Digital Marketing Executive

·Support our Digital Marketing Agency in the planning, execution, and optimisation of digital marketing campaigns across PPC, paid social, email marketing, display, and property portal channels.

• Manage website and app content updates, ensuring all pages are accurate, SEO-optimised, and aligned with brand guidelines.
• Create, schedule, and distribute email marketing campaigns, including audience segmentation, automation, A/B testing, and performance analysis.
• Monitor Google Ads, Meta Ads, and other paid media campaigns to improve lead generation, conversion rates, and ROI.
• Analyse campaign performance using Google Analytics, HubSpot, Tableau, and other reporting platforms, providing actionable insights and recommendations.
• Manage and maintain CRM systems and marketing databases, ensuring data accuracy, lead tracking, and GDPR compliance.
• Coordinate digital content creation, including landing pages, blog articles, online advertisements, digital brochures, and campaign assets.
• Conduct keyword research, competitor analysis, and market research to identify trends and opportunities for campaign improvement.
• Liaise weekly with external digital agencies, designers, developers, and suppliers to deliver campaigns on time and within budget.
• Produce regular reports on website traffic, lead generation, campaign performance, cost per acquisition (CPA), and conversion metrics.
• Manage and optimise property portal listings through Way of Life’s internal Olympus system, ensuring all development information, imagery, pricing, and availability are accurate across Rightmove, Zoopla, and OnTheMarket.
• Collate, input, and maintain development data within the Olympus system to support new listing launches and ongoing portfolio management.
• Support the digital launch of new developments, including website content, portal listings, PPC campaigns, paid social advertising, email marketing, and lead capture strategies.
• Monitor enquiry volumes and lead quality across PPC, Meta, email, website, and portal channels, reporting on performance and conversion outcomes.
• Assist with marketing budget tracking, digital campaign spend management, and invoice processing.
• Support SEO and local search initiatives to improve organic visibility and website performance.
• Collaborate with Leasing, Operations, and Customer Service teams to ensure digital marketing activities support occupancy and leasing objectives.
• Stay up to date with digital marketing trends, platform updates, emerging technologies, and industry best practice to drive continuous improvement.
• As part of the wider Marketing team, you may occasionally be required to support general marketing activities across the portfolio.
• A minimum of two years' experience in digital marketing, either in-house or within an agency environment.
• Strong understanding of marketing channels and campaign management.
• Excellent written communication skills with outstanding attention to detail.
• Highly organised, with the ability to manage multiple projects and deadlines simultaneously.
• Experience working with content management systems (CMS).
• Confident in analysing data and translating insights into actionable recommendations.
• Familiarity with HubSpot, Google Analytics, Google Ads and/or Meta Ads Manager. (Campaign execution is primarily managed by external partners.)
• Marketing-related degree or CIM qualification (desirable).
• Basic knowledge of Adobe InDesign and/or Adobe Photoshop (desirable).
• Excellent organisational skills are essential.
• Private healthcare from the start of employment.
• Life assurance and critical illness cover (subject to eligibility).
• Enhanced family-friendly policies.
• Access to a comprehensive employee benefits and wellbeing platform.
• Season ticket loan scheme (available following successful completion of probation)