Social Media Specialist - Strategic Communication & Branding

Minimum Qualifications:

Bachelor's or equivalent in Communications, Journalism, Marketing, or a related field. One (1) year of experience in public relations or a related field.

Job Summary:

Responsible for supporting, coordinating, and nurturing the institution’s social media presence, co-developing and executing a social media strategy, deploying Marketing and Communications’ social media initiatives, and providing reporting and analysis of social media data. This position reports to the Director of Digital Communications.

Job Duties:

• Co-develop and oversee a dynamic and forward-looking social media strategy to maximize the institution’s online visibility and presence, acting as an advocate for social media integration by working with different stakeholders across the organization.
• Help guide/manage Marketing and Communications’ social media development and placement of content and marketing (including “paid social” placements/program) to advance institutional goals of building consumer and patient engagement and affinity.
• Identify, seek and/or produce engaging and timely content; share it effectively and efficiently.
• Be able to capture and edit video, be skilled with Adobe Creative Suite software and have excellent news sense and storytelling skills.
• Assist with integration/enhancement of a reputation management/monitoring program.
• Monitor UTMB’s primary social media accounts and comment/respond/serve as the institution’s “voice.”
• Help provide institutional oversight of UTMB’s overall social presence, aligned with existing university guidelines and requirements for social media development. Would include providing guidance and user education, outreach and support, coordinated with key partners including departments/clinics, Patient Services, IT, Employee Relations, Compliance, etc.
• Use tools to track, monitor, analyze, and interpret social media data to monitor growth, report on campaigns, and seek opportunities for improvement.
• Adheres to internal controls and reporting structure.
• Perform related duties as required.

Knowledge/Skills/Abilities:

• Good technical writing skills
• Demonstrates the ability to proactively assist customers with their immediate and long-term needs
• Demonstrates good customer service skills
• Result-oriented, decisive, team- and customer-oriented, analytical, strong communicator, and innovative

Salary Range:

Actual salary commensurate with experience.

Equal Employment Opportunity

UTMB Health strives to provide equal opportunity employment without regard to race, color, religion, age, national origin, sex, gender, sexual orientation, gender identity/expression, genetic information, disability, veteran status, or any other basis protected by institutional policy or by federal, state or local laws unless such distinction is required by law. As a Federal Contractor, UTMB Health takes affirmative action to hire and advance protected veterans and individuals with disabilities.