Coordinator, Influencer Marketing

Who We Are

Tatcha is a skincare brand rooted in timeless Japanese wisdom, offering transformative yet kind-to-skin formulas that marry Japanese botanicals with clinical ingredients. Our formulation philosophy is informed by the Japanese concept hinou dokon, which means “skin-mind same root”—an acknowledgement of the powerful connection between the skin and the brain. Guided by the mission to care for people through their skin, Tatcha takes a holistic approach to skincare from concept to formulation to clinical evaluation, offering skincare rituals that benefit both skin and mind, while emphasizing the importance of mindfulness to skin health.

Job Summary

We’re looking for a driven, thoughtful Influencer Marketing Coordinator to join our dynamic, fast-paced Influencer Marketing team. This role will be a key part of our industry-leading team and will help bring to life our marketing initiatives, foster influencer relationships, and manage our day-to-day programs. The ideal candidate is detail-oriented, conscientious and committed to accuracy, and will come with experience in influencer marketing within the beauty or fashion industries. This candidate will be able to multitask under time constraints, meet deadlines, and work within a fast-paced environment. A self-starter who is resourceful and a team player.

Key Responsibilities

Influencer Outreach and Community Management

• Manage influencer database (updating trackers, addresses, vetting influencer requests, gifting, etc)
• Help team identify, vet and develop talent
• Work closely with agency partners to intercept and respond to in-bound influencer requests
• Coordinate monthly community mailers, including vendor communications, workback timeline and mailer list management
• Support creator retention efforts through community engagement
• Support retailer influencer programs including Sephora Squad, Ulta Beauty Collective (UBC)
• Assist with Canada influencer marketing initiatives, including creator vetting, and gifting

Oversee Product Inventory

• Placing/tracking influencer product orders for gratis orders
• Coordinate milestone gifting and personalized moments for creators to strengthen long-term brand relationships

Assist with the execution of all organic, paid, and experiential marketing activities

• Support with mailer list management and timelines
• Keep campaign trackers, mailer lists, and project documents organized and up to date to ensure smooth execution

Reporting and Data Tracking

• Track and report activation and evergreen results in a timely manner via influencer marketing platforms
• Support in preparing post mortem presentations to analyze strengths and areas for improvement
• Monitor competitor coverage, industry trends, influencer landscape shifts

• Support the management of affiliate platforms (e.g., ShopMy, TikTok Shop, LTK), including creator vetting, support campaigns, and track program performance.

Administrative Support

• Manage day-to-day documents and files to maintain team productivity
• Assist with tracking and updating team budgets following activations; manage payment to vendors

Who You Are

You learn quickly and take initiative, as our company is dynamic and ever-evolving. To succeed in this position, the following qualities are paramount:

• Self-starter with a can-do positive attitude and a roll-up-your-sleeves approach.
• Resourceful and motivated.
• Exceptional attention to detail while managing multiple simultaneous projects.
• Personable, open-minded and flexible with demands and changes in an entrepreneurial, fast-paced environment.
• Proactive problem-solving skills; ability to anticipate obstacles and quickly generate alternate solutions/ideas.
• Excellent communication, relationship-building, project management, and time management skills,
• Knowledgeable & passionate about the influencer landscape, the beauty industry and social media – a trend-hunter and culture-watcher.
• A creative thinker, always bringing fresh ideas to the table.
• Welcome and learn from feedback, finding ways to incorporate it into future plans.

Qualifications:

• Bachelor’s degree or equivalent experience in marketing or related fields.
• Minimum 2+ years of experience in PR and/or marketing; agency or experiential
• Experience with beauty, fashion, or lifestyle brands
• Excellent knowledge of social media platforms, influencers, and best practices
• Critical thinker and problem-solving skills
• Must be based in San Francisco
• Comfortable with G-Suite, especially Google Sheets, Calendar, Slides

The Details:

The expected hourly pay rate for this position is $26.00 to $29.00. The exact base pay is determined by various factors including experience, skills, education, geographic location, and budget.

This position is also eligible for participation in the company discretionary bonus plan, based on personal performance and company results.

In addition to base salary, Tatcha offers a competitive benefits package to eligible employees, including medical insurance, dental insurance, vision insurance, life insurance, accident insurance, critical illness insurance, disability insurance, retirement savings plans and company match, paid family leave, education-related programs, and paid holidays. #LI-BH1

Tatcha is committed to inclusion and belonging to drive its business results and create a better future for all employees, global consumers, partners, and communities. If you are an individual with a disability and need an accommodation in order to apply for a job listing, please contact us at [email protected].

Applicants and employees are protected from discrimination under Federal law. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment during normal business hours at establishment by appointment.

Equal Opportunity Employer/Protected Veterans/Individuals with Disability.

Protect yourself against fraud and identity theft. It is always recommended to apply to our open positions directly via our career page located at www.tactcha.com/careers. Tatcha will never ask applicants for their financial or banking information prior to hire. If you have questions, please reach out to us directly at [email protected].

Note: This job description is not exhaustive and may be amended to include other duties as assigned by the management team.