Social Strategist (Reporting & Insights)

Reporting to the Social Media Lead, the Social Strategist, Reporting & Insights owns all social reporting across the department and co-drives social strategy for each client account. You will be the source of truth for how our social programmes perform, turning platform, listening, and campaign data into clear recommendations that shape what we do next.

On each account, you will partner with the Social Media Lead and account social managers to set strategy, define KPIs, and adjust plans based on results. You will build and run the reporting systems behind every weekly, monthly, and campaign report, and present insights to clients and internal stakeholders with confidence.

Candidates for this role must be located in the United States.

Salary: Up to $70,000 depending on experience

Social Strategy (co-driven per account)

• Co-develop social media strategies for each client account with the Social Media Lead and account social managers, grounding every recommendation in data.
• Define KPIs, benchmarks, and success measures at the start of each account, campaign, and reporting period.
• Turn performance data, social listening, and competitor activity into strategic recommendations for content, channels, formats, and timing.
• Contribute to campaign planning for launches, events, and always-on activity, setting measurement frameworks before campaigns go live.
• Review strategy against results at agreed intervals and recommend course corrections.
• Monitor platform updates, algorithm changes, and emerging formats, assessing their impact on account strategy.
• Support new business pitches and proposals with audience insight, competitor benchmarks, and measurement plans.

Reporting and Insights (owned)

• Own all social reporting across the department, including weekly, monthly, quarterly, and campaign wrap reports for every client account.
• Build, maintain, and improve reporting templates, dashboards, and automated reporting workflows to keep reporting accurate, consistent, and efficient.
• Use platform-native analytics and third-party tools (e.g. Sprout Social) to track reach, engagement, follower growth, sentiment, share of voice, and response times.
• Run social listening, sentiment analysis, and competitor benchmarking, translating findings into clear, actionable insights.
• Write clear commentary on results, explaining what happened, why it happened, and what to do next.
• Present performance reports and insights to clients and internal stakeholders, adapting depth and tone to each audience.
• Maintain data quality and consistent metric definitions across all accounts.
• Compile and maintain a library of social learnings and benchmarks in digestible formats for internal teams.

Collaboration

• Work closely with Account Management, Paid Media, Influencer, Creative, PR, and Events teams to align measurement across integrated campaigns.
• Partner with Paid Media to report on the combined impact of paid and organic social.
• Keep Account Managers informed of performance trends, risks, and opportunities on their accounts.
• Contribute to team processes, documentation, and best practice guidelines to raise standards across the department.
• Attend relevant training and development courses to build your knowledge and professional skills.
• Undertake other duties of a similar level and responsibility as required.

Essential

• In depth experience in social media strategy, analytics, or reporting, ideally for B2C gaming or tech brands, or equivalent experience.
• Demonstrable experience in client reporting experience, delivering actionable insights.
• Advanced experience with social management and analytics tools such as Sprout Social or Sprinklr.
• Strong understanding of major social platforms and their native analytics: Instagram, X (Twitter), Facebook, YouTube, LinkedIn, TikTok, Discord, Reddit, and Twitch.
• Strong analytical mindset: you enjoy interrogating data and turning it into clear, actionable insights.
• Advanced spreadsheet skills (Excel or Google Sheets) and confidence building data-led presentations.
• Confident presenter, comfortable leading client meetings and presenting performance data.
• Excellent written and verbal English, able to explain complex data simply.
• Highly organised, with the ability to manage reporting deadlines across multiple accounts at once.
• A collaborative team player who can also work independently and take initiative.

Desirable

• Experience with social listening and sentiment analysis.
• Experience with data visualization or BI tools (e.g. Looker Studio, Power BI, Tableau).
• Experience automating reporting workflows, including with AI tools or scripting.
• Knowledge of paid social and its relationship to organic strategy.
• Genuine passion for gaming, esports, and/or PC hardware: you understand the culture and speak the language.
• Familiarity with project management tools such as Monday.com, Asana, or Notion.
• Experience with digital communication tools like Slack and Teams.

First 3 months: Understands Heaven's reporting systems, tools, and processes. Has taken ownership of reporting on every active account, with all reports delivered on schedule. Has built effective working relationships with the Social team, Account Management, and key partner teams.

First 6 months: Has agreed KPIs and measurement frameworks in place for every account.

Is co-leading strategy reviews with the Social Media Lead and contributing data-led recommendations that are adopted by clients. Has delivered at least 1 measurable improvement to reporting speed, consistency, or quality.

First 12 months: Manages reporting and insight workload independently and delivers objectives consistently. Has made measurable contributions to account performance and department goals. Is recognised by colleagues and clients as a trusted subject matter expert in social performance and insight.