Digital Marketing Salary in United Kingdom

While the exact salary linked to a professional digital marketing role will depend on various factors, including your qualifications, experience, and seniority, the average across the UK is currently £31,882 per annum, based on data collated from multiple indexes.

We appreciate that benchmarking salaries is important for recruiters and businesses unsure what to offer when advertising a digital marketing role and for candidates and professionals keen to assess their earning potential or know what pay level to request.

Below, we’ve covered average UK salaries for entry-level, mid-level, and senior digital marketers across the sector.

Overview of Average UK Digital Marketing Salaries

Average salaries are just that: an average. Digital marketers with a niche specialism, high-level qualification, proven track record, or expertise working within a specific sector or industry may command higher wages than the average due to the demand for their skills.

Likewise, digital marketers might earn very different salaries for similar roles if they work in-house for one employer, operate as independent freelancers, or provide digital marketing services via an agency.

It’s always worth evaluating how your proposed salary and wider remuneration package stack up to ensure you attract top talent to your roles – factoring in paid training opportunities or on-the-job qualifications alongside the basic pay rate.

For digital marketers, these factors can make a considerable difference in the appeal of an average or below-average salary if there is the prospect of rapid career progression or further advancement.

Entry-Level Digital Marketing Salary in UK

The average salary in the UK for an entry-level digital marketing role is £26,803.

Entry-level jobs often appeal to juniors, apprentices, or those new to digital marketing. Employers and agencies can also hire trainees who have just completed their formal education or are keen to secure a junior role within an administration function or as an assistant to gain real-world experience.

Examples of entry-level UK digital marketing roles include:

• Digital Marketing Apprentice: Often suited to college leavers or applicants with a new qualification, apprentices might support SEO, social media, and email marketing functions and become accustomed to the tasks and routines required as part of a digital marketing team.
• Digital Marketing Assistant: Working underneath a manager or marketing executive, assistants provide support for all digital marketing team members. They might be asked to draft content, record meeting decisions, organize reports, and deal with administrative tasks while learning on the job.
• Digital Marketing Executive: Junior executives with up to two years of experience might work in specific functions, such as inputting data to assist with PPC marketing programs, performing research tasks to help more senior colleagues, or acting as a primary contact point for agency contacts.

Mid-Level Digital Marketing Salary

Mid-level digital marketers command an average UK salary of £32,400.

Depending on the company, a mid-level digital marketer will normally work independently or within their chosen area of specialty, creating campaigns, monitoring paid advertising promotions, tracking performance against objectives, and reporting to managers or directors.

Digital marketing jobs at mid-level seniority could include:

• Digital Marketing Manager: Managers may oversee smaller departments within larger corporations or whole digital marketing functions for smaller businesses. They are often responsible for increasing web traffic and the brand’s profile across all digital channels.
• Digital Media Specialist: Specialists might work on a certain area of each digital marketing campaign or manage certain tasks, such as optimizing media for digital campaigns and assisting with on-brand media creation.

Senior-Level Digital Marketing Salary

Senior digital marketing roles pay an average salary across the UK of £43,752.

More experienced senior digital marketers will typically be responsible for a function, team, or department within a sales and marketing section. They are often tasked with allocating budgets, recording spending, and monitoring the performance of junior digital marketers under their supervision.

Examples of senior digital marketing roles may include:

• Senior Digital Marketing Manager: Senior managers either supervise or lead in-house departments or are tasked with liaising and communicating with digital marketing agencies. They are responsible for identifying new opportunities or coaching and mentoring junior managers.
• Senior Digital Marketing Executive: An executive with management responsibilities might manage important functions such as business websites or monitor the wider digital marketing performance of the company or its appointed agency.

Senior Management or Director Level Digital Marketing Salary

Senior management or director-level digital marketing jobs have an average salary of £55,649 and above.

Higher-level digital marketers carry greater responsibility and are often shareholders or directors in smaller companies or receive performance-related bonuses in larger organizations. They manage whole departments or functions and make final decisions about digital marketing activities and projects.

Roles open to senior management or digital marketing directors could include:

• Head of Digital Marketing: This role is often found in larger enterprises, where a lead manager oversees the work of all other managers and supervisors below them. The head of a digital marketing function might control budget allocations and spending and collate reporting to deliver insights to the rest of the senior leadership team.
• Digital Marketing Director: Directors sit on company boards and are responsible for top-down decision-making, innovation, digital marketing strategy, and setting targets and objectives to ensure all functions and departments comply with regulations and work cohesively to achieve brand goals.