Affiliate & Search Engine Marketing Specialist

Company & Benefits Information

At Blain’s Farm & Fleet we believe everyone deserves the opportunity to have a job they love, work in a great environment, grow their career & enjoy a positive balance.

As a family-owned retailer we take pride in offering a competitive benefit package designed to support you & your life. It is one of the reasons we have been named a Forbes Best Employer for seven consecutive years!

• Associates hired into a full-time role will become eligible for the following benefits effective their 91st day of full-time employment: Medical, Prescription, Dental, Vision, Short & Long Term Disability, Life Insurance, Ancillary Benefits, Identity Theft Protection, Pet Insurance, Etc.
• All major Holidays & Birthday off
• Advanced Leadership Training Programs: build the skills to grow your career
• Associate discount on name brands like Carhartt, Under Armour, STIHL, Milwaukee Tool, DeWalt & much more!
• Internal recognition programs that support an engaged workplace
• 401(K) with company match

Compensation

• Base pay starting at $50,000 per year

The pay listed for this position may vary based on experience. Please note, compensation decisions are contingent on the facts and conditions for each job opening. We take into consideration the minimum requirements outlined in the job description, such as, training and experience, the position’s work location, required travel (if any), and external market conditions when determining the final salary for potential new hires.

Please note salary estimates published via alternate online job boards may not be a true representation of the actual pay range offered for this position. Please refer to the Blain’s Farm & Fleet position description for accurate pay range information.

Job Duties

The Affiliate & Search Engine Marketing Specialist manages Blain’s affiliate programs through all phases, including strategy, implementation, and performance analysis. This role is also responsible for creating, executing, and monitoring social marketing campaigns, both organic and paid, to enhance brand visibility, drive traffic, and engage audiences across digital platforms. The specialist collaborates with internal teams and external partners to ensure the success of affiliate and social marketing initiatives, contributing to the overall growth of the company’s online presence and sales.

Search Engine Marketing

• Oversee agency execution of paid search campaigns (Google Ads, Microsoft Ads), ensuring alignment with business objectives and performance targets.
• Evaluate and provide direction on keyword strategy, campaign structure, and audience targeting developed by the agency.
• Partner with agency to optimize budget allocation, bidding strategies, and pacing to maximize ROI and efficiency.
• Review campaign performance regularly, challenging assumptions, and identifying opportunities to improve scale and effectiveness.
• Collaborate with internal teams and agency to align landing pages with SEM efforts, improving Quality Score and conversion rates.
• Guide A/B testing roadmaps with agency across ad copy, landing pages, and bidding strategies, ensuring actionable insights are applied.
• Translate agency reporting into clear, business-focused insights and recommendations for internal stakeholders.

Affiliates

• Actively manage the agency relationship with Commission Junction, including affiliate relations, recruitment, budget, metrics, and strategy development
• Set and work toward affiliate channel revenue goals
• Work with Blain’s merchants and digital marketing team to traffic affiliate offers to publishers
• Monitoring affiliate activity to ensure affiliate compliance with company policies and brand guidelines in all online channels
• Negotiate and evaluate affiliate advertising agreements and commission rates
• Regularly monitor campaign performance & Monitor competitors’ affiliate campaigns and promotions
• Compile campaign performance reports

Farmandfleet.com Support

• Support the management and optimization of FarmandFleet.com’s homepage, ensuring content, promotions, and messaging align with business priorities and campaign objectives.
• Collaborate cross-functionally (merchandising, marketing, UX) to plan and execute homepage updates that drive engagement, traffic flow, and conversion.
• Analyze homepage performance and user behavior, recommending improvements to layout, content placement, and promotional strategy to enhance customer experience.

Qualifications

• Bachelor’s in communications, marketing, or equivalent experience preferred.
• 1-3 years’ experience with affiliate & social marketing, digital advertising or similar.
• Familiarity with affiliate and social marketing networks and search engine marketing
• Proven record in negotiation and management of online media campaigns
• Knowledge in ad-serving technologies and social media tools
• Experience in campaign management
• Understanding of performance metrics and KPIs for both affiliate and social campaigns.
• Awareness of SEO principles as they relate to social media and affiliate marketing.

EEO Statement

Blain Supply, Inc and Blain’s Farm and Fleet (collectively “Blain’s”) is proud to be an Equal Opportunity Employer. We recognize the importance of diversity and creating an inclusive culture in order to leverage the skills and talents of all people to the mutual advantage of each individual and the organization. Blain’s does not discriminate against applicants or employees on the basis of race, religion, color, sex (including pregnancy and sexual harassment), sexual orientation, gender identity, national origin, age, marital status, disability, military or veteran status, or any applicable legally protected status. Our goal is to continue to be recognized as an employer of choice and we have received Forbes Best Mid-Sized company to work for an unprecedented 7 years in a row.