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Vice President of Influencer Marketing

Skims
6 days ago
Full-time
On-site
Los Angeles, California, United States
$230,000 - $250,000 USD yearly
Influencer Marketing

SKIMS is a solutions-oriented brand creating the next generation of underwear, loungewear, shapewear, and essentials. We are setting new standards by delivering technically innovative, comfort-driven products with elevated design for everybody.

At the intersection of culture, innovation, and commerce, SKIMS is a global brand redefining modern apparel. Our teams are built on creativity, collaboration, and operational excellence, and we are committed to fostering an inclusive, high-performance environment where ambitious, curious, and values-driven individuals can do the best work of their careers.

As we continue to scale globally, our HQ teams play a critical role in shaping strategy, building world-class infrastructure, and driving sustainable growth across markets.

About the Role

We are seeking a visionary and commercially driven VP of Influencer Marketing to lead and scale our influencer strategy globally. This is a senior leadership role for a seasoned marketing executive who understands the creator economy at its deepest level — someone who can build and inspire a high-performing team, forge transformative partnerships, and translate cultural moments into measurable business impact. You will own the influencer channel end-to-end, setting the strategic vision, defining the measurement framework, and ensuring our brand shows up authentically across every platform and audience segment.


Key Responsibilities



Strategy & Vision
  • Define and own the global influencer marketing strategy, aligning it with broader brand, growth, and revenue objectives.
  • Identify emerging platforms, creator trends, and audience shifts to keep the brand ahead of the cultural curve.
  • Build a scalable influencer program architecture spanning awareness, consideration, and conversion across all tiers, from nano to mega influencers.
  • Serve as the internal authority on the creator economy, educating and advising senior stakeholders and the C-suite.

Team Leadership & Development
  • Lead, mentor, and grow a team of influencer marketing managers, coordinators, and agency partners.
  • Foster a high-performance culture built on creativity, accountability, data-fluency, and collaboration.
  • Set clear team goals, establish performance standards, and ensure consistent career development for direct reports.

Partnerships & Creator Relations
  • Cultivate and manage relationships with top-tier creators, talent agencies, and multi-channel networks (MCNs).
  • Negotiate and close high-value influencer partnerships, ambassador programs, and long-term brand deals.
  • Build a diverse and inclusive creator roster that authentically represents the brand’s audiences and values.
  • Oversee the full partnership lifecycle from briefing and contracting through content approval, publishing, and reporting.

Campaign Execution & Cross-Functional Collaboration
  • Partner closely with Brand, Performance Marketing, Social, PR, and Product teams to integrate influencer into integrated campaigns.
  • Ensure seamless execution of influencer activations across product launches, seasonal campaigns, and always-on programming.
  • Collaborate with legal and compliance teams to ensure all partnerships adhere to FTC guidelines and platform policies.

Analytics, Measurement & Budget
  • Own the influencer marketing budget, allocating spend efficiently across channels, tiers, and campaign objectives.
  • Define KPIs and build robust reporting frameworks to measure reach, engagement, sentiment, EMV, and attributed revenue.
  • Leverage data and consumer insights to continuously optimize creator selection, content strategy, and campaign performance.
  • Present results, learnings, and strategic recommendations to executive leadership on a regular basis.


Skills, Knowledge and Expertise


  • 10+ years of marketing experience, with at least 5 years focused on influencer or creator marketing at a senior level.
  • Proven track record of building and scaling influencer programs that drive measurable brand and business outcomes.
  • Deep knowledge of the creator economy, social platforms (Instagram, TikTok, YouTube, Pinterest, and emerging channels), and influencer tools/platforms.
  • Exceptional leadership skills with experience managing and developing multi-person marketing teams.
  • Strong commercial acumen with experience managing multi-million dollar budgets and negotiating complex partnership agreements.
  • Data-driven mindset with fluency in performance metrics, attribution modeling, and reporting tools.
  • Outstanding communicator and relationship builder — you can inspire a creator and a CFO in the same afternoon.
  • Experience in a consumer brand, agency, or high-growth startup environment preferred.
What Success Looks Like

In your first 12 months, you will have:
  • Audited the existing influencer program and delivered a clear, prioritized strategic roadmap.
  • Built or restructured a high-performing team capable of executing at scale.
  • Signed a portfolio of meaningful creator partnerships that elevate brand awareness and drive revenue.
  • Established a measurement framework that gives leadership clear visibility into influencer ROI.
  • Become a trusted cross-functional partner and the go-to voice on creator strategy across the business.

Why Join Us

This is a rare opportunity to take full ownership of a high-visibility, high-impact function at a company that is serious about the creator economy. You will have the executive mandate, the budget, and the team to build something exceptional. If you are a bold thinker who combines creative instincts with strategic rigor and a genuine love for culture, we want to hear from you.


Benefits, Culture and Perks


Benefits and Culture
  • Up to 100% Company Paid Healthcare (medical, dental, vision)
  • Kind Body Fertility Benefits
  • 401(k) savings plan with up to 4% match
  • Unlimited PTO
  • Full Access to LinkedIn learning
  • Employee Discounts
Perks (HQ Location)
  • Free weekly catered lunch at HQ – M/T/W/Th
  • Dog-Friendly office on a Thursday and Friday
  • Free Swag Giveaways
  • Annual Holiday Party
  • Annual Summer Party
  • Invitations to pop-ups and other company events
  • Complimentary daily office snacks and beverages