Content Strategist and Social Media Producer

At Techo-Bloc, we are entrepreneurial and innovators at heart who love to roll up our sleeves, jump right in and get things done. We boast 9 cutting-edge manufacturing facilities, 13+ distribution centers, and a dynamic team of over 900 employees located across 20+ locations in North America. We have ambitious growth plans and a restless pursuit of excellence. We live to create, and we invest in great ideas. We take pride in offering a collaborative, inclusive and positive working environment.

At Techo-Bloc, we’ve built more than a brand — we’ve built a movement in the world of landscape design and construction. Our content isn’t just about showcasing products — it’s about celebrating the people, projects, and ideas that shape outdoor spaces.

From catalogs and campaigns to events, digital experiences, and social storytelling, we believe every project is an opportunity to create elevated, meaningful content. We don’t think in single deliverables — we think in ecosystems.

This role is your chance to design those ecosystems: to turn every shoot, installation, and launch into a 360° content opportunity that lives across platforms — with social playing a clear, strategic role in how our stories are told.

The Role

Reporting to the Marketing Director- Branding, Digital & Communications, the Content Strategist & Social Media Producer is a hybrid role that blends creative vision, planning, and production leadership.

You won’t be behind the camera day-to-day, but you will lead every step of the process — from concept to final asset. You’ll pitch ideas, shape stories, plan shoots, brief photographers and videographers, and collaborate with internal creative teams to ensure each production delivers a full suite of content across campaigns, catalogs, digital platforms, events, and social.

Your mandate is simple: make sure no shoot is “just a shoot.” Whether it’s a catalog production, a contractor install, a product launch, or a major event, you’ll structure each project so it becomes a long-term content engine for the brand.

Content Strategy & Planning

• Develop content plans and creative concepts aligned with brand goals, campaigns, product launches, and key initiatives.
• Identify storytelling opportunities across in-house productions, external shoots, and events.
• Think in systems: design how each production can serve multiple channels — from catalog and website to sales tools and social.

Storytelling & Creative Direction

• Write scripts, storyboards, and narrative frameworks that shape how projects are captured and communicated.
• Collaborate with contractors, designers, homeowners, and internal teams to surface authentic stories and turn them into compelling content.
• Present concepts with clarity and creative confidence to stakeholders and partners.

Production Leadership

• Lead pre-production: define deliverables, build shot lists, brief photographers, videographers, and creators, and coordinate schedules.
• Provide creative direction during key moments of production, whether on location or remotely.
• Ensure each shoot is designed to capture a full content ecosystem — hero visuals, detail shots, behind-the-scenes, video, and supporting assets.
• Make sure we’re always maximizing every production opportunity, from large-scale showcases to fast-turn moments in the field.

360° Content Activation

• Work with internal teams to translate captured content into assets for campaigns, website, catalogs, sales tools, presentations, and social.
• Ensure content is organized, structured, and delivered in formats that make it easy to reuse and extend its lifecycle.
• Continuously look for ways to extract more value from each shoot and reduce one-off content creation.

Social Platforms Focus (Instagram & TikTok)

• Own the creative approach for how our stories come to life on Instagram and TikTok.
• Collaborate with the broader social team on calendars, campaigns, and performance insights to refine what we produce and how it’s packaged.
• Build a content calendar and posting scheduling. 
• Partner closely with our in-house video editor, designers, and creative leadership to guide post-production and final delivery.

Performance & Evolution

• Track how content performs across channels — especially social — and use insights to improve future productions and storytelling.
• Stay current on production methods, content formats, and emerging tools to keep our work efficient, modern, and effective.
• Constantly look for smarter, more scalable ways to plan, produce, and activate content.

What You Bring

• 3–5 years of experience in content strategy, creative production, or campaign planning.
  A sharp storytelling instinct — you can spot a strong narrative and shape it into compelling content.
• Hands-on experience managing shoots, briefing creatives, and working cross-functionally.
• A strong understanding of Instagram and TikTok as storytelling platforms — not just posting channels.
• Excellent project and stakeholder management skills: organized, proactive, and comfortable juggling multiple productions.
• A strategic mindset that thinks beyond single deliverables toward long-term content value.
• A genuine curiosity for design, construction, and the people who bring spaces to life.

Assets

• Experience developing social-first video series or campaign-driven storytelling.
• Familiarity with tools like Frame.io, Airtable, Canva, or basic editing workflows.
• Background in design, architecture, home improvement, or B2B storytelling.
• French fluency is a plus (Due to frequent communication with employees in Quebec, Ontario and the United States).

Techo-Bloc offers a structured and supportive environment where employees can build long-term careers. We provide competitive compensation and a full range of benefits, including:

• Group insurance and RRSP with employer contribution
• 24/7 telemedicine and Employee Assistance Program
• Training and career development opportunities
• Performance-based bonuses
• Employee recognition programs
• Product discounts and workplace perks (snacks, events, free parking)

We thank all applicants for their interest, however only those candidates selected for interviews will be contacted.  

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