Marketing Operations & Analytics Lead

RxSight® is an ophthalmic medical technology corporation headquartered in Aliso Viejo, California that has commercialized the world’s first and only adjustable intraocular lens (IOL) that is customized after cataract surgery. The company’s mission is to revolutionize the premium cataract surgery experience by allowing surgeons to partner with their patients to achieve optimized results for every unique eye.

OVERVIEW:

The Marketing Operations & Analytics Lead will play a critical role in supporting RxSight’s global digital growth strategy through ownership and optimization of marketing operations, Salesforce (SFDC), Marketing Cloud, analytics, reporting, and integrated marketing technology ecosystems. Reporting to the Director, Digital Growth Marketing, this role will be responsible for enabling scalable, data-driven marketing execution and delivering actionable business insights that improve lead generation, funnel performance, customer engagement, and commercial effectiveness. 

This individual will serve as the operational backbone of the marketing organization by managing CRM workflows, marketing automation processes, campaign analytics, reporting infrastructure, lead management, and system integrations while ensuring data integrity, compliance, and operational efficiency. 

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Serve as the primary marketing business lead for Salesforce (SFDC), Marketing Cloud, and integrated marketing technology platforms supporting marketing and commercial operations.  
• Manage and optimize CRM workflows, lead routing, campaign tracking, segmentation, audience management, and marketing automation processes.  
• Develop and maintain dashboards, reports, KPIs, and analytics frameworks to measure campaign performance, lead generation, pipeline progression, customer engagement, and ROI.  
• Partner with Digital Growth Marketing, Sales, and Commercial teams to improve funnel visibility, lead attribution, and conversion tracking.  
• Support the execution and optimization of email marketing campaigns, nurture programs, customer journeys, and automated workflows.  
• Ensure data accuracy, integrity, governance, and compliance across marketing databases, CRM systems, and reporting platforms.  
• Collaborate with internal stakeholders and external vendors to support system integrations, platform enhancements, and process improvements.  
• Analyze campaign and customer performance data to identify trends, optimization opportunities, and actionable business insights.  
• Support website analytics, digital performance tracking, and audience behavior analysis.  
• Assist in the implementation and optimization of AI-enabled marketing analytics, automation tools, and reporting capabilities.  
• Develop standardized processes and documentation for marketing operations and reporting activities.  
• Provide training and support to marketing and commercial teams on CRM usage, reporting tools, dashboards, and marketing systems.  
• Ensure all marketing operations activities comply with applicable regulatory, legal, privacy, and data governance requirements.  

REQUIRED KNOWLEDGE, SKILLS AND ABILITIES:

• Strong expertise in Salesforce (SFDC), Marketing Cloud, CRM systems, marketing automation platforms, and integrated marketing technologies.  
• Experience managing marketing operations, lead management workflows, campaign execution, and analytics in a growth-oriented organization.  
• Strong analytical and problem-solving skills with the ability to translate complex data into actionable business insights.  
• Experience building and maintaining dashboards, reports, and KPI frameworks using CRM and analytics tools.  
• Knowledge of digital marketing channels including email marketing, SEO, paid media, website analytics, and marketing automation.  
• Familiarity with AI-enabled marketing analytics, automation, and reporting tools preferred.  
• Strong understanding of lead lifecycle management, funnel analytics, attribution modeling, and campaign performance measurement.  
• Excellent organizational skills with strong attention to detail and process management capabilities.  
• Ability to manage multiple priorities and work cross-functionally in a fast-paced environment.  
• Strong communication and collaboration skills with the ability to work effectively across Marketing, Sales, IT, and external vendors.  
• Understanding of regulatory and compliance requirements within healthcare or medical device marketing environments preferred.  

SUPERVISORY RESPONSIBILITIES:  

• This position does not have direct supervisory responsibilities. 
• May oversee external consultants, system vendors, and agency partners supporting marketing operations and analytics initiatives. 
• May provide training and operational guidance to cross-functional marketing and commercial users.  

EDUCATION, EXPERIENCE, and TRAINING:

• Bachelor’s degree in Marketing, Business, Analytics, Information Systems, Communications, or related field required.  
• Minimum of 5–7 years of experience in marketing operations, CRM administration, marketing analytics, or digital marketing operations.  
• Experience working within medical device, healthcare, life sciences, or other regulated industries preferred.  
• Demonstrated experience managing Salesforce (SFDC), Marketing Cloud, marketing automation platforms, and CRM integrations.  
• Experience supporting lead generation, demand generation, and digital marketing analytics programs.  
• Strong experience with reporting tools, dashboard development, and marketing performance analysis.  
• Experience collaborating with Sales, Marketing, IT, and external technology vendors.  
• Training or certifications in Salesforce, Marketing Cloud, CRM administration, marketing automation, analytics, or related technologies preferred.  
• Training to be completed per the training plan for this position as maintained in the document control system 
• The training requirements on TRN-10007 Insider Trading Policy, TRN-10008 Global Anti-Bribery and Anti-Corruption Policy and TRN-10009 Code of Business Conducts and Ethics must be diligently completed within 30 days from the hiring date and on an annual basis 

CERTIFICATES, LICENSES, REGISTRATIONS:

• No specific certifications or licenses required.  
• Salesforce Administrator, Salesforce Marketing Cloud, or CRM-related certifications preferred.  
• Google Analytics or digital marketing analytics certifications preferred.  
• Marketing automation platform certifications (e.g., HubSpot, Marketo, Pardot) preferred.  
• Experience working within regulated healthcare or medical device environments preferred. Experience working within regulated healthcare or medical device environments preferred.  
• Ability to travel domestically and internationally, as needed. 

COMPUTER SKILLS:  

• Advanced proficiency in Salesforce (SFDC), Marketing Cloud, CRM systems, and marketing automation platforms.  
• Experience with reporting and visualization tools such as Tableau, Power BI, Salesforce dashboards, or similar platforms.  
• Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint.  
• Familiarity with Google Analytics, website tracking tools, SEO reporting platforms, and digital performance analytics.  
• Experience with data management, segmentation, audience targeting, and campaign tracking systems.  
• Familiarity with AI-enabled analytics and automation tools preferred.  

Performance Metrics

• Accuracy, scalability, and effectiveness of CRM and marketing automation systems.  
• Improvement in lead routing, funnel visibility, campaign attribution, and reporting capabilities.  
• Marketing campaign performance insights and operational efficiency improvements.  
• Data quality, governance, and compliance across marketing systems.  
• Timeliness and accuracy of dashboards, reporting, and business analytics.  
• Cross-functional adoption and effectiveness of marketing operations processes and tools.  
• Contribution to lead generation, pipeline progression, and commercial growth objectives. Growth in digital brand awareness and audience engagement.  

Notice to Staffing Agencies and Search Firms:

RxSight does not accept unsolicited resumes or candidate submissions from staffing agencies or search firms for any employment opportunities. All agency engagements must be authorized in writing for a specific position by RxSight’s Talent Acquisition department. Any resumes or candidate information submitted without such specific engagement will be considered unsolicited and the property of RxSight. No fees will be paid in the event a candidate is hired under these circumstances.