Sr. Specialist, Digital Marketing

Your role at Samsonite:

Samsonite is seeking a dynamic, data-driven Sr. Digital Marketing Specialist with a strong focus on paid social to drive customer acquisition and revenue growth. Reporting to the Sr. Manager of Acquisition, this role will play a key part in planning, launching, and optimizing campaigns with a primary emphasis on Meta, TikTok and other paid social platforms. You’ll own the end-to-end execution of social campaigns, from creative ideation and testing to performance analysis and optimization, while supporting broader digital efforts across paid search and additional channels. Working cross-functionally with internal teams and agency partners, you’ll help translate insights into action, ensuring consistent messaging and uncovering new, innovative ways to scale performance and grow our brands.

This is a hybrid role, we work on site 4 days and remotely 1 day, weekly.

• Plan, execute, optimize, and report on a range of digital marketing campaigns, including paid social, paid search, and other performance media
• Own Meta advertising initiatives: brainstorm, develop, test, and monitor ads, share meaningful insights, and provide actionable insights for continuous improvement.
• Pull and analyze digital marketing data and performance metrics to identify trends, optimize ROI, and prepare detailed reports for leadership.
• Collaborate with cross-functional teams and agency partners on day-to-day activities to ensure consistency of messaging and voice across all media channels.
• Stay current on new developments and emerging technologies in the digital environment; utilize learnings to work with D2C marketing team to develop new marketing initiatives.
• Develop knowledge of competitors, industry trends, and best practices to make recommendations for continuous improvement.
• Contribute to weekly marketing initiatives and project meetings.

Who we are:

Samsonite is the worldwide leader in superior travel bags, luggage, and accessories combining notable style with the latest design technology and the utmost attention to quality and durability. For more than 100 years, Samsonite has leveraged its rich heritage to create unparalleled products that fulfill the travel lifestyle needs of conscious movers everywhere. With a portfolio of brands including Samsonite, Tumi, American Tourister, High Sierra, Gregory, Hartmann, and Lipault Paris, our products are sold in over 100 countries in North America, Asia, Europe and Latin America through our company-operated retail store, websites and a variety of retail partners.

Why you'll love working here:

• Our employees matter. As a people-focused business, we work hard to provide meaningful rewards and development opportunities for our employees, recognizing performance, and creating a supportive working environment for them, wherever they are based.
• Vibrant culture. We are committed to a diverse and rich culture, welcoming people from all walks of life. Our long-standing commitment to culture and inclusion empowers us to bring our authentic selves and unique differences to work every day.
• Socially responsible. We want to minimize our products' impact on the environment and help create positive journeys worldwide. We do this by creating the best products using the most sustainable and innovative materials, methods, and models.

What we value:

At Samsonite, we do more than create the bags that move with our consumer, we inspire and celebrate the moments that move them. We believe we have a responsibility to the world in how we operate, the products we sell, the communities where we live and work, and how we treat the people we employ. We're as diverse as travel itself, and like travel, your journey with Samsonite presents the opportunity to be a part of something bigger and explore your passions. This is why we offer various paths for professionals and celebrate the knowledge and skills they bring to our team. We are committed to a respectful workplace that allows our team members to bring their best selves to the workplace daily.

Samsonite is an equal opportunity employer and is committed to promoting and maintaining a work environment in which all applicants, associates, customers, and other individuals are treated with dignity and respect free from unlawful harassment, discrimination, or retaliation.