Sr. Digital Marketing Specialist

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Purpose of Job:

The Sr. Digital Marketing Specialist will support the strategy, execution, and analysis of all digital properties, with an additional focus on our All Battery Center (ABC) locations. This role will support the digital needs for select internal business units and franchise locations to drive organic growth and business goals.

Job Components:

• Coordinate the digital, hyper-local organic growth strategy for our ~170 All Battery Center stores.
• Support the overall enterprise organic growth strategy for IB.com, Costco, and other sites, including content authoring in Sitecore CMS.
• Identify marketplace trends and best practices to optimize online marketing performance.
• Partner with our internal creative agency, GreenTop, to build the content strategy and business goals for the GreenLight Blog.
• Manage the enterprise and ABC product and location listings on IB.com and local listing sites (Google, Apple, Yelp, etc.).
• Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.
• Proactively collaborate cross-functionally and manage relationships with digital agencies and vendors.
• Utilize User Interface/User Experience (UI/UX), Search Engine Optimization (SEO), and emerging technologies to enhance our online presence and increase traffic to our websites.
• Manage franchisee communication and maintain relationships with franchisees by proactively sharing the digital strategy (calls, emails, webinars, newsletters, etc.).
• Partner closely with the other ABC-focused Team Members to drive the business goals for our franchisees.
• Support the enterprise’s digital strategy execution and ensure alignment between business units.

Qualifications:

• Bachelor’s Degree from an accredited college or university required.
• 3+ years of experience in digital marketing, content authoring, and SEO strategy with a focus on hyper-local and product organic growth.
• Strong analytical skills and critical thinking skills with the ability to translate complex data, financials, consumer, and marketplace insights into actionable recommendations.
• Both self-motivated and able to partner and collaborate across teams, functions, business units, and agencies.
• Experience managing and executing multiple projects with excellence within time-sensitive deadlines under moderate supervision.
• Agile team experience preferred.
• Strong project management skills and comfort in dealing with ambiguity.
• Up to date with the latest trends and best practices in online marketing and measurement.
• Solid knowledge of Content Management Systems (CMS) and web analytics tools (e.g., Google Analytics). Experience with Sitecore CMS is a plus.
• Excellent written and verbal communication and presentation skills.
• Proficient in Microsoft Office (Excel, PowerPoint, Word, Outlook); PowerBI is a plus.
• Experience with franchise systems is a plus.

Scope Data:

• Interact professionally with customers, agencies, vendors, franchisees, and cross-functional Team Members.
• Utilize resources to efficiently support digital marketing initiatives to optimize performance across all business units and ~170 franchise locations.
• Exemplify Interstate’s Purpose and Values.

Work Environment:

• Ability to use a computer for prolonged periods of time.
• Ability to sustain posture in a seated position for prolonged periods of time.
• Regularly required to use hands to grasp or handle and talk and hear.
• Specific vision abilities include close vision, depth perception, and the ability to adjust focus.

Note: We do not accept resumes from headhunters, placement agencies, or other suppliers that have not signed a formal agreement with us.

Interstate Batteries provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sex, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Interstate Batteries complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Interstate Batteries expressly prohibits unlawful discrimination on the basis of age, race, color, religion, creed, sex, gender (including pregnancy, childbirth, breastfeeding or related medical conditions), sexual orientation, medical condition, genetic information, national origin, ancestry, disability (mental and physical), marital status, military status, veteran status, citizenship or any other characteristic protected under applicable local, state or federal law.