Social Media Strategist

About the Role

We are looking for a creative and growth-focused Social Media Strategist to build and grow social media presence across platforms, especially X (Twitter) and LinkedIn.

The ideal candidate understands social media algorithms, content trends, audience behaviour, and organic growth strategies. You should be able to turn ideas into engaging content and consistently grow an audience.

Key Responsibilities

• Develop and execute social media growth strategies.
• Manage and grow X (Twitter) and LinkedIn accounts.
• Plan and publish daily content.
• Write engaging posts, threads, articles, and thought leadership content.
• Research trending topics, viral content, and industry conversations.
• Build and engage relevant online communities.
• Develop content calendars and distribution strategies.
• Increase followers, impressions, engagement, and reach organically.
• Analyse performance and continuously improve content strategies.
• Experiment with new content formats and growth techniques.
• Monitor competitors and identify growth opportunities.

Requirements

• Proven understanding of X and LinkedIn.
• Strong writing, communication, and storytelling skills.
• Knowledge of social media algorithms and organic growth.
• Ability to identify trends and create engaging content.
• Understanding of personal branding and audience building.
• Creative thinking and strong research skills.
• Ability to work independently and manage multiple accounts.
• Experience growing social media accounts is preferred.

Performance Metrics

• Follower growth.
• Monthly impressions and reach.
• Engagement rate.
• Profile visits and audience growth.
• Content consistency and quality.
• Organic traffic and conversions.

Preferred Skills

• Canva and basic graphic design.
• Social media analytics tools.
• AI-powered content creation tools.
• Personal branding and creator growth.
• Experience managing multiple social media accounts.