Digital Marketing Specialist

Digital Marketing Specialist

Location: Remote / Onsite Nashville TN / Hybrid Flexibility
Department: Marketing
Salary: $55,000 (Full-Time)

About the Role

We are seeking a results-driven Digital Marketing Specialist to join our growing team. This role is ideal for someone who thrives in a data-driven environment, has a passion for paid media, and enjoys optimizing campaigns to drive measurable results. You will play a key role in enhancing brand visibility, generating leads, and supporting overall business growth through strategic digital marketing initiatives.

Key Responsibilities

• Manage and optimize Google Ads campaigns, including campaign structure, ad groups, and ad copy to improve engagement and lead generation
• Utilize Dynamic Keyword Insertion search term analysis, and A/B testing to enhance campaign performance
• Implement and maintain conversion tracking and reporting within Google Ads to measure effectiveness and guide optimization decisions
• Monitor campaign and marketing performance metrics, using data insights to improve strategy and maximize ROI
• Execute integrated marketing campaigns that combine digital and traditional marketing efforts
• Support lead generation initiatives and collaborate with internal teams to drive sales growth
• Leverage paid search, Local Services Ads (LSA), and other digital channels to strengthen brand visibility and audience reach
• Provide regular reporting, insights, and strategic recommendations to marketing leadership

Qualifications & Requirements

• Proven experience managing and optimizing Google Ads campaigns
• Strong understanding of paid media strategy and execution across digital channels
• Experience with conversion tracking, analytics, and performance reporting
• Knowledge of search term analysis, keyword strategy, and campaign optimization techniques
• Ability to analyze data and translate insights into actionable strategies
• Strong collaboration and communication skills
• Google Ads Search Certification (preferred)

What We’re Looking For

• A detail-oriented, analytical thinker with a passion for digital marketing
• Someone who thrives in a fast-paced, performance-driven environment
• A team player who enjoys collaborating and driving measurable results

Why Join Us?

• Flexible work environment (remote, onsite, or hybrid)
• Opportunity to make a direct impact on marketing performance and growth
• Collaborative team culture focused on innovation and results