Automotive Group Social Media Director

A large, growing automotive dealership group is seeking an experienced Social Media Director to lead social media strategy, content development, and digital engagement across a portfolio of approximately 30 dealership locations.

This is a high-impact leadership opportunity for a creative, strategic, and results-driven social media professional who understands how to turn great content into measurable business results.

The Social Media Director will oversee social strategy across all major platforms, lead content production, manage campaigns and calendars, analyze performance, and work closely with dealership leadership and marketing teams to increase brand awareness, customer engagement, dealership traffic, and lead generation.

Pay & Benefits

• Pay up to $200,000 per year, depending on experience and qualifications
• Medical, dental, and vision insurance
• 401(k) retirement plan
• Paid time off and paid holidays
• Professional development and career growth opportunities
• Opportunity to lead social media strategy for a growing automotive group with approximately 30 dealership locations
• Work with major automotive brands, new vehicle launches, and high-impact campaigns

What You’ll Do

• Develop and execute comprehensive social media strategies across approximately 30 automotive dealership locations
• Lead social media strategy across Facebook, Instagram, TikTok, YouTube, LinkedIn, and other relevant platforms
• Create and manage content calendars with consistent, localized content for individual dealership locations
• Direct the production of video, photography, graphics, Reels, TikToks, Stories, and promotional content
• Develop campaigns designed to increase brand awareness, engagement, website traffic, and lead generation
• Lead social campaigns supporting vehicle launches, sales events, promotions, community initiatives, and brand partnerships
• Monitor social media performance and provide monthly and quarterly reporting on results and opportunities
• Use performance data and platform insights to continually optimize content and campaign strategy
• Collaborate with dealership leadership, sales teams, marketing teams, and creative partners to align social initiatives with business goals
• Manage social media budgets, influencers, vendors, and external agencies
• Lead, mentor, and manage social media and content team members
• Maintain brand consistency while developing content that feels authentic and relevant to individual dealership markets
• Stay ahead of emerging social media trends, platform updates, content formats, and automotive marketing best practices

What We’re Looking For

• Proven professional experience developing and executing social media strategy
• Experience managing social media for multiple locations, brands, or business units strongly preferred
• Automotive or dealership marketing experience is highly preferred
• Strong understanding of Facebook, Instagram, TikTok, YouTube, LinkedIn, and emerging social platforms
• Experience with organic and paid social media campaigns
• Strong video, photography, content production, and creative direction skills
• Demonstrated ability to use analytics and performance data to improve results
• Excellent project management and organizational skills
• Ability to manage multiple locations, campaigns, projects, and deadlines simultaneously
• Strong communication, collaboration, and leadership skills
• Experience managing employees, agencies, vendors, or creative partners
• Understanding of automotive retail, dealership operations, and the customer journey is a plus

Why Join Us?

This is an opportunity to take ownership of social media for a large, growing automotive organization with approximately 30 dealership locations. You’ll have the opportunity to shape the group’s social media strategy, build and lead high-impact campaigns, work with major automotive brands and new vehicle launches, and directly influence how our dealerships connect with customers in their local markets.

Confidential Search: This position is being advertised confidentially. Additional information regarding the organization, location, compensation structure, and position will be shared with qualified candidates during the interview process.

Equal Employment Opportunity: We are an Equal Opportunity Employer and consider all qualified applicants for employment without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.