Stagiaire — Médias sociaux et engagement communautaire | Social Media & Community Engagement Intern

Social Media & Community Engagement Intern

Location: Hybrid - Laval, QC | Type: Internship | Industry: AI, Automotive

About Matador.ai

Are you ready to build the future of automotive communication?

Matador AI is the conversational AI platform behind 1,500+ automotive and powersports dealerships across North America. Our AI engages customers across chat, SMS, voice, and email — answering inventory questions, capturing leads, and booking appointments 24/7. We’re looking for a highly social, internet-native intern to help Matador become part of the conversations happening across social media, online communities, forums, and industry groups.

About the Role

This is not a traditional social media posting role.

Your job will be to find where relevant conversations are happening, understand the culture of each community, and participate in a way that feels natural, useful, and human.

You’ll spend time in places like LinkedIn, Facebook Groups, Reddit, industry forums, community platforms, and other corners of the internet where dealership professionals and automotive leaders exchange ideas.

We’re looking for someone who is clever, resourceful, curious, and extremely comfortable online. You should know how to find conversations before everyone else does, understand how people communicate differently across platforms, and know when to contribute, when to ask a question, and when to stay out of the conversation.

What You’ll Do

• Find relevant Facebook Groups, LinkedIn communities, Reddit discussions, forums, and other online communities where our target audience spends time.
• Actively participate in discussions and build genuine relationships with community members.
• Identify conversations where Matador’s expertise, content, data, or perspective could genuinely add value.
• Respond to questions and discussions in a natural, non-corporate way.
• Monitor trending discussions, recurring questions, pain points, complaints, and industry conversations.
• Find creative opportunities to introduce Matador without making interactions feel like advertising.
• Engage with posts from dealerships, industry leaders, vendors, influencers, and potential customers.
• Research new communities and unconventional channels where our audience may be active.
• Surface interesting conversations and insights to our marketing, sales, product, and content teams.
• Help identify potential content ideas based on what people are actually talking about online.
• Track engagement, conversations, opportunities, and learnings across different platforms.
• Experiment with different approaches to understand what generates meaningful conversations and engagement.

Who We’re Looking For

You are someone who:

• Is naturally sociable and enjoys talking to people online.
• Understands how social media platforms actually work — not just how to publish posts on them.
• Is comfortable navigating Reddit, Facebook Groups, LinkedIn, forums, Discord-style communities, and emerging platforms.
• Understands that every online community has its own culture, language, rules, and etiquette.
• Is clever enough to participate in a conversation without sounding like a salesperson.
• Is highly resourceful and good at finding information that isn’t immediately obvious.
• Has strong written communication skills and can adapt your tone depending on who you’re speaking with.
• Knows how to research people, companies, topics, and conversations quickly.
• Has strong internet instincts and knows how to recognize interesting conversations and opportunities.
• Is curious and willing to learn about automotive dealerships, artificial intelligence, sales, marketing, and technology.
• Can work independently without needing a detailed playbook for every situation.
• Isn’t afraid to experiment, test new ideas, and figure things out.

You’d Be Especially Good at This Role If…

You’ve ever found yourself:

• Going down Reddit rabbit holes because you wanted to understand a topic.
• Joining niche Facebook Groups or online communities around your interests.
• Reading comments because they’re sometimes more interesting than the original post.
• Figuring out how a community thinks before participating in it.
• Finding information online that other people couldn’t find.
• Knowing exactly how to phrase something so it gets a response.
• Recognizing when a brand is trying too hard to sound human.
• Thinking, “I could have written a much better response than that.”

What Success Looks Like

Success in this role isn’t measured by how many comments you post. It’s about becoming good at finding the right conversations and participating in them effectively.

Over time, you should help Matador:

• Become more visible in relevant online communities.
• Build relationships with dealership professionals and industry leaders.
• Discover customer questions and pain points earlier.
• Generate conversations and opportunities organically.
• Identify new content and marketing opportunities.
• Develop a stronger understanding of how the automotive industry talks online.

What You’ll Learn

You’ll work closely with Matador’s marketing team and gain hands-on experience in:

• Community building
• Social media strategy
• Organic growth
• Brand positioning
• Social listening
• Content marketing
• B2B marketing
• Automotive technology
• AI and SaaS
• Customer research
• Growth experimentation

The Kind of Person We Want

We’re less interested in someone who has taken a social media course and more interested in someone who understands the internet.

We want someone who is curious, quick, socially intelligent, and resourceful. Someone who can be given a goal and figure out ten different ways to get there. Someone who knows that the best community engagement doesn’t look like marketing at all.

Why Join Matador AI?

At Matador AI, we’re not just building a product — we’re building a movement in how dealerships connect with their customers.

Here’s why you’ll love working with us:

• Real ownership: your work directly shapes how Matador shows up in the communities where our industry spends its time.
• Innovative projects: state-of-the-art conversational AI running in production at scale across thousands of rooftops.
• Agile team: a fast-paced, collaborative environment where your ideas matter.
• Growth opportunities: hands-on mentorship from our marketing team and real experience you can build a career on.

Remuneration: $21.00–$22.00/hr

Flexible schedule: 20 hours per week