Sr. Affiliate Manager (iGaming) - US & Canada

Location: Toronto, Ontario (In-Office) (King & Spadina)

Work Schedule: Monday – Friday

Salary Range: $120,000 - $145,000

AI Disclosure: We do not use artificial intelligence to screen, assess, or select applicants for this position.

Vacancy Status: This posting is for an existing vacancy at our Toronto office.

BrightIT is a high-velocity tech hub focused on delivering world-class digital solutions for the iGaming sector. We bridge the gap between creative startup culture and industrial-scale execution.

Mission: Empowering brands through bold, responsible technology.

Vision: Creating a home for the brightest minds in tech to redefine the gaming landscape.

Position Overview

The Affiliate Manager is a key commercial contributor within our North American growth team. This role focuses on building, scaling, and optimizing affiliate programs for our gambling brands across the United States and Canada. The ideal candidate combines deep iGaming expertise with a data-driven, relationship-focused mindset—someone who can own performance targets, cultivate high-value partnerships, and drive sustainable revenue growth in regulated markets.

This position is ideal for an experienced affiliate marketer ready to take full ownership of Tier‑1 markets, working in a fast-paced, hands-on environment with significant impact on acquisition, revenue, and brand expansion.

Responsibilities

• Develop and execute the affiliate marketing strategy for US and Canadian regulated markets.
• Own and deliver against KPIs including FTDs, revenue, ROI, and LTV targets.
• Identify and prioritize growth opportunities based on market trends and competitor activity.
• Support launches in newly regulated states and provinces through affiliate channels.

Identify, onboard, and grow high-value affiliates (SEO, media buyers, PPC, influencers, content publishers).

• Negotiate and structure commercial agreements (CPA, RevShare, Hybrid) with new and existing partners.
• Build and maintain long-term, high-performing relationships with top-tier affiliates.
• Continuously optimize deal structures and partner mix based on performance data.
• Monitor traffic quality, conversion rates, retention, and player value to ensure profitability.

Work with affiliate tracking platforms (e.g., Affilka, Income Access, Everflow or similar) to manage campaigns and reporting.

• Detect, investigate, and prevent fraudulent or non-compliant traffic.
• Prepare regular forecasts and performance reports for leadership and key stakeholders.
• Ensure affiliate activities comply with US state and Canadian provincial regulations and internal policies.
• Collaborate closely with Legal and Compliance teams to maintain responsible gambling and brand-safe messaging.
• Work cross-functionally with Product, CRM, Marketing, and BI teams to align acquisition initiatives with broader business goals.

Requirements

• 4–6+ years of experience in affiliate marketing within iGaming, gambling, or sports betting.
• Proven experience working with US and/or Canadian regulated markets.
• Strong understanding of CPA, RevShare, and Hybrid commercial models.
• Experience managing high-volume, revenue-driving affiliate portfolios.
• Strong analytical mindset with the ability to work with performance metrics and unit economics.
• Fluent English with professional negotiation and relationship-management skills.
• Highly organized, autonomous, and comfortable owning a broad performance remit.

Preferred Experience

• An established network of Tier‑1 gambling affiliates in North America.
• Experience launching brands in newly regulated US states or Canadian provinces.
• Previous experience mentoring or leading junior affiliate managers or coordinators.
• Background working in a fast-growing or international technology or iGaming environment.

What We Offer

• Competitive salary and comprehensive benefits package
• Generous vacation policy.
• A dynamic and collaborative international work environment.
• Catered lunches
• Birthdays, milestones and employee anniversaries celebrations.
• Opportunities for professional development and growth.

Be the ultimate guardian of our community: Lead the charge in player safety by architecting world-class responsible gaming protocols and pioneering next-gen tools that set the gold standard for player protection.

We view responsible gambling not just as a regulatory requirement, but as a core ethical responsibility and a pillar of our sustainable business model, ensuring we lead the industry in player protection and social integrity. At the heart of our platform is a sophisticated responsible gambling framework designed to protect our community. We take pride in being a socially conscious operator that leverages technology to ensure gaming remains safe, transparent, and sustainable for everyone.