CRM Marketing Specialist

Warner Pacific

Customer Relationship Management Marketing Specialist

Westlake Village, CA- Onsite

Overview of Responsibilities

The CRM Marketing Specialist is responsible for the development and implementation of email marketing campaigns. The primary responsibility of a CRM Marketing Specialist is to oversee email marketing campaigns and ensure their success. This involves developing and implementing email marketing strategies, managing calendars and subscriber lists. A successful CRM Marketing Specialist should have excellent communication skills, be highly organized, and be familiar with email marketing software platforms.

Responsibilities

• Develop and execute email marketing campaigns to support business objectives and goals
• Create and manage email marketing calendars, ensuring timely delivery of campaigns
• Collaborate with cross-functional teams to design and build email templates that are on-brand and visually appealing
• Manage subscriber lists and segmentations, ensuring accurate and up-to-date data
• Analyze and report on email campaign performance, providing insights and recommendations for improvement
• Monitor industry trends and best practices to identify opportunities for innovation and optimization
• Manage relationships with email service providers and other vendors.
• Stay up-to-date with email marketing software and technologies, making recommendations for innovation or upgrades
• Collaborate with internal stakeholders to integrate email marketing with other marketing channels and initiatives
• Coordinating and organizing digital assets for email campaigns
• Keeping an email calendar and sending out weekly updates to stakeholders
• Ensuring daily email activities are completed and deployed on time
• Troubleshoot and fix any problems that may happen during generation, deployment and delivery of emails

Requirements

• Minimum 4-years experience in email marketing
• Proficient in email automation platforms e.g., Marketo, HubSpot, AI driven marketing
• Experience with A/B testing and optimization
• Experience with Salesforce
• Familiar with email best practices (CAN-SPAM, GDPR, etc.)
• Experience with analytics and reporting
• Ability to execute email campaigns from start to finish
• Excellent project management skills
• Highly organized and detail-oriented
• Experience with HTML and CSS for email templates
• Excellent verbal and written communication skills

Working Conditions:

• Full-time in office presence Monday-Friday, possibility of Hybrid schedule.

Compensation

• Hourly Range: $30.00 - $46.64 per hour.
• The actual compensation may vary from posting based on work experience, education, skill level, and/or geographic location.
• * The hourly or salary range is the range Warner Pacific in good faith believes is the range of possible compensation for this role at the time of this posting. The Company may ultimately pay more or less than the posted range. This range may be modified in the future. No amount is considered to be wages or compensation until such amount is earned, vested, and determinable under the terms and conditions of the applicable policies and plans. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
• We offer a range of market-competitive benefits that include merit increases, paid holidays, Paid Time Off, medical, dental, vision, short- and long-term disability benefits, 401(k) + match, and life insurance.
• As an organization that values diversity of backgrounds, experiences, thoughts, and education levels, we know that an amazing candidate may not have all the qualifications that are listed above. Warner does not want to miss out on excellent candidates. If you believe you would be able to leverage your skills and strengths to meet our “Duties & Responsibilities” section, please apply! We look forward to hearing from you!

Warner Pacific is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other protected status under applicable law.