Social Media Specialist- Full Time (Harrah's Ak-Chin Caino)

Job Summary

As a Social Media Specialist, you will be responsible for various aspects of social media marketing at Harrah’s Ak-Chin Casino, working closely with Database Marketing/Advertising, Entertainment, Event/Promotions, Hospitality and Human Resources. Your day-to-day responsibilities will include involvement in various aspects of social media, which helps to make a significant impact on the success of the company! You will help make each social media platform a space where guests and employees engage in a digital, fast-paced environment that parallels an outstanding in-person experience.

Responsibilities

How You Will Create The Extraordinary

• Manages Social Media Content
• Assist with designing & executing campaigns on Facebook, Instagram, Twitter & Tiktok
• To include both the property channels and employment channels
• Develop monthly calendars for leadership approval
• Audit and maintain standards/guidelines on brand tone, voice, and curation content mix
• Drive research and awareness of hot/effective social media campaigns to continually evolve channel strategy across all platforms
• Engage with users responding to content, which includes listening on social channels to identify issues in the social sphere and either solve the problem directly or escalate to appropriate management.
• Independently create content to include:
• Capturing and editing photos
• Help create and edit videos
• Answer private messages from users in a timely matter
• Including working with various departments to ensure accuracy
• Lead insights into digital trends across all area’s social platforms
• Work with Advertising Agency and PR Firm HMA
• Brainstorm new ideas and respond to recommendations for both agencies
• Coordinating stays for influencers, which includes:
• Working with advertising agency to determine time of stay
• Booking hotels, restaurants, cabana, etc. reservations
• Being main point of contact for influencer
• Assist advertising agency with paid social content, to include:
• Supplying elements requested
• Providing feedback on concepts created by agency
• Proofreading posts and sending approval to agency
• Assist with inquiries from PR firm, to include:
• Supplying elements requested
• Proofreading photo captions, press release, etc.
• Acting as a liaison between firm and employees
• Analyze Content
• Work with department leaders to better understand the overall goals of the company, including the brand, customer wants, product goals, hiring needs and all other aspects of service.
• Analyzes analytics both independently and from advertising agency to gauge how well campaigns are performing.
• Provides suggestions to management for improving customer experience on social platforms and internal processes.
• Learn and become proficient with internal software.
• Assists in creating reports centered around performance of campaigns
• Coordinates sponsorship events
• Works with advertising agency and manager to determine sponsorship needs
• Request creative, coupons, programs or other advertising giveaway items
• Delivering and setting up sponsorship booth with assistance.
• Being main point of contact for sponsorship events.
• Supports marketing team at events
• Assists with photo/video shoots happening on property
• Assists with requesting monthly promotions advertisements and incorporating social media
• Proofing guest communication mailers and emails
• Other duties as assigned.
• Must have a valid driver’s license and insurance and be able to use a personal vehicle for work-related travel as needed.

Qualifications

What You Will Need

• Experience in Marketing, Advertising, Business, Entertainment Management, Events Management, Business Communication or Communication and Digital Media Studies preferred
• Must possess excellent skills in project and people management, communication and writing
• Must have great attention to detail and motivation to drive projects to completion
• Must have working knowledge of Excel, Word, Access and query creation
• Must be able to read, write, speak and understand English
• Professional written and verbal presentation skills are necessary
• Must be able to learn new computer systems quickly
• Able to operate in a team environment and represent the company in a positive way
• Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business
• Must be able to maneuver in all areas of the casino, bend, stoop, reach, kneel, twist and grip when necessary to complete the duties of the position
• Must be able to utilize a computer and operate in office environment
• Must be able to operate in a fast, multiple task environment, respond calmly and make rational decisions when dealing with customers and respond to visual and aural cues