Social Media Specialist

NRMA Insurance has been helping Australians with their general insurance and actively supporting communities for 100 years. Part of Insurance Australia Group (known as IAG), we’re proud to be one of Australia’s most iconic brands.

Help shape how customers connect with some of Australia's most recognised insurance brands.

As a Social Media Specialist, you'll play a key role in driving customer growth through smart, data-led social media marketing. Working as part of our Channel Marketing team, you'll develop and optimise paid social campaigns that deliver results across the customer journey, from awareness through to conversion. You'll partner with marketers, agencies and platform specialists to bring campaigns to life, using audience insights, performance data and emerging channel opportunities to continuously improve outcomes. If you enjoy combining strategy, execution and optimisation, you'll thrive in this role.

This is a permanent full-time role based in Gadigal Country (Darling Park 2, Sydney), Naarm (Melbourne) or Meanjin (Brisbane).

What You'll Do

• Develop and execute full funnel social media strategies that support customer growth and commercial outcomes.

• Manage paid social campaigns across Meta, TikTok, LinkedIn and Pinterest, driving performance through continuous optimisation.
• Collaborate with brand teams, creative partners and agency specialists to develop effective social media campaigns and content strategies.
• Analyse campaign performance, audience behaviour and channel insights to identify opportunities and improve results.
• Build sophisticated audience targeting approaches that improve engagement, efficiency and conversion performance.
• Manage campaign budgets, media investment, reporting and forecasting to maximise marketing effectiveness.
• Explore emerging social platforms, ad technology and digital media opportunities to support innovation and channel growth.

What You'll Bring

• Experience managing paid social campaigns across platforms such as Meta, TikTok, LinkedIn or Pinterest.

• Strong understanding of audience segmentation, campaign optimisation and performance marketing principles.
• Confidence using social media metrics, campaign data and insights to drive decision making.
• Experience developing full funnel digital marketing campaigns from awareness through to conversion.
• Strong stakeholder management skills with the ability to work across marketing, agency and platform partners.
• Experience managing campaign budgets, reporting and media investment with strong attention to detail.
• Experience with programmatic media, digital display advertising or platforms such as DV360 and The Trade Desk would be highly regarded.

What We Offer

• Boosted superannuation with 13% as standard.

• 20 days annual leave + 5 days MyLeave (extra leave for what’s important to you).
• Work from home and many more flexibility options with myFlex.
• Up to 50% off personal insurance, including home and motor insurance.
• Partner discounts on private health insurance, tech & appliances, and many more.
• Industry-leading 20 weeks paid parental leave.
• Access to LinkedIn Learning, the award-winning IAG Academy, study assistance and secondment opportunities.

*employment type eligibility criteria apply

Applications close: Wednesday 19 August 2026 11:59PM AEST

Adjustments and Support

If you require any support or adjustments to participate equitably in our recruitment process, we encourage you to reach out to [email protected] for a confidential conversation.

More About Us

As part of IAG you'll enjoy a world of career opportunities, a purpose-led place focused on creating connection and belonging, and where you can create meaningful impact every day and grow your career beyond the expected. That’s not just words. It’s our people promise. We're ready for you with unexpected opportunities for your career, your work-life and your ability to make a difference. We celebrate all viewpoints shaped by life experiences and culture, and are guided by the knowledge and voice of Aboriginal and Torres Strait Islander peoples, businesses, and communities. We collaborate on Indigenous-led solutions that enable growth and create meaningful change for our customers and employees.