Sr. Analyst, Social Media Content, Firehouse Subs, US&C

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Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.

RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

Job Overview:

Our Social Media Sr. Analyst is responsible for creating social content for Firehouse Subs in lock step with our creative agency managing all activities across owned social channels. This role ensures that social content is culturally relevant, aligned with brand priorities, and optimized for platform performance to drive engagement, brand love, and conversation.

Working closely with internal marketing teams and agency partners, this role manages the editorial calendar, content development, community engagement strategy, and performance monitoring reporting into the Social Media Sr. Manager.

RBI follows a 5 day, in-office work schedule to support collaboration. Candidates should be comfortable working onsite 5 days per week

Key Responsibilities:

Social Media Planning

• Lead the development and execution of always-on organic social content across owned platforms.
• Translate broader brand campaigns into platform-native social strategies and content plans.
• Collaborate with our creative agency to develop the social strategy and align on creative concepts

Content Development

• Manage the organic social editorial calendar to ensure consistent and strategic content distribution.
• Lead planning, briefing, and development of social content in partnership with agency teams.
• Ensure content is tailored to platform best practices and audience behaviors.
• Coordinate with internal teams to align social content with campaign launches, promotions, and brand initiatives.

Content Production & Asset Management

• Oversee the production and delivery of social content including static, video, short-form, and platform-native formats.
• Ensure all assets meet brand guidelines, platform specifications, and performance objectives.

Community Management & Cultural Relevance

• Oversee the community management strategy and execution in partnership with the social agency.
• Ensure engagement reflects Firehouse Sub's brand voice, tone, and cultural relevance.
• Monitor cultural trends, viral moments, and emerging conversations.
• Identify opportunities for reactive social content and support rapid execution with agency and internal teams.

Cross-Functional Collaboration

• Partner with Brand Marketing, Advertising, PR, and Media teams to support integrated campaign execution.
• Collaborate with agency partners to ensure social strategies support broader marketing initiatives.
• Align organic social content with paid amplification opportunities when appropriate.

Performance Monitoring & Optimization

• Monitor performance of organic social content and engagement across platforms.
• Track key social KPIs including reach, engagement, conversation volume, and content performance.
• Use performance insights to optimize content strategy and inform future planning.
• Support reporting and insights development for internal stakeholders.

Qualifications:

• 2+ years of experience in social media, digital content, or social strategy
• Experience managing organic social content for a brand or agency
• Strong understanding of major social platforms and evolving trends
• Experience working with social media management, publishing, and listening tools
• Ability to manage multiple priorities in a fast-paced, culturally driven marketing environment
• Experience managing or mentoring team members
• Experience working on consumer brands, QSR, retail, or entertainment brands

#Firehouse

Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.