Digital and Social Media Manager

Job DetailsJob Location: All Venues - Washington, DCPosition Type: Full TimeSalary Range: $60,000.00 - $70,000.00 Salary/yearI.M.P.’s Digital & Social Media Manager is responsible for maintaining a high-quality social

media presence and overseeing the implementation of digital ad campaigns across all brands

while developing and growing I.M.P.’s overall digital strategy, vision, and voice. This position

reports to the I.M.P. Marketing Director and the Associate Director of Concert Marketing.

Conceive, compile, and schedule fun, engaging, and compelling content for Instagram, Facebook, X, TikTok, Discord, YouTube, and additional outlets

Coordinate, schedule, and monitor paid digital advertising campaigns including display and social media ads

Schedule posts for concert announcements/updates, venue info, special promotions, and other company initiatives

Performance tracking and weekly reporting on ad campaigns, website traffic, and other digital marketing efforts

Use Google Analytics and other tools to inform advertising decisions and measure efficacy of digital campaigns

Monitor social media for comments, questions, and issues, and respond to DMs/ inquiries accordingly

Monitor and update venue presence on Google, Yelp, etc.

Research and implement the most current digital advertising and social media trends and keep up to date with new developments

Track stats, engagement, account growth, etc, of social media accounts

Compile proof of performance as needed for show settlement purposes and partner/sponsorship collateral

Coordinate and execute online Artist Activations (i.e. Instagram Takeover) and develop new activation options

Manage viral street team and Night Reporters in conjunction with Grassroots Marketing Manager

Attend and participate in weekly marketing and brainstorm

Cover concerts and other events as needed

Qualifications

Minimum 2 years experience managing social media accounts and creating compelling content for brand-building, advertising, or business purposes

Experience buying, optimizing, and tracking various forms of digital advertising

Ability to remain exceptionally organized while handling multiple projects for multiple shows at multiple venues

Experience with Ticketmaster, Hive, Prism, Meta Business Manager, Apple products,

Google Workspace, Excel, as well as writing/copywriting skills a plus

A strong and confident communicator, both verbally and written

Self-motivated, with a strong interest in music and the music business

Availability on nights and weekends as needed to cover shows

Reliable transportation and/or ability to travel to various venues as needed