Director of Influencer Partnerships

About Matter

Matter is building the first nutrition platform that pairs personalized nutrition intelligence with precisely tailored meals. Think of Matter as a personal nutritionist in your pocket (the app) speaking directly to your private chef (the restaurants). Our app learns each user's goals, preferences, and health data to provide meal recommendations based on their exact nutritional needs. By closing the loop between digital health signals and healthy food preparation, Matter makes precision nutrition as easy as ordering a meal.

The Matter app sits at the center of this experience: nutrition coaching, precision ordering, AI-enabled chat and photo logging, with engagement tools to track progress and inspire action. Wearable device and biomarker integrations support a reinforcement learning cycle to better guide each user and adapt to their evolving needs.

Role Overview

We're looking for a Director of Influencer Partnerships to build Matter's influencer and creator program from the ground up and scale it into a primary growth channel. Creators are how we'll tell Matter's story at scale, driving subscriptions to our standalone app and demand for our restaurants. You've done this before: you've built an influencer program from scratch and grown it into a channel that measurably drives acquisition. This role requires that experience.

You'll own creator strategy, relationships, and results end to end, and work closely with our Head of Performance Marketing to turn creator content into paid growth. You'll also partner with social, content, and creative on briefs and campaigns.

Core Responsibilities

• Build and scale Matter's influencer and creator program, from sourcing and partnerships through briefs, contracts, and payouts
• Develop a tiered creator strategy across fitness, nutrition, and wellness, from nano creators to marquee partners and athletes
• Source, negotiate, and manage creator and talent-manager relationships, including long-term ambassador partnerships
• Write creative briefs that keep creator content authentic while staying true to Matter's positioning and voice
• Work with performance marketing to test creator content in paid channels and scale what drives subscriptions and orders
• Run creator campaigns for new app features, menu launches, and new restaurant locations
• Build the systems, tools, and workflows that let a small team manage hundreds of creators and a high volume of content
• Measure creator ROI by CAC, conversion, and retention, not just reach, and own the influencer budget against those goals
• Balance creator investment between national app subscriber growth and local restaurant demand
• Be a daily user of the app and a regular in our restaurants, with firsthand knowledge of the customer experience
• Know the creator landscape across nutrition and fitness apps and healthy food brands, and use it to sharpen where Matter wins

What We're Looking For

• 3+ years in influencer marketing or creator partnerships, with a track record of building a program from the ground up at a high-growth consumer brand
• Existing relationships with creators, talent managers, or agencies in fitness, nutrition, or wellness
• Personally passionate about health, wellness, and fitness; experience using macro tracking apps is a requirement
• Experience driving growth for a consumer subscription app through creators, with a strong grasp of app acquisition, attribution, and conversion
• Experience with creator partnerships for a physical consumer brand (restaurants, food, CPG, or retail) is a plus
• Strong negotiation skills and sound judgment on creator rates, usage rights, and contract terms
• Deeply data-driven and hands-on with attribution, analytics, and experimentation
• Uses AI tools daily in their own work, from creator research and outreach to content testing and data analysis, and knows how to build workflows that make a small team move faster
• Sound judgment on allocating limited budget across creator tiers and business lines
• Comfortable in ambiguity, with a bias toward action and limited resources

Why Matter

• Build a product that helps people eat better, feel better, and reach their health goals every day
• Build a category-defining creator program from the ground up
• Direct impact on company growth
• Tight collaboration with the founding team

Compensation & Benefits

• Salary range: $100-135k base, based on experience
• Meaningful equity
• Medical, dental, and vision coverage
• Flexible PTO plus paid company holidays
• Paid parental leave
• Free Matter meals

Matter is an equal opportunity employer. We welcome applicants of all backgrounds and do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, gender identity, age, disability, veteran status, or any other protected characteristic.