Social Media & Video Content Specialist

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do.

At Sun Life, we're driven by our Purpose: helping our Clients achieve lifetime financial security and live healthier lives. Our values shape how we work: caring, authentic, bold, inspiring, and impactful.

When you join Sun Life, you'll work with passionate colleagues and empowering leaders who support your growth and celebrate your contributions, so you can make a meaningful difference in our Clients' lives.

Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

Sun Life is seeking a creative, hands on Social Media & Video Content Specialist to contribute to the evolution of how our brand shows up, gets discovered, and engages with millions of Canadians across digital channels. This is a highly impactful specialist role for a marketing professional who thrives at the intersection of creative storytelling, social media, and content creation.

Reporting to the Manager, Content Deliver & Social Media, you will execute enterprise-wide social strategies that strengthen Sun Life's position as a trusted, discoverable partner for Clients searching for financial guidance. You will work cross-functionally with Creative Studio, Brand, Communications, and Marketing teams across Canada (EN/FR) to transform social video content into measurable business results while influencing stakeholders through data-driven insights that shape campaign strategy and content direction.

What you'll do:

• Execute Sun Life's organic video content strategy across Instagram, TikTok, YouTube, LinkedIn, and Facebook to drive brand awareness, follower growth, audience engagement, and Client acquisition
• Analyze video performance, community engagement patterns, and platform trends to produce reports and insights that directly inform marketing campaigns and content strategy. Translate data into actionable insights that influence stakeholders and demonstrate ROI on social campaigns
• Structure social video content for maximum visibility across modern search algorithms (Google, TikTok Search, YouTube Discovery) and AI search tools. Optimize video metadata, captions, descriptions, and hashtags to transform social content into searchable owned media assets that drive organic acquisition
• Collaborate with Sun Life's Creative Studio to conceptualize and brief engaging video projects, supporting production as a creative partner who understands platform-specific requirements and cultural trends
• Stay ahead of platform trends and algorithm shifts, translating cultural moments into brand-appropriate video opportunities with speed and relevance
• Deliver bilingual video execution with French-language expertise for Quebec market campaigns, ensuring cultural authenticity and market relevance
• Schedule posts and respond to comments, DMs, and mentions with empathy and brand voice consistency. Surface real-time Client insights to inform content planning
• Coordinate rapid response with Brand, Communications, and Customer Care teams when needed. Monitor sentiment and flag reputation risks before they escalate
• Leverage AI tools to build automated reporting, improve efficiency, and enhance production capabilities

What you bring:

• 3+ years creating social-first video content (financial services or regulated industry experience preferred)
• Deep platform fluency: Expert knowledge of TikTok, Instagram Reels, YouTube Shorts, and LinkedIn video best practices
• Bilingual (EN/FR): Strong video scripting abilities and Quebec market cultural expertise. Bilingualism (French, English, both oral and written) is required for the frequent interactions with English and French-speaking colleagues or internal partners across Canada and worldwide
• Analytics proficiency: Sprinklr, Excel, Meta Business Suite, and TikTok Analytics with proven ability to synthesize data into narratives
• Community management experience: Demonstrated success managing brand social communities at scale across multiple platforms
• AI fluency: Proficient in AI tools and enthusiastic about leveraging them to work smarter, faster, with a mindset for continuous learning and sharing best practices
• Trend-forward executor: Hands-on specialist comfortable writing video scripts, doing light design work, and jumping in where needed to deliver results
• Growth mindset: Excited by emerging platforms and willing to experiment (Reddit, Threads, new social channels)

Nice to haves:

• Content creation experience (shooting/editing video)
• Fluency in emerging platform communities (Reddit, Discord, niche financial forums)
• Experience in financial services, fintech, or heavily regulated industries
• Track record of measurable business impact from social campaigns (engagement lifts, conversion metrics, discoverability improvements)
• Proficiency in Adobe Express, Adobe Analytics, Google Analytics, and Wrike
• Experience optimizing content for AI search tools and demonstrating SEO/discoverability wins

What's in it for you?

• The opportunity to move along a variety of career paths with amazing networking potential
• Flexible Benefits from the day you join to meet the needs of you and your family
• We’re committed to creating an inclusive and respectful environment. Our goal is to make sure all our employees have the chance to live up to their full potential
• We’re honoured to be recognized as a 2025 Best Workplaces in Ontario by Great Place to Work® Canada
• We are thrilled to be recognized by Excellence Canada with their top-level certification, the Canada Order of Excellence for Mental Health at Work®, for prioritizing employee well-being, fostering a positive work culture, and achieving excellence in mental health

*LI-MS

The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our Clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.

Persons with disabilities who need accommodation in the application process, or those needing job postings in an alternative format, may e-mail a request to [email protected].

We are proud to be a hybrid organization that offers our employees the choice and flexibility to work from both the office and virtually based on the needs of the business, our Clients and you.

We may use artificial intelligence to support candidate sourcing, screening, interview scheduling.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

Salary Range:

58,000/58 000 - 93,000/93 000

Job Category:

Marketing

Posting End Date:

05/09/2026