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AI Content Strategist/ Content Writer (GEO Focus)

S3
4 days ago
Contract
On-site
San Antonio, Texas, United States
$55 - $55 USD hourly
Copywriting

Job Description

AI Content Strategist / Content Writer (GEO Focus)

Location: San Antonio, TX (Remote)
Pay Rate: $55/hr

Position Overview

We are seeking an experienced AI Content Strategist / Content Writer to support a Digital Claims organization. This role will focus on developing and optimizing content for both traditional search and emerging AI-powered search experiences. The ideal candidate will have a strong background in customer-facing content creation, strategic content planning, and Generative Engine Optimization (GEO) to ensure content is discoverable, understandable, and surfaced by AI search engines and conversational AI platforms.

Key Responsibilities

  • Develop, write, edit, and optimize content for digital claims experiences, public websites, communication templates, and customer-facing journeys.

  • Assess and implement AI Content Strategy and GEO opportunities across digital content.

  • Create recommendations and strategic roadmaps to improve content visibility and performance in AI-driven search environments.

  • Collaborate with business stakeholders to gather requirements and develop content strategies.

  • Produce clear, concise, and user-centered content that supports customer needs throughout the claims process.

  • Review, edit, and rewrite content as needed to maintain quality, consistency, and brand voice.

  • Manage multiple projects simultaneously while meeting tight deadlines.

  • Adapt language, tone, and messaging based on audience, channel, and business objectives.

  • Monitor industry trends related to AI search, content discovery, and digital customer experiences.

Required Qualifications

  • 5+ years of professional content writing, content strategy, digital content, or related experience.

  • Experience optimizing content for AI-powered search engines, conversational AI platforms, and Generative Engine Optimization (GEO).

  • Strong strategic planning, critical thinking, and analytical skills.

  • Exceptional written and verbal communication skills.

  • Experience creating customer-facing content and digital experiences.

  • Ability to manage multiple priorities in a fast-paced environment.

Preferred Qualifications

  • Property & Casualty (P&C) insurance experience.

  • Claims industry experience.

  • Experience writing content for digital customer experiences, self-service platforms, or customer portals.

  • Familiarity with UX writing and content design principles.

Required Tools & Technology

  • Figma

  • Microsoft PowerPoint

  • Microsoft Word

Daily Activities

  • Develop and update content supporting digital claims experiences.

  • Create GEO recommendations and strategic content roadmaps.

  • Collaborate with stakeholders on content requirements and priorities.

  • Optimize content for both traditional and AI-driven search experiences.

  • Review and refine content to improve customer understanding and engagement.

Soft Skills

  • Curiosity and continuous learning mindset

  • Creativity and storytelling ability

  • Strategic thinking

  • Strong collaboration skills

  • Ability to adapt writing style and tone for different audiences

Additional Information

  • Remote position

  • Contract opportunity

  • Equipment provided by supplier