CRM Executive

About Us

Benko Digital Ltd is a Malta-based digital services company providing digital marketing and technology solutions, with core services in SEO, SEM and IT consulting. We work closely with our clients to deliver tailored, data-driven solutions that strengthen their online presence and support their business goals.

About the Role

We are seeking a French-speaking CRM Executive to manage the execution of CRM campaigns for our French-speaking markets. The role is responsible for the accurate setup, quality assurance, delivery and monitoring of player communications and promotions across all CRM channels.

Key Responsibilities

Campaign Execution

• Own the end-to-end setup and execution of CRM campaigns across email, SMS, push notifications, onsite messages, pop-ups and banners.
• Implement promotions within CRM platforms and back-office systems, ensuring accurate targeting, segmentation, offer setup and timing.
• Conduct thorough pre-launch QA covering copy, links, assets, translations, segmentation, scheduling and customer journeys.
• Support the setup and maintenance of automated journeys and recurring campaigns, keeping campaign records and documentation up to date.

Content & Coordination

• Write, edit and localise French-language campaign content in line with brand tone of voice, campaign objectives and compliance requirements.
• Manage translations, ensuring accuracy and on-time delivery.
• Prepare clear briefs and coordinate with Design, Content and Tech to obtain assets and resolve setup issues, flagging missing information or blockers early.
• Ensure all promotions and communications comply with market-specific regulations, responsible gaming requirements and internal procedures.

Monitoring & Reporting

• Monitor live campaigns and customer journeys, troubleshooting and escalating issues as required.
• Track and report campaign performance, including open rates, CTR, conversions, deposits and reactivations.
• Contribute to post-campaign reviews and A/B testing, recommending improvements to targeting, execution and customer journeys.

Experience

• Minimum 2 years’ experience in the iGaming industry (e.g. retention, customer support, VIP, casino or promotions operations).
• Prior CRM experience is not required; exposure to CRM platforms (e.g. Optimove, Fast Track, Braze, Salesforce Marketing Cloud) is an advantage.
• Working knowledge of player segmentation, bonusing and promotional mechanics.
• Familiarity with iGaming back-office systems and responsible gaming requirements.
• Comfortable working with campaign data and core performance metrics; proficient in Excel or Google Sheets.
• Experience with HTML email editing or A/B testing is an advantage.

Skills & Languages

• Native or near-native French, written and spoken.
• Fluent English, written and spoken.
• Exceptional attention to detail and a high standard of accuracy.
• Strong organisational skills, with the ability to manage multiple deadlines and stakeholders.
• Proactive and solution-oriented, raising issues early rather than late.
• Clear, collaborative communicator across creative and technical teams.