Digital Marketing Manager

Position Summary

Position Title: Digital Marketing Manager

Department: Integrated Marketing

Reports to: Integrated Marketing Director

About the Organization: The American Association of Critical-Care Nurses (AACN) is the largest specialty nursing organization in the world, representing the interests of more than 550,000 nurses who are charged with caring for acutely and critically ill patients. AACN is dedicated to creating a healthcare system driven by the needs of patients and families where acute and critical care nurses make their optimal contribution. Visit us online at http://www.aacn.org.

AACN is an equal opportunity employer and prohibits discrimination against or harassment of any person employed by or seeking employment with AACN on the basis of race, color, religion, creed, sex and gender (including pregnancy, childbirth, breastfeeding or related medical conditions, gender identity, gender expression, and sexual orientation), ancestry, national origin, age (40 or older), disability (mental and physical), military or veteran status, marital status, medical condition, or genetic information and any other basis protected by federal, state or local law or ordinance or regulation.

Application Instructions: Interested individuals can visit our Careers Page and apply for the Digital Marketing Manager role. Any questions can be directed to: [email protected]. The position is eligible for remote or hybrid on-site work out of our Aliso Viejo, CA national office. Some travel may be required.

Position Purpose: Leads the organization's digital marketing and marketing project management functions by overseeing teams responsible for digital channels, marketing technology, customer experience, and enterprise marketing operations. Develops integrated digital strategies that support organizational priorities, optimize the customer journey, strengthen audience engagement, and ensure marketing initiatives are effectively planned, prioritized, and delivered.

Main Accountabilities:

Translate established digital marketing priorities into plans and initiatives that support audience engagement, optimize the customer journey, and support organizational and business objectives.

• Lead, coach, and develop the digital marketing team by establishing clear expectations, providing ongoing feedback, managing performance, and fostering a collaborative, customer-focused culture.
• Develop and implement digital marketing plans and initiatives that align with organizational priorities, marketing strategies, business objectives, and leadership direction across email, web, marketing technology, and other digital channels.
• Oversee website and email marketing plans and execution to ensure digital experiences support audience engagement, business goals, and integrated marketing campaigns.
• Lead email marketing planning and scheduling, ensuring communications are appropriately prioritized and coordinated across business areas and aligned with organizational messaging, customer needs, and campaign objectives.
• Evaluate and optimize the end-to-end customer journey across digital channels, identifying opportunities to improve user experience, engagement, conversion, retention, and overall customer satisfaction.
• Partner with marketing strategists, content strategists, social media, creative services, analytics, IT, and business stakeholders to ensure digital channels support integrated marketing campaigns and cohesive customer experiences.

Partner with Marketing leadership to provide leadership for the organization's marketing technology ecosystem while leveraging data, emerging technologies, and digital best practices to improve marketing performance.

• Collaborate with Marketing leadership, Information Technology, and business leaders to maximize the effectiveness of digital platforms, improve channel capabilities, and identify opportunities for technology enhancements.
• Lead the ongoing optimization of the organization's marketing technology ecosystem by identifying, evaluating, and implementing tools that improve customer engagement, marketing automation, audience segmentation, analytics, lead generation, and campaign effectiveness for both B2B and B2C audiences.
• Develop and implement an integrated marketing technology approach that supports customer tracking, audience insights, campaign measurement, personalization, and organizational growth.
• Use digital marketing analytics, website data, campaign performance, customer insights, and emerging trends to evaluate effectiveness and recommend improvements.
• Works collaboratively with marketing strategists, the content team, creative services, project management, and other cross-functional teams to develop and execute integrated digital plans and initiatives that support organizational goals and deliver a cohesive customer experience.
• Ensure digital marketing activities comply with brand standards, accessibility requirements, privacy regulations, and organizational governance.

Lead the marketing project management function to improve planning, resource management, collaboration, and execution across enterprise marketing initiatives.

