Social Media Strategist

Rocket Air is seeking a creative, organized, and strategic Social Media Strategist to manage and grow the company’s social media presence across five departments. This role is responsible for content creation, platform management, performance tracking, and brand consistency. A key priority will be launching and building the social media presence for Rocket Air Charter from the ground up, including strategy, content planning, and audience growth. This position combines creative storytelling with data-driven strategy and requires strong project management across multiple brands and audiences.

5 Main Roles and Responsibilities

• Develop and Execute Social Media Strategy
• Create and Manage Content
• Manage Community Engagement
• Analyze Performance and Report Results
• Identify Trends and Optimize Performance

Duties and Responsibilities

• Social Media Strategy & Management

●Develop and manage monthly content calendars for all five departments.

● Ensure brand consistency in voice, visuals, and messaging across platforms.

● Schedule and publish content across Instagram, Facebook, LinkedIn, TikTok, and other relevant platforms.

● Monitor comments, messages, and engagement; respond or route inquiries as needed.

● Identify growth opportunities, trends, and platform best practices.

• Content Creation

● Plan, shoot, and edit photo and video content (short-form video, reels, stories, etc.).

● Create graphics, captions, and visual assets aligned with brand guidelines.

● Coordinate on-site content days with staff, students, customers, and leadership.

● Capture behind-the-scenes, testimonials, events, and operational content.

• Multi-Department Coordination

● Work with department leaders to identify content needs, promotions, and key initiatives.

● Balance content priorities across all departments.

● Maintain a centralized content request and approval workflow.

• Rocket Air Charter Launch (Priority Initiative)

● Develop a full social media strategy for Rocket Air Charter.

● Define target audience, messaging pillars, and visual style.

● Launch new social media accounts and establish posting cadence.

● Create foundational content (brand introduction, services, experience-focused content).

● Build an initial audience and engagement strategy.

• Analytics & Reporting

● Track key metrics (growth, engagement, reach, conversions).

● Provide monthly performance reports and insights.

● Adjust strategy based on data and platform trends.

• Campaigns & Special Projects

● Support marketing campaigns, events, and promotions.

● Assist with rebranding rollouts or major announcements.

● Collaborate with marketing, admissions, and leadership on strategic initiatives.

Qualifications

• 1+ year of social media management and content creation experience required.
• Strong photography and videography skills (including mobile content creation) required.
• Experience editing short-form video (CapCut, Adobe Premiere, etc.).
• Familiarity with scheduling and analytics tools.
• Strong writing and storytelling skills.
• Highly organized and able to manage multiple brands/projects.
• Experience in aviation, travel, luxury services, or retail (preferred but not required).

Physical Requirements

• Ability to sit at a computer for extended periods of time.
• Ability to use computers, smartphones, cameras, and other standard office and content-creation equipment.
• Ability to frequently communicate verbally and in writing and effectively review digital content, including photographs, video, graphics, and audio.
• Ability to occasionally stand, walk, bend, reach, and move throughout company facilities and event environments while gathering content.
• Ability to work in a variety of environments, including office, outdoor, event, and operational settings, as required to create and capture content.
• Ability to travel to company locations, events, and other sites as necessary to perform job duties.
• Ability to occasionally lift and carry equipment or materials weighing up to 25 pounds.

Benefits: Medical, Dental, Vision; 401(k) Savings; Paid Time Off

Salary commensurate with experience