CRM Marketing Specialist

Volkswagen Financial Services, a wholly-owned subsidiary of Volkswagen Group, is the trusted key to mobility for its brand partners. We are committed to supporting the Audi, Ducati, and Volkswagen brands and their Dealers, specializing in providing accessible mobility solutions for its Customers. The company’s offerings include Retail Leasing, Retail Financing, Commercial Financing for new and used vehicles, and End-of-Term vehicle disposition.

Role Description

The CRM Marketing Specialist will manage primary and secondary research projects along with the Digital/CRM, compliance, and website initiatives. The CRM Marketing Specialist will provide key insights to facilitate the development of marketing strategies that are Customer driven, value focused and profit/growth oriented; he/she will also contribute to appropriate marketing strategies to drive Customer awareness and loyalty of the various branded financial services and products offered through Audi Financial Services and Volkswagen Financial Services .

Key Responsibilities

• Manage Digital/CRM initiatives, including stakeholder alignment and launch dependencies such as; content, branding, legal disclosures, website navigation alignment across Financial Services, Audi Canada and Volkswagen Canada and third-party providers.

• Identify, recommend, and manage consumer and Dealer research initiatives that inform target markets, marketing strategies, product design, and program implementation.

• Execute Customer profiling, portfolio analysis and loyalty reporting to recommend programs that support Customer retention and growth for Audi Financial Services and Volkswagen Financial Services.

• Represent Audi Financial Services and Volkswagen Financial Services in Customer, database, and co-brand initiatives with brand and U.S. counterparts to ensure Customer data and insights support marketing initiatives.

• Support SAFe delivery and cross-functional project execution by aligning stakeholders, resolving implementation barriers, and coordinating IT resources for new Customer, CRM, and digital functionality.

• Support go-to-market strategy and launch readiness, including agency and media planning, microsite updates, Customer email development, and implementation planning.

Qualifications

Formal education

• Bachelor’s Degree in Marketing or related major

Experience

• 4-7 years of professional Marketing experience, preferably Captive Finance experience

Competencies

• Proficiency in Microsoft Office suite & Adobe Acrobat
• Experience with managing agency relationships
• Experience working with I.T. development teams
• Previous experience with internal and external Communications
• Experience with Salesforce Sales Cloud, Community Cloud, Marketing Cloud, and/or Service Cloud

Preferred competencies

• Scaled Agile Framework (SAFe) Certified
• Experience with Business Objects Reporting
• Knowledge of Atlassian
• French professional working proficiency is an asset

Work schedule

• Travel 15% to US

Internal Grade: Grade 9

Salary range is dependent on factors such as industry-based experience, skills, training, credentials, and other qualifications. The salary range for this role is $90,000 - $110,000 actual pay may vary based on experience, education, and internal compensation practices.

This posting represents an existing vacancy that we are actively seeking to fill.

All applications are thoroughly reviewed by our recruitment team, and no artificial intelligence or automated technologies are utilized in the screening process.

Full-time employees of Volkswagen Financial Services enjoy these benefits:

Health Insurance Coverage: We provide comprehensive insurance coverage, including health, dental, and vision plans, to ensure our employees and their families are well-protected and have access to quality healthcare services.

We offer a flex health benefit program, including health, dental, and vision plans, to ensure our employees and their families are well-protected and have access to quality healthcare services that fits their needs.

Retirement Plans & Savings: Planning for the future is important, which is why we offer competitive defined contribution retirement plan at no cost to the employee to help our employees save for their long-term financial goals. In addition, we have a generous savings matching program.

Compensation: We believe in recognizing individual contributions and sharing company performance. Our Bonus & Merit Program reinforces a reward and a pay-for-performance culture.”

Vehicle Leasing Program: Our Vehicle Leasing Program offers employees the convenience and cost savings of leasing company vehicles at discounted rates. Employees and eligible family members can lease up to four vehicles per year.

Work Environment: Our workplace sets the standard with its state-of-the-art facility, designed to inspire creativity and productivity. We believe in fostering an environment where our employees feel empowered to do their best work, and our flexible hybrid policy reflects our commitment to accommodating diverse work styles and needs.

Floaters Days: We understand the importance of work-life balance, which is why we offer floaters days that can be used at your discretion for personal reasons or to recharge. We've included these days to be inclusive of holidays or celebrations that are that are important to employees. This allows you to commemorate whatever might be important to you.

Company Designated Holidays: In addition to offering floaters days, we also recognize the importance of celebrating the holiday season with our team. That's why we designate specific company holidays during the December holiday period, ensuring our employees can enjoy this festive time. *Schedules may vary depending on the specific needs of certain parts of our business.

Wellness Programs: We care about the holistic well-being of our employees, which is why we offer various wellness programs designed to promote physical, mental, and emotional health.

These may include discounted gym memberships, mental health resources, and more.

Tuition Reimbursement: We offer this program as part of our commitment to employee development. This benefit supports continued education by covering approved course expenses, fostering both professional growth and long-term career advancement.

Volkswagen Financial Services is committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, family status, gender identity, gender expression, national origin, age, disability or any other characteristic protected by federal, or local laws. Volkswagen Financial Services is committed to accommodating applicants and employees with disabilities. Should you require accommodation during the recruitment and selection process, please advise in advance.

Only shortlisted candidates will be contacted.