Associate Director, Social Media

Who We Are

ButcherBox is a certified B Corp headquartered in Boston, and honored to be celebrating our fourth year in a row on Inc.'s list of Best Workplaces. At ButcherBox, we believe in better. That’s why we deliver 100% grass-fed, grass-finished beef, free-range organic chicken, pork raised crate-free, and wild-caught seafood directly to our members’ doors. All of our products are humanely raised or wild-caught and never given antibiotics or added hormones ever.

We’re working to build a world that’s better for all, and we’re inviting everyone to come along. For us, better means treating our planet with respect. It means improving the lives of animals and the livelihoods of farmers. It means never cutting corners when it comes to doing business. Ultimately, it means better meals, enjoyed together. Our team is made up of people who collaborate and support one another. We’re always looking for outstanding people to join our mission!

About the Role

Department: Brand, Strategy, & Communication

Reports To: VP of Brand Marketing

Location: Watertown, MA (ButcherBox Headquarters)

Level: Associate Director

Base Salary: $135,000.00 - $170,000.00

Position Summary

We’re looking for an Associate Director of Social Media to help shape what ButcherBox feels like in culture, in content, and across the internet. The ideal candidate has helped a brand earn real attention and has been close to the work when a brand started to feel more alive, more talked about, more shared, and more culturally present.

The right person has seen what it takes for a brand to break through from the inside. They understand how organic social can move a brand from posting to participating, from content output to actual connection, and from looking active to feeling alive.

This person should have a strong point of view on where social’s going, not just where it’s been. They know what makes content feel native, what makes a format repeatable, what makes a hook work, what makes a creator partnership credible, and what makes a brand worth following in the first place.

They bring taste, speed, instincts, and ideas. They can turn a brand platform into content people actually want to watch, share, talk about, save, send, stitch, and come back for.

This role is for someone who can think strategically, concept creatively, move quickly, and make ButcherBox show up differently than the rest of the category.

What You’ll Own

Social Strategy + Brand Translation

• Lead the organic social strategy across key platforms, making social one of the clearest and most ownable expressions of the ButcherBox brand.

• Translate the brand platform into repeatable content ideas, social behaviors, series, formats, and moments that build awareness, affinity, and relevance.

• Define the role of each platform and build a content mix that balances entertainment, education, product storytelling, cultural moments, community, and brand POV.

• Bring a strong perspective on what ButcherBox should sound like, look like, and behave like on social.

• Help move ButcherBox from a brand that posts content to a brand that has a recognizable presence.

Social-First Creative + Content Development

• Concept and lead social-first content ideas, campaigns, recurring series, and formats that feel native to the platform and distinct to the brand.

• Develop content across short-form video, creator-led storytelling, man-on-the-street, behind-the-scenes, founder/customer storytelling, interviews, product moments, cultural commentary, and unexpected formats.

• Build systems that ensure brand moments, shoots, events, partnerships, founder moments, and IRL activations are captured and extended through social in a smart, scrappy, high-impact way.

• Know the difference between content that fills a feed and content that builds a brand.

Creators, Culture + Community

• Identify opportunities to bring ButcherBox into the cultural conversation in ways that feel timely, useful, entertaining, and true to the brand.

• Partner with creators, influencers, customers, athletes, chefs, experts, and unexpected voices to develop content that feels credible and social-native.

• Shape creator briefs, content concepts, and social extensions that go beyond standard influencer posts.

• Use social listening and community insights to understand what people are talking about, what they care about, what they’re confused by, and where the brand has permission to show up.

• Have a strong instinct for who feels right for the brand and who feels like borrowed relevance.

Content Planning + Execution

• Own the social content calendar and monthly planning process across platforms.

• Determine what content gets made, who makes it, how it’s packaged, and how it ladders up to brand and business priorities.

• Work with internal and external creative partners, producers, creators, and agencies to deliver strong, consistent, platform-native content.

Cross-Functional Leadership

• Champion social-first thinking across the marketing organization.

• Partner with Brand, Creative, Influencer, PR, Growth, E-commerce, Retail, Product, and CX to make sure social is integrated earlier into campaign and content development.

• Bring the social POV into the room early, especially when decisions are being made around campaigns, activations, launches, partnerships, content capture, and cultural moments.

Performance, Insights + Optimization

• Own organic social reporting and translate performance into clear, actionable insights.

• Track what’s driving reach, engagement, conversation, saves, shares, community growth, and brand affinity.

• Monitor platform shifts, content behaviors, consumer engagement trends, and cultural signals to continuously evolve the strategy.

What We’re Looking For

• 7+ years of experience in social, content, influencer, or brand marketing, with meaningful in-house experience at a consumer brand.

• Experience helping build, grow, or evolve a brand’s social presence in a way that created noticeable momentum.

• A track record of social work that drove growth, conversation, engagement, cultural relevance, or brand affinity.

• Examples of content, formats, series, creator work, or social moments that performed, spread, earned attention, or became recognizable for a brand.

• Deep understanding of TikTok, Instagram, creator-led content, platform behavior, internet culture, and how social drives both brand love and business impact.

• Experience translating a brand platform or creative idea into social-first content, series, formats, campaigns, and community behaviors.

• Strong creative instincts and the ability to concept ideas that feel fresh, ownable, and executable.

• Experience working with creators and developing content that feels native, not overly produced or overly branded.

• Comfort getting hands-on. This person can write a brief, shape a hook, direct a creator, weigh in on an edit, capture content, and help bring an idea to life.

• Highly organized, proactive, and able to manage multiple workstreams without losing the creative thread.

• A positive, solutions-oriented attitude. Someone who brings energy, momentum, and a “yes, and what if...” mindset.

• A real love of culture, content, the internet, storytelling, and making work that people actually care about.

What We Offer

Our Values

We are a mission-driven company and strive to embody our values in every step of the process. ButcherBox is driven by relentless improvement, accountability, humility, and customer obsession. We want our workplace to be one of growth and learning where everyone can be safe/comfortable to show up as their authentic self to work. Anyone who loves our products and goals is welcome here! We are proud to be an equal opportunity employer aspiring to incite positive change in the pastures, the fulfillment centers, the office, and the world.

Benefits

•Health: medical, dental, vision, and life insurance, an employer-funded HSA, and short & long-term disability benefits

•Financial: 401(k) with generous employer match

•Annual bonus based on company performance

•Time off: unlimited paid time off policy, 20 weeks parental leave, an executive team that encourages a good work/life balance

•Personal growth: Annual Learning & Development stipend, and access to a range of personal and professional coaching solutions through BetterUp

•Food: a free Custom Classic ButcherBox each month and weekly lunch reimbursement

•Others: reimbursement for wellness activities, an exceptional EAP, fertility benefits, life insurance and more

ButcherBox is an equal opportunity employer committed to fostering a diverse, inclusive environment at all steps in the hiring process. Every qualified applicant will receive consideration without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. We are happy provide reasonable accommodations during our hiring process. Please click here if you need to request an accommodation for your interview.

ButcherBox does not use artificial intelligence (AI) tools in any part of our hiring process. If you would like more information about how your data is processed, please contact us.