Strategist, Influencer

About Collectively:

Collectively - part of the Brandtech Group (formerly You & Mr. Jones) - is the global leader in influencer marketing; combining strategy, creative, and technology to deliver the most innovative influencer work. We partner with forward-thinking brands in technology, fashion, retail, gaming, entertainment, consumer goods, and more to build deeply integrated social activation strategies that drive relevance, awareness, and sales. Our work has been recognized by top publications including The Wall Street Journal, Fast Company, Digiday, AdAge, and Business INSIDER, among others. We’ve also earned Effie, Webby, Glossy, IMA Fast Company, and OMMA awards for our programs.

Collectively is known across the industry as the partner who delivers the most creative, strategic, and effective programs, with the most sophisticated analysis and paid social offerings. But most importantly, we’re known to be genuinely committed partners to our clients, many of whom have worked with us for multiple years. We aspire to continue to provide an excellent workplace for our teams while delivering the industry’s most ambitious and thoughtful influencer collaborations. In 2020, we were named by Built In Bay Area as one of the Best Small Companies to work for.

About the Client Partnerships Team

The Client Partnership team leads the creator strategy and client servicing relationship through the lifecycle of an account at Collectively–ensuring our partnership with clients is successful, industry-leading and directly in support of our clients’ creator marketing ambitions.

This team is focused on cultivating and growing successful relationships with account stakeholders in our client community through best-in-class work and services–delivering strategic influencer marketing proposals/RFPs, industry-leading thought partnership and ongoing strategic direction throughout the lifecycle of our agency/client partnership to support brands in becoming more effective, innovative creator-centric marketers.

About the Opportunity

We're looking for a Strategist to join our newly formed Creative & Strategy Development (CSD) function — an inter-team force built to elevate Collectively's most competitive, high-stakes, and strategically ambitious work.

As a core member of CSD, you'll help shape the thinking behind our biggest opportunities: competitive RFPs, big-bet pitches, multi-platform campaigns, and high-visibility client initiatives. You'll bring an understanding of audience behavior, platform culture, and creator ecosystems to build strategic foundations that unlock culturally resonant creative ideas. This role sits within a hybrid Business Development + Client Strategy team, offering a unique vantage point at the intersection of creative thinking, strategic insight, and growth-driving business impact.

CSD partners closely with Creative, Business Development, Client Partnerships, and Analytics to bring clarity, craft, and cultural fluency to every RFP — and as the team grows, this role will help shape what "best-in-class" looks like for our strategy discipline.

What You'll Do

• Support strategy for our biggest swings — Work closely with the Strategic and Creative Development team to craft insight-driven strategies, diving into audience behaviors, cultural moments, platform specialties, and category spaces to uncover where brands can play.
• Transform research into launch pads — Go beyond data collection to find real truths and cultural tensions that become strategic springboards, translating insights into opportunities and narratives that jumpstart the work.
• Connect strategy and creative — Partner hand-in-hand with Creative, participating in ideation sessions and shaping concepts from strategic seed to fully formed campaign idea — both strategic architect and creative catalyst.
• Drive cross-functional partnership — Work with Business Development and Client Partnerships to connect strategy to business outcomes across new opportunities and key client programs, translating strategy into the language each audience needs.
• Stay tapped into trends — Support trend reporting and POV development, contributing to playbooks and materials that keep clients ahead in the creator space.

What You'll Bring

• 2-3 years building strategies at the intersection of social, culture, and influence, ideally in influencer marketing, social/creative agencies, or digital-first brands
• Proven track record building social-first or creator-led strategies that drive results
• Deep platform fluency (TikTok, Instagram, YouTube, and whatever's next)
• Ability to synthesize cultural signals, audience data, and platform trends into actionable strategic territories
• Comfort navigating the controlled chaos of pitch cycles and high-visibility RFPs
• A collaborative spirit, cultural curiosity, and strong, clear writing

Expertise

• Ability to synthesize cultural signals, audience data, and platform trends into actionable strategic territories
• Strong cultural radar—ability to detect meaningful signals amid cultural noise and translate into strategic insights and actionable creative strategies
• Comfort navigating the controlled chaos of pitch cycles and high-visibility RFP processes

Mindset

• Collaborative spirit that thrives when working across Strategy, Creative, BD, and Account teams
• Cultural curiosity that keeps you exploring new corners of the internet and emerging behaviors
• Growth orientation—you're excited to help build something new and shape how we work

Benefits & Team Member Experience

• Medical, Dental & Vision
• Supplemental Insurances (Life Insurance, Commuter Benefits & Pet Insurance) ● 401k Matching
• Monthly Work From Home Stipend
• Remote-First
• WeWork All Access Membership
• Step Up Recognition Program
• Collectively Employee Resource Groups (ERGs)
• Virtual & In-Person Events
• Generous Allotment of Sick Days
• Birthday PTO

Pay

The pay range for this position is $75,000 – $86,000. Collectively takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, qualifications and education, and other business and organizational needs.