Content Creator

Content Creator

Based: London Office (100% office-based)

Salary: In the region of £40k

Type: Full-time, permanent

As a Content Creator, you will be responsible for shaping, leading, and executing the full content strategy across e-commerce, social media, brand campaigns, email, video, and emerging platforms. This role owns the creative vision and ensures consistent, high-quality storytelling that drives brand love, community engagement, and revenue.

Key Responsibilities

• Own the end-to-end content strategy across e-commerce, social, digital, and brand channels.
• Develop a unified content roadmap aligned with product drops, marketing campaigns, and business goals.
• Maintain and evolve the brand voice, identity, and storytelling style.

• Oversee product descriptions, landing pages, visuals, lifestyle imagery, and conversion-driven content.
• Ensure all e-commerce content is optimized for UX, SEO, and sales performance.

• Drive the content vision for social channels (Instagram, TikTok, YouTube, X, LinkedIn).
• Own content calendars, publishing frameworks, and platform-specific storytelling.
• Collaborate with influencers, creators, and ambassadors to produce authentic brand stories.
• Ensure timely content production around trends, culture moments, and product launches.

• Lead the creation of videos, photo shoots, campaign assets, and short-form content.
• Oversee concepting, scriptwriting, storyboarding, and asset execution.
• Manage internal and external creative partners, including production houses and photographers.

• Track and report content performance across all platforms.

About you

• At least 4 years of experience in a similar role
• Previous experience or a strong interest in footwear or fashion
• Demonstrable success growing engagement, community, brand awareness, and/or revenue through content.
• Strong copywriting and storytelling abilities.
• Understanding of brand voice development and brand positioning
• Understanding of production workflows and managing photographers, videographers, and agencies
• Confident measuring and reporting on content performance

About Us

At Nokwol and Naked Wolfe, luxury fashion footwear isn’t just our business — it’s our passion.

Founded in 2023 by a family with over 40 years of combined experience in the footwear industry, our mission is to redefine the luxury shoe market. We create designer-inspired footwear crafted from the finest, softest leathers — delivering unparalleled quality and style at exceptional value.

With roots between London and Hong Kong, we are a rapidly expanding global brand. Our flagship store, which opened in 2023 on the iconic King’s Road in Chelsea, has quickly become one of the highest-performing destinations on the strip.

And this is just the beginning. As we embark on the next chapter of our journey, we are looking for passionate, talented, and fashion-loving individuals to join us in shaping the future of luxury footwear.