Content Creator (Copy Writer), Thera (NYC preferred, US-only)
Thera is building the financial OS for modern SMBs. Payroll, payments, treasury, spend, accounting, and docs in one system that actually works end-to-end.
We're looking for our first dedicated Content Creator (Copy Writer) to own how Thera sounds everywhere a customer meets us the site, the emails, the launches, the product itself.
This is a writing role, not a strategy role. You'll ship copy every week, get direct edits from the founder, and see your work go live in days, not quarters.
NYC preferred, in-person. US-only. $70,000–$90,000 0–3 years experience. New grads with a strong portfolio welcome.
Why this role exists
We have:
- a product customers use and refer
- a roadmap shipping faster than we can describe it
- categories of copy nobody currently owns
- an audience that should be bigger than it is
What you'll own
- Voice and messaging across the entire funnel - site, email, product, sales, social, etc.
- Website and landing pages, including the comparison pages that win migrations from Deel, Gusto, and Rippling
- Launch copy for new products and features
- Ghostwriting for founders and execs, in their voice, not yours
What you'll write
- Copy for the website
- Announcement copy for what we ship next
- Blog posts and country guides that pull in founders searching for real answers
- Sales collateral, one-pagers, and partner-facing material
- Social posts that sound like a person, not a brand account
- Occasional video scripts and hooks
- Threads and carousels people save and send to their cofounder
Your first 90 days
30 days
- Learn the product cold - get inside the workflows, read support tickets, sit in on customer calls
- Audit every page and email and tell us what's weakest
- Ship a rewrite of one high-traffic page
- Build social media post's in Thera's voice during your first week
60 days
- Own the copy on a product launch end to end
- Publish your first customer story and first SEO piece
- Draft the voice and style guide
- Get one repeatable short-form format off the ground - scripted, shot, shipped
90 days
- Anything customer-facing runs through you by default
- Measurable lift on the pages and sequences you've rewritten
- A content cadence that holds without anyone chasing it
- An audience growing without paid spend behind it
About you
- You write clearly. You cut adjectives, kill throat-clearing intros, prefer a number to a claim. Wildly concise.
- Your portfolio is better than your résumé. Published work, spec pieces, a newsletter, a well-argued post - show us range.
- You get curious about unglamorous things. Multi-state tax filings and FX spreads will be your subject matter.
- You revise without ego. Radical candor cuts both ways here.
- You're fast. Several pieces a week, not one polished essay a month.
- You self-direct. Nobody is handing you a fully briefed assignment every morning.
- You've built something in public - an account, a newsletter, a channel - and can tell us what it did
- You know why one post lands and the next one dies, and you're honest about the ones that died
Nice to have
- B2B SaaS, fintech, or HR-tech experience
- You've changed your writing because of what a funnel or search console told you
- A real point of view on where AI helps writing and where it flattens it
- Basic video editing - CapCut, Descript, Premiere, whatever gets it out the door
- You've written in someone else's voice and nobody could see the seam
- Comfortable close to camera, whether or not you're in front of it
Not a fit if
- You want to manage a content team instead of writing
- You need a full brief before you can start
- You think fintech copy has to be long
- You want to write one thing a month and polish it forever
- You think social is beneath the craft
Why Thera
- You define the voice of a company at the point where it's still up for grabs
- You work directly with the executives
- You'll see what you wrote change the numbers within the week
- You build an audience with a real product behind it, not a content farm
Backed by YC, 10X Founders, Zillionize, and Amino Capital. More: https://www.getthera.com/principles