Sr. Social Media Content Specialist

Overview

Otter Products is hiring for a Sr. Social Media Content Specialist to join our Marketing team in Fort Collins, CO. This role can work a hybrid schedule.

As the Sr. Social Media Content Specialist, you will be critical in driving essential company objectives through pitching and creating engaging social media content. You will be responsible for content creation and execution across social media platforms for OtterBox and other business units under the Otter Products umbrella. This role provides the opportunity for you to attend and capture engaging footage while working with influencers, brand ambassadors and in-house and external creative teams to produce social-first content aligned to brand image, strategy and objectives.

This role requires expert-level knowledge across key social platforms, including (but not limited to) Meta, TikTok, Pinterest, YouTube and LinkedIn, and the ability to capture and edit content optimized for social media marketing.

About Otter Products

At Otter Products, we protect what’s important. From our founder’s garage in 1998 to the global technology leader we are today, Otter Products continues to drive growth through innovation and sense of purpose. Through our industry-leading brands – OtterBox and OtterCares – we provide our partners and customers the number one selling and most trusted products in our categories. Our commitment to excellence and our philanthropic spirit is the foundation on which we foster our partner relationships, allowing us to grow and to give - together. By way of our charitable arm, the OtterCares Foundation, we support our communities and invest in the future through education that inspires kids to change the world. Our founder’s core values are still at the heart of everything we do. We measure our success not just by business results, but by our ability to give back to our communities and strengthen opportunities for all. To learn more, visit https://www.otterbox.com/pages/careers

Responsibilities

• Create new and optimize existing content to assist in the building of the social media calendar in alignment with overall brand calendars and objectives.
• Shoot and edit day-to-day content in the form of (but not limited to) photos, graphics, Stories, videos, and GIFs primarily for our social media channels based on brand objectives and current social media trends.
• Consistently ideate and pitch fresh new creative concepts for (but not limited to) Meta, TikTok, Pinterest, YouTube, LinkedIn, etc.
• Collaborate with the Social and Creative teams to understand deliverable expectations, communicate needs, provide updates on timelines and problem-solve any issues that arise.
• Assist in the planning and implementation of everyday and long-term social media strategy and campaigns.
• Produce social content to be utilized on social platforms, social commerce, eCommerce and in paid media based on brand objectives and current social media trends.
• Attend internal and external events for Social Media team, including support in concepting, building shot lists, capturing footage and creating final content.
• Monitor recent social media topics and trends to evaluate, incorporate and leverage as applicable to brand objectives.
• Monitor KPIs such as engagement, VCR and reach to evaluate success of social creative campaigns.
• Maintain social content libraries and social media tools to stay current with evolving platforms.
• Work closely with Sr. Manager, Social Media on management, briefing and approval of influencer and brand ambassador content.
• Assist with influencer marketing efforts including, but not limited to, designing influencer mailer boxes and cards and packaging and distributing seeding kits as needed
• Build and nurture strong relationships with in-house and external Creative teams.
• Light copywriting as needed.
• Support and maintain a positive safety culture by following all safety policies and procedures and actively contributing to a safe working environment.
• Other duties as assigned

Qualifications

• Bachelor’s degree in marketing or equivalent is required. Experience in lieu of degree may be considered.
• Minimum of five years of professional-level social media marketing experience, with a focus on content creation (graphic design & video) for key social media platforms (Meta, TikTok, Pinterest, YouTube, LinkedIn etc.) is required.
• Strong design and social portfolio that demonstrates social media design experience. Online portfolio required with candidate submission.
• Experience with Adobe Creative Suite Required.
• Travel up to 25% required.

EEO

Otter Products, LLC is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, marital status, pregnancy, sex, sexual orientation, gender, gender identity or expression, national origin, disability, veteran status, or any other characteristic or status protected by law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act and in accordance with all other applicable federal, state and local laws.

For US Based Roles Only - Base Compensation Range Minimum

USD $92,000.00/Yr.

For US Based Roles Only - Base Compensation Range Maximum

USD $108,000.00/Yr.

Additional Total Rewards

Otter Products offers a robust benefits package to eligible employees including medical, dental, vision, basic life, voluntary life, long-term and short-term disability, employee assistance program, flexible spending accounts, health savings account, and 401(k) retirement plan. Additionally, for eligible employees, we offer accrued paid time off based on seniority, volunteer time off, parental leave, bereavement leave, company holidays, and years of service awards. Check out www.otterbox.com/pages/careers for more info., Variable Incentive Program - This position is eligible for the Profit Sharing Program.