Vice President Growth Marketing

The Role

Fusion Risk Management is seeking a commercially accountable growth marketing executive to serve as Vice President, Growth Marketing. Reporting to the Chief Marketing Officer (CMO), this role owns Growth Marketing's contribution to enterprise pipeline and is responsible for building the programs, operating system, and cross-functional orchestration required to scale it.

This is a builder-and-scaler leadership role spanning two distinct buying motions. In Fusion's established categories, the Vice President will capture and convert existing market demand efficiently through the Market Maker motion. At the same time, this leader will develop larger enterprise opportunities through the Enterprise Builder motion, engaging executive buying groups around broader enterprise resilience challenges before a traditional category evaluation, defined project, or budget has fully formed.

The Vice President will design integrated growth programs around priority markets, target accounts, buying groups, and business outcomes, then orchestrate execution across Marketing, Sales, Alliances, Customer, and Revenue Operations. This leader will directly oversee Enterprise Builder BDR, Market Maker BDR, Digital Advertising, Demand Generation Operations, and Marketing Analytics / Operations / AI Enablement, while influencing adjacent GTM functions through clear program architecture, shared measures, and operating discipline.

Success in this role requires a leader who treats pipeline, revenue, efficiency, and win rate as business outcomes; can scale an operating model that is already showing early traction; and uses market and pipeline evidence to optimize investment, improve repeatability, and change course decisively when warranted.

Responsibilities

Enterprise Pipeline & Growth Strategy

• Own Growth Marketing's pipeline commitment across both existing-demand and enterprise demand-creation motions, translating company growth objectives into target-account, program, investment, and pipeline plans.
• Build predictable enterprise pipeline while maintaining visibility into pipeline quality, progression, conversion, efficiency, expansion pipeline, and shared win-rate improvement - not simply marketing activity or channel metrics.
• Determine how programs, investment, engagement, and execution should differ based on buying maturity, account opportunity, market dynamics, and evidence of customer demand.
• Protect and improve the performance of Fusion's established demand engine while scaling new approaches for developing larger enterprise opportunities and broader enterprise resilience demand.
• Partner closely with Sales and Revenue Operations to translate revenue objectives into pipeline requirements, program priorities, account strategies, and resource tradeoffs.

Integrated Growth Programs & GTM Orchestration

• Translate Fusion's category, industry, solution, and customer-expansion strategies into integrated growth programs built around specific markets, buying groups, target accounts, and business outcomes.
• Define each program's audience, value hypothesis, engagement architecture, content and proof requirements, BDR activation, digital and event roles, partner participation, Sales plays, investment model, and measurement framework.
• Establish programs - rather than individual channels - as the primary unit of growth management, ensuring activities across the buyer journey work as an integrated system.
• Orchestrate execution across Product Marketing, Brand and Content, BDRs, Digital, Events, Sales, Customer, Alliances, and Revenue Operations through clear objectives, decision rights, operating cadence, measures of success, and accountability.
• Create alignment across strong functional leaders through program design, data, influence, and shared business outcomes rather than relying solely on direct reporting authority.
• Develop account-based, multi-threaded enterprise engagement that helps executive buying groups understand the problem, quantify business impact, explore value, and build the case for change.

Growth Operations, Analytics & AI Enablement

• Build and continuously improve the Growth Marketing operating system, including planning, weekly pipeline reviews, program performance reviews, executive reporting, and account-level measurement.
• Establish hypotheses, learning agendas, and leading indicators before programs launch, then use account and pipeline evidence to optimize investment and execution.
• Balance analytical rigor with speed and judgment, recognizing that complex enterprise markets may require decisions before statistically large samples are available.
• Build trusted visibility into program economics, attribution limitations, account progression, conversion, pipeline quality, and shared win-rate performance.
• Use automation and AI to increase research, personalization, content, outreach, analytics, workflow efficiency, and GTM throughput before adding proportional headcount.
• Evaluate and scale AI-enabled growth capabilities where they improve execution quality, efficiency, personalization, or decision-making.

Team Leadership & Organizational Development

• Lead the Growth Marketing organization across Enterprise Builder BDR, Market Maker BDR, Digital Advertising, Demand Generation Operations, and Marketing Analytics / Operations / AI Enablement.
• Develop leaders, clarify accountability, and evolve roles and team structure as Fusion's growth model scales.
• Coach capable teams into a more sophisticated, integrated operating model while maintaining current pipeline delivery and business performance.
• Create a culture of commercial accountability, direct feedback, experimentation, intellectual openness, and continuous improvement.
• Assess organizational capability and resource allocation regularly, ensuring the team structure supports Fusion's growth priorities and operating model.