You Tube Growth Lead

Location: dmg Media Headquarters, HSK, London, W8 5HY

Position: Full Time/Permanent/Hybrid – 4days per week in the office

About The Role

dmg media is building the next generation of social-first publishing, creating platform-native brands across news, sport, lifestyle, entertainment and culture for global audiences. Our network reaches hundreds of millions monthly across social platforms, and our YouTube footprint includes highly successful, high-concept editorial channels including Palace Confidential and Daily Mail World. Now, we are expanding further with the launch of exciting new YouTube channels for our New Media brands including Eliza, YOU, Only In Britain, The Respawn.

We are seeking a YouTube Growth Lead with a passion for building new brands and franchises on the platform. This leadership position will be responsible for developing and executing YouTube strategy for our new channel launches, as well as supporting the growth and optimisation of our existing YouTube channels across the dmg media portfolio.

You will define and activate the YouTube strategy for dmg’s next wave of brands, working closely with editorial, commercial, and creative teams to turn bold ideas into repeatable, scalable video propositions. You will work cross-functionally with our established, high-performing editorial production team on Daily Mail YouTube, focusing your efforts on the launch and growth of new channels – but also lending your expertise and strategic insight to existing channels.

This is a rare opportunity to build dmg’s next generation of flagship YouTube channels from the ground up, shaping brands for global impact while also creating playbooks for success across our portfolio.

Main Responsibilities

• Channel Launches & Growth: Lead the end-to-end strategy for new YouTube channel launches from ideation and positioning to format development, scheduling, and audience growth.
• Strategic Leadership: Support strategy, optimisation, and long-term planning for existing YouTube channels, working in partnership with our in-house editorial and production teams.
• Format & Franchise Development: Incubate repeatable content formats and scalable franchises designed for engagement and retention.
• Data-driven Performance: Use analytics, insights and platform intelligence to inform programming, commissioning, and optimisation strategies.
• Cross-functional Collaboration: Partner with creative, social, editorial and commercial teams to ensure all output is brand-aligned and revenue-optimised.
• Creator-led Development: Identify and develop opportunities for creator/talent-led YouTube projects and partnerships.
• Monetisation & Growth: Develop sponsorship-ready formats, branded content opportunities, and strategies for audience and revenue growth.
• Cross-Platform Integration: Ensure YouTube activity dovetails with our social-first strategy, leveraging the power of our broader network.

Person Specification

Experience Required

• Significant track record running or launching YouTube channels at scale.
• Deep understanding of YouTube formats, audience development, algorithms, and monetisation.
• Proven ability to launch and grow repeatable video franchises.
• Publisher, digital media, or creator-led business experience essential.
• Strong commercial acumen and experience with brand partnerships.

Who We’re Looking For

• A strategic thinker and creative builder with genuine insight into YouTube’s present and future.
• Proven expertise in YouTube audience development and channel launches.
• Both creative and operational, with strong collaborative skills.
• Able to drive new brand launches but also support and evolve established channels.

About Us

dmg media maintains an unwavering commitment to uncovering the stories that matter most. Its brands Daily Mail, The Mail on Sunday, Metro, The i Paper, MailOnline, and Mail+ reach more than 9 million people daily in the UK. Globally, dmg media’s brands reach 160 million unique browsers every month across its domains and apps. Its global newsroom of journalists, formidable story-getting power, and breadth of content formats, delivers highly engaging, trusted content to loyal and new audiences, 24 hours a day, seven days a week. The Mail brand reaches three in five Brits every month and is officially the best-read, most recognised, most engaged news brand in the country. It is the largest news publisher on TikTok with over 28 million total followers and nearly 45 billion views in the past year.

Package Description

Our benefits package increases the longer you’ve been with us. Here’s what to expect:

• 25 days’ holiday (increasing by 1 per year up to a total of 30)
• Upon joining you will be automatically enrolled onto the Pension Plan at the minimum level of 5% employee contribution, 3% Company contribution.
• Life cover under the Pension Plan of up to 3x your basic salary.
• DMGT Discounts (for discounts on online shopping, vouchers and reloadable cards)
• Subsidised canteen
• Onsite gym (Northcliffe House only)
• Onsite nurse and GP clinics (Northcliffe House only)
• Our Employee Assistance Programme
• Discounted dining cards

Plus many other benefits….

Our Commitment

We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability. We are Disability Confident Committed.

Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.