Associate Director, Marketing Analytics

ABOUT US

SickKids Foundation, with over 50 years of philanthropic impact is Canada's largest charitable funder of child health research, learning and care, raising over $200 million last year. As a national charity, SickKids Foundation invests in national and international initiatives to benefit children in Canada and around the world. As the fundraising partner to The Hospital for Sick Children (SickKids), we are aligned in supporting Precision Child Health (PCH), the future of tailoring medicine to each child's unique traits so SickKids can diagnose faster, treat smarter, and predict better.

We are driven by our core values of integrity, collaboration, excellence, innovation, and inclusion, with goals of delivering a superior donor experience, investing in our people and culture, driving innovative and sustainable fundraising, and disrupting the market through data and technology.

SickKids Foundation is committed to an inclusive culture by embedding equity, diversity and inclusion in our policies, practices, and behaviours. We aim to build awareness and skills in this area, both internally and with our partners. Our commitment extends to creating a safe, positive work environment. For details on our Equity, Diversity & Inclusion commitment, please click here.

We’re committed to attracting and retaining passionate individuals to help create a healthier future. That’s why SickKids Foundation is looking for a new Associate Director, Marketing Analytics.

Description of the Position

The Associate Director, Marketing Analytics is a key role within the Business Intelligence & Analytics team. Reporting directly to the Director, Marketing Analytics, you will own the delivery of marketing campaigns, build advanced predictive models and help the Foundation use data more intelligently; evolving from a strong executor into a strategic partner for the business.

This is a hands-on leadership role for someone who is equally comfortable building predictive models, storytelling insights to senior stakeholders, coaching and mentoring other team members and unlocking operational efficiencies. This is a highly collaborative role where you will get to partner across the analytics function (i.e. with Data Science & Engineering team) to ensure marketing data is well modeled and accessible (e.g., reliable source tables / curated marts for marketing reporting) and with Development Analytics to build end-to-end visibility across donor acquisition funnel that informs targeting and investment decisions.

You will play a central role in delivering the Foundation's Data & Analytics Strategy (DAS) executing key use cases that build analytics maturity and drive measurable value for marketing and the broader organization.

Key Responsibilities:

Campaign Management & BAU Delivery

• Own end-to-end campaign analytics execution; including targeting strategy, list management across multi-channels (direct mail, email, telemarketing, digital, events).
• Manage the campaign analytics calendar and intake process ensuring priorities are clear, timelines are met and the team is set up to deliver with consistency and quality.
• Partner closely with Marketing to inform campaign strategies and ensure data driven targeting decisions are made at every stage.
• Maintain and enforce campaign processes and standards, ensuring on time delivery which is right the first time.

Self Serve Analytics & Performance Reporting

• Own post-campaign analysis and performance reporting. Defining and maintaining KPIs, standardizing how results are presented and ensuring insights are communicated clearly to marketing.
• Build, maintain and evolve self-serve dashboards and automated reporting tools that allow marketing teams to access portfolio insights & performance data independently to make faster decisions.
• Lead the development of a standardized reporting framework that connects campaign activity to donor behaviour, lifetime value and organizational revenue outcomes.
• Translate complex findings into clear narratives, presentations and recommendations for non-technical audiences.

Advanced Analytics & Predictive Modelling

• Build and deploy predictive models such as propensity to give, churn & lapse prediction, multi-touch attribution (MTA), marketing mix modeling (MMM), next best action, Segmentation, Forecasting and Lifetime Value (LTV) to inform budget allocation, channel strategy, campaign tactics & ROI.
• Establish experimentation frameworks (A/B, multivariate, universal holdouts) across paid, owned, and earned channels; embed causal inference and uplift measurement into decisioning.
• Design and execute deep dive analyses to answer key business questions including donor segmentation, funnel conversion, retention drivers and channel effectiveness.