• Lead the marketing project management team by establishing clear expectations, providing coaching, managing performance, and fostering a collaborative, high-performing culture.
• Lead the marketing project management function, ensuring marketing initiatives are appropriately prioritized, resourced, tracked, and delivered on time while maintaining visibility across established organizational priorities.
• Oversee marketing project management processes supporting enterprise communications and marketing initiatives, including email communications, eNews, Digital Bold Voices, social media, website updates, marketing campaigns, product launches, and other organizational projects.
• Fosters a collaborative and inclusive working environment among project management, marketing team members, and business partners across the organization, promoting open communication, shared accountability, and effective cross-functional partnerships.

Skills Required:

• Demonstrated leadership skills with experience coaching, developing, and managing high-performing digital marketing and marketing project management teams.
• Expertise developing and executing integrated digital marketing plans and initiatives across email, websites, marketing automation, and other digital channels that support organizational and business objectives.
• Strong understanding of website strategy, user experience, customer journey mapping, audience engagement, and conversion optimization.
• Experience leading and optimizing marketing technology platforms, customer relationship management (CRM) systems, marketing automation, digital analytics, and customer data strategies. Experience with Sitecore CMS and Informz email marketing platform preferred.
• Strong understanding of integrated marketing principles with the ability to align digital plans and channels with enterprise marketing campaigns and business priorities.
• Demonstrated expertise in marketing project management, including resource planning, prioritization, workflow management, and operational process improvement.
• Strong analytical skills with the ability to interpret digital marketing metrics, customer insights, website analytics, and campaign performance to inform decision-making and optimize results.
• Excellent communication, collaboration, and relationship-building skills with the ability to influence stakeholders and partner effectively across leadership, Information Technology, business teams, and cross-functional marketing functions.
• Strong business judgment, problem-solving, and change management skills with the ability to lead teams through evolving priorities, technologies, and organizational initiatives.
• Commitment to continuous improvement, innovation, and staying current on emerging digital marketing technologies, customer behaviors, industry trends, and best practices.

Education and/or Experience:

• Bachelor's degree in Marketing, Digital Marketing, Business Administration, Communications, Information Systems, or related field, or an equivalent combination of education and experience.
• At least 7 years of progressively responsible experience in digital marketing, marketing technology, marketing operations, or a related field, including management experience with direct accountability for leading and developing marketing, digital, or project management professionals.
• Experience developing and executing integrated digital marketing plans and initiatives across web, email, marketing automation, and other digital channels.
• Experience leading marketing technology initiatives and collaborating with Information Technology to implement and optimize digital platforms.
• Experience managing complex marketing projects, improving operational processes, and using digital analytics and customer insights to drive informed decision-making and continuous improvement.

Physical Requirements:

In addition to the responsibilities outlined in the job description, the following requirements represent the essential functions of this job, which must be met by an individual to perform successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions. Upon request, the company will engage in an interactive process to identify and implement reasonable accommodations.

This position involves frequent sitting, standing, walking, and reaching, along with regular repetitive hand motions such as typing and mouse use. It requires prolonged periods of desk work and extensive use of standard office equipment. Occasional travel may be necessary.

To perform effectively, the individual must have sufficient visual acuity to read printed materials and digital screens, as well as the auditory ability to comprehend spoken communication. The role demands strong mental stamina to manage multiple tasks, solve problems, determine the appropriate course of action when making decisions, and interpret and apply both oral and written instructions. Regular communication and interaction across various platforms are essential, along with the ability to remain alert, focused, and responsive throughout the workday.

This position also requires proficiency in processing information, communicating across diverse platforms, and analyzing data to inform decision-making. The role involves proactive problem-solving and collaborating with cross-functional stakeholders to drive organizational objectives, achieve measurable results, and continuous improvement, often with limited direct supervision.

Total Compensation:

The target pay range for this role is $128,160-$142,400

** In addition to the salary range listed, we offer a wealth of benefits to make working at AACN even more rewarding. Benefits include generous paid time off, low-cost health plans for medical and mental health services, dental, and vision, company-paid life and short-term disability insurance, a variety of other benefits, and retirement savings program with employer matching and additional company contribution. AACN is committed to a people-centered culture of workplace excellence and belonging, and offers various alternative and flexible work arrangements to support work/life balance for our team members.