Digital and Social Media Specialist

This is a hands-on role focused on creating digital content, executing approved campaigns, and keeping our digital presence polished and current.

Your daily pursuits

• Create, schedule, and publish approved content for Instagram, TikTok, Facebook, and Pinterest, maintaining our distinctive voice and visual style.
• Maintain and execute the approved social and digital content calendar. Gather information, coordinate assets, and keep deadlines moving. Even mischief needs a schedule.
• Photograph and film rooms, gardens, dining, spa, and events. Know when to capture the grand entrance and when the cocktail deserves its own close-up.
• Edit short-form videos, Stories, and carousels that earn attention and reward curiosity. Bring fresh content ideas to marketing leadership for review.
• Respond daily to comments, messages, mentions, and tags using brand guidelines and sound judgment. Route guest requests and sensitive matters to the appropriate hotel teams.
• Build and test emails in Revinate using approved campaign briefs, audiences, and offers. Coordinate approvals, schedule sends, and compile results.
• Make approved website updates to offers, event listings, imagery, and copy. Check dates, details, and booking links. Beautiful pages should also work beautifully.
• Prepare and deliver approved copy, imagery, video, and landing-page information to agency partners for paid search and social campaigns. Track deliverables and flag delays or errors.
• Maintain approved updates to Google Business Profile and other business listings. Assist agency partners with requested website content and SEO updates.
• Execute assigned marketing activity for restaurants, bars, spa, room offers, seasonal happenings, and Parker Sessions at the Amphitheater.
• Coordinate logistics for approved influencer and media visits, including itineraries, on-property arrangements, hosting, and follow-up. Track agreed content deliverables and share coverage with the team.
• Maintain approved email sign-up forms and event capture tools. Assist with contact imports and list housekeeping, following established consent and data-handling procedures.
• Adapt approved creative for menus, digital screens, event listings, and promotional collateral. Proofread carefully. A misplaced apostrophe has nowhere to hide.
• Maintain the photography, video, and creative asset library, including file names, credits, and usage permissions.
• Monitor online reviews, prepare responses using approved guidance, and coordinate guest concerns with guest services and hotel leadership.
• Compile monthly social, email, website, and campaign reports using agreed metrics. Flag trends, highlight strong content, and suggest practical improvements for review. We appreciate a beautiful post. We also appreciate knowing what it accomplished.

You have a certain way about you

• One to three years of experience in social media, content creation, or digital marketing, ideally in hospitality, lifestyle, design, or luxury.
• A portfolio that shows taste, imagination, and an understanding of the brand behind the content.
• Strong photography and short-form video skills. You can spot the moment, capture it, and edit it.
• Confidence with Canva, CapCut, Lightroom, Adobe Creative Suite, or comparable tools.
• Familiarity with Meta Business Suite, Later, Sprout Social, or similar publishing and analytics platforms.
• Experience building emails and updating website content. Familiarity with Revinate is a plus.
• A basic understanding of paid search, paid social, SEO, and campaign tracking, with the ability to support agency execution.
• Comfort compiling reports from social platforms, email tools, and Google Analytics 4.
• Excellent writing and proofreading skills. Natural wit, sound judgment, and captions that know when to stop.
• Strong organization and the ability to follow a brief, meet deadlines, and keep colleagues informed.
• Ease with guests, creative partners, and hotel teams. Good manners travel well here.
• Availability to work on property, including occasional evenings, weekends, and holidays for events and content coverage.
• A bachelor’s degree in marketing, communications, or a related field is preferred.

Show us your eye

Send your résumé and a portfolio. We’d like to see Parker through your eyes.

Hourly Rate Range is $24-$26