Team Leadership & Coaching

• Actively upskill team members in analytical thinking, data storytelling and stakeholder communication thereby building capabilities needed to position the team as trusted strategic partners to the business.
• Create a culture of curiosity, quality and continuous improvement by generously sharing knowledge across the team, introducing better ways to approach data analysis, building models and interpreting findings to raise the overall quality of analytical output.
• Manage competing priorities and workload across the team, making clear decisions about what gets resourced, deferred, or escalated.
• Foster a collaborative and inclusive team environment that reflects SickKids Foundation's values of integrity, collaboration, excellence, innovation and inclusion.

What We Are Looking For:

While we know that for any job posting no one candidate will possess the qualifications being sought in equal measure, below is an outline of the qualifications we believe are important for a candidate to bring to the position or for the successful candidate to develop while in the role:

Experience & Qualifications

• Bachelor’s degree in Statistics, Economics, Computer Science or related field; Master’s degree an asset.
• 7+ years of experience in marketing analytics, with direct experience in campaign execution, targeting, analysis and reporting.
• Strong hands-on experience with SQL, Power BI, and at least one analytical or modelling tool (Python, R, SAS).
• Proven track record building and deploying predictive models including segmentation, propensity scoring, LTV, or churn prediction.
• 3+ years of experience leading or mentoring a team of analysts in a fast-paced, high-volume environment.
• Experience designing and building self-serve dashboards and automated reporting frameworks.
• Demonstrated ability to work with CRM systems Salesforce experience is a strong asset.
• Familiarity with cloud analytics platforms (Snowflake, Databricks, GA4) is an advantage.

Skills & Competencies

• Exceptional data storytelling skills, the ability to turn complex analysis into clear, compelling narratives that drive decisions.
• Strong stakeholder management comfortable engaging with and influencing Director level audience, translating business needs into analytical solutions.
• Solution-oriented mindset, you come to the table with a point of view and a path forward, not just a problem statement.
• Ability to balance BAU delivery with strategic work, you are organized, disciplined, and skilled at managing competing priorities.
• Intellectually curious with a growth mindset, you actively seek new ways of thinking about data and analytics.
• Collaborative and inclusive, you build strong relationships across functions and bring people along with you.

Total Compensation Package

Expected Hiring Salary Range: $99,297 - $124,121; with the ability to progress to a maximum of $142,739 with demonstrated experience and proficiency. To ensure fair and equitable pay at SickKids Foundation, placement on the salary range will be based on your years of experience, skills, and qualifications relevant to the Associate Director, Marketing Analytics.

To help you lead in the fight for kids’ health and to support your health, wellness, and career growth, in addition to competitive compensation, we offer a comprehensive benefit package (includes a flex benefit plan), tuition reimbursement, flexible work arrangements, pension plan and birth parent/parental top up – to name a few!

Position Status: Permanent Full-Time.

Hours: Hybrid work model: minimum two days per week in-office (Tuesday and Wednesday).

Available To: Internal and External Candidates

Available: Immediately; this posting is for an existing vacancy.

Date Posted: July 9, 2026

Applications will be reviewed on an ongoing basis. We encourage interested candidates to apply early.

How to apply: Please apply on-line by visiting our website: https://www.sickkidsfoundation.com/careersandvolunteers

Please note that automated tools, including artificial intelligence, may be used to support the pre-screening of applications as part of our recruitment process.

SickKids Foundation is committed to its people and the talents, capabilities, and perspectives they bring to our mission. We live that commitment by being open and accessible to all, by valuing and respecting every individual, and by equally supporting every employee. As an organization proud to have joined the BlackNorth Initiative’s CEO pledge, we uphold our commitment by inviting and encouraging individuals from diverse lived experiences from Black, Indigenous, communities of colour, people with disabilities, 2SLGBTQIA+ community and all candidates who may contribute to the further diversification of the Foundation’s community.

Candidates who require accommodation during the recruitment process should contact the People & Culture team at: [email protected]

#LI-LD1