(USA) Senior Copywriter

Position Summary...

What you'll do...

Role summary:

We’re looking for a strategically minded conceptual thinker who’s tapped into pop culture—what and who’s hot (and what’s cringe). Someone with experience developing seasonal brand campaigns from concept through execution—ideating, writing, editing, and contributing across touchpoints, from concept decks (lots of decks) to online video scripts, paid media, CRM, site assets, and in-store messaging.

As Senior Copywriter (Walmart Brands, Style), you’ll dive deep—mastering our brands and briefs while partnering with creative and marketing teams to shape work that changes perceptions and builds fashion credibility.

Oh, and you’ll need exceptional organizational skills and a proven ability to thrive in a fast-paced, collaborative environment.

About the team:

We’re the Walmart Brands Team, part of the Style Team at Walmart Creative (WC)—Walmart’s in-house creative agency. We create private label fashion campaigns for Walmart-exclusive brands including Scoop (our most fashion-forward line), Free Assembly (modern classics), Scenario (modern, bohemian style), No Boundaries (for Gen Z), Weekend Academy (for tweens), and more.

What you'll do:

• Write compelling, customer-centered copy across brands, channels, and asset types.
• Apply each brand’s positioning, personality, and tone of voice.
• Manage multiple projects, priorities, and deadlines independently.
• Partner with designers, project managers, account managers, marketers, and other cross-functional teams to develop effective creative solutions.
• Turn marketing strategies into concise, on-brief stories and copy that meets the 3 Cs: Conversational, Captivating, and Confident.
• Participate actively in meetings—asking smart questions, explaining creative choices, and aligning with partners.
• Uphold evolving brand voice and copy standards.
• Share relevant industry, retail, and technology knowledge with the team.
• Support team operations by covering projects, representing copy leadership when needed, and helping document processes and tools.

What you'll bring:

• Strong writing, editing, and storytelling skills, with a sharp eye for detail.
• Experience creating customer-centered copy across digital, social, email, site, and/or in-store channels.
• The ability to translate strategy and business goals into clear, compelling creative work.
• Sound judgment, strong research skills, and comfort navigating ambiguity.
• Excellent organization and the ability to manage competing priorities and deadlines.
• A collaborative, solutions-oriented approach to feedback and cross-functional partnership.
• Confidence presenting and defending creative rationale.
• A love of fashion, retail, culture, and emerging technology.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

For information about PTO, see https://one.walmart.com/notices.

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

For information about benefits and eligibility, see One.Walmart.

The annual salary range for this position is $96,000.00 - $186,000.00

Additional compensation includes annual or quarterly performance bonuses.

Additional compensation for certain positions may also include :

• Stock

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor’s degree in Journalism, Creative Writing, Advertising, or related field and 2 years' experience in copywriting OR 4 years' experience in copywriting.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Copywriting for online brand initiatives, Copywriting in an online creative or related digital field, Copywriting in a retail environment, Developing copy concepts in a retail or marketing environment, Working for or with creative agencies

Primary Location...

121 River St, Hoboken, NJ 07030-5989, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.