Strategist, Content Marketing

What You'll Do

Are you a creative storyteller who is equally energized by process, technology, and delivering exceptional content experiences? The Principal Benefits & Protection business is seeking a Content Marketing Strategist to help drive business growth through strategic content creation, campaign activation, and development of customizable content solutions.

In this role, you'll blend creativity, marketing strategy, and technology to create compelling content that engages audiences. You'll partner across marketing, compliance, product, and business teams to develop integrated campaigns, create audience-focused content, and optimize how content is delivered.

What You'll Do

Content Strategy & Storytelling

• Develop and execute content strategies that support business priorities, product initiatives, and audience engagement goals.
• Create innovative and compelling content across multiple channels, including: brochures, presentations, websites, email, social media, mobile and digital marketing platforms
• Translate complex business, financial, and technical concepts into clear, concise, and engaging marketing content.
• Ensure all content aligns with brand standards, marketing objectives, and audience needs
• Write, edit, proofread, and provide constructive feedback to maintain content quality and consistency.

Campaign Development & Execution

• Partner with marketing colleagues and business stakeholders to plan and execute integrated marketing campaigns across print and digital channels.
• Develop content and campaign tactics designed to generate awareness, engagement, demand, and positive customer experiences.
• Support campaign activation efforts by delivering content that differentiates Principal products, services, and capabilities.
• Balance multiple projects and priorities in a fast-paced environment while meeting deadlines and business objectives.

Marketing Technology & Content Enablement

• Serve as a key resource for the team's content delivery technology, particularly Seismic.
• Build, maintain, and optimize customizable Seismic LiveDocs content that improves user experience and creates efficiencies.
• Collaborate with stakeholders to design scalable, user-friendly content solutions that meet business needs.

Insights, Analytics & Process Excellence

• Utilize audience insights, market research, competitive intelligence, and performance data to inform content recommendations and strategy.
• Analyze content performance and campaign results to identify opportunities, measure effectiveness, and recommend future actions.
• Operate within established marketing, compliance, and business processes while ensuring accuracy and attention to detail.
• Effectively manage project workflows using tools such as Wrike and collaborate with stakeholders across multiple teams.

Who You Are

• Bachelor's degree or equivalent combination of education and experience.
• 4+ years of experience in content marketing, marketing communications, or content strategy.
• Proven ability to develop strategic content and execute integrated marketing campaigns across digital and traditional channels.
• Strong storytelling skills with the ability to simplify complex information for diverse audiences.
• Excellent writing, editing, proofreading, and verbal communication skills.
• Strong problem solving, project management, organizational, and time management skills.
• Ability to manage multiple priorities and thrive in a fast-paced, collaborative environment.
• Demonstrated attention to detail and commitment to quality.
• Strong relationship-building, collaboration, and stakeholder management skills.
• Experience using data and analytics to measure content performance and drive recommendations.
• Proficiency with PowerPoint and other content creation tools.

Preferred Qualifications

• Experience with content delivery platforms such as Seismic LiveDocs.
• Interest in and enthusiasm for marketing technology, content management systems, and digital enablement tools.
• Experience working with marketing content platforms and processes.
• Understanding of Principal products, distribution channels, and customer segments.
• Experience working in regulated environments where compliance and governance processes are critical.

Why Join Us?

At Principal, you'll have the opportunity to shape how we tell our story, support business growth, and elevate the customer experience. You'll work at the intersection of content strategy, marketing technology, analytics, and creative storytelling—helping deliver meaningful content that makes a difference for customers while driving innovation and efficiency across the marketing organization.

Salary Range Information

Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.

Salary Range (Non-Exempt expressed as hourly; Exempt expressed as yearly)

$89300 - $110000 / year

Time Off Program

Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don’t accrue a bank of time off under FTO and there is no set number of days provided.

Pension Eligible

Yes

Location

This role will be located at Principal World Headquarters in Des Moines IA and will benefit from a hybrid work arrangment with 3 days a week in the office in a typical work week.

Work Authorization/Sponsorship

At this time, we're not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please use the following links.

Nonimmigrant Workers and Green Card for Employment-Based Immigrants

Investment Code of Ethics

For Principal Asset Management positions, you’ll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization.

Experience Principal

At Principal, we value connecting on both a personal and professional level. Together, we’re imagining a more purpose-led future for financial services – and that starts with you. Our success depends on the unique experiences, backgrounds, and talents of our employees. And we support our employees the same way we support our customers: with comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being. Check out our careers site to learn more about our purpose, values and benefits.

Principal is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Posting Window

We will accept applications for 3 full days following the Original Posting Date, after which the posting may remain open or be removed based upon applications received. If we choose to post the job again, we will accept additional applications for at least 1 full day following the Most Recently Posted Date. Please submit applications in a timely manner as there is no guarantee the posting will be available beyond the applicable deadline.

Original Posting Date

7/13/2026

Most Recently Posted Date

7/13/2026

Principal uses artificial intelligence tools to assist in reviewing and evaluating job applications, fraud prevention, and candidate matching and comparisons. These AI tools support our human recruiters in the initial review process but do not make final hiring decisions without human involvement. By submitting your application, you acknowledge this use of AI in our recruitment process. Please review our Workforce (U.S.) Privacy Notice for more details on our practices and your data privacy rights.