Social Media Specialist

Description

We are looking for a creative, energetic, and innovative Social Media Specialist to help grow our dealership's online presence and connect with customers through engaging digital content.

This position is ideal for someone who is constantly thinking of new ideas, understands what makes people stop scrolling, and knows how to turn everyday dealership activity into interesting and engaging social media content.

The ideal candidate will have a strong understanding of social media platforms, be comfortable creating content from start to finish, and have the ability to film, cut, and edit videos for social media. Most importantly, we're looking for someone who can think outside the box and bring fresh ideas to our marketing efforts.

Requirements

Key Responsibilities

• Create, film, edit, and publish engaging content for social media platforms.
• Cut and edit video content for platforms such as Instagram, Facebook, TikTok, YouTube, and other digital channels.
• Develop creative and original ideas for social media campaigns and content.
• Create short-form videos, reels, stories, photos, graphics, and other digital content.
• Capture content throughout the dealership, including vehicles, employees, customers, events, promotions, and day-to-day dealership activities.
• Develop content that showcases our dealership, employees, inventory, Service Department, Parts Department, and overall customer experience.
• Stay current with social media trends, popular formats, sounds, challenges, and emerging content styles.
• Identify opportunities to turn current trends into relevant dealership content.
• Think outside the box and continuously come up with new and creative ways to attract attention and increase engagement.
• Maintain a consistent and professional brand image across all social media platforms.
• Create content calendars and maintain a consistent posting schedule.
• Write engaging captions, headlines, and social media copy.
• Monitor comments, messages, engagement, and overall audience interaction.
• Respond to social media interactions in a professional and timely manner.
• Track social media performance and identify what types of content are generating the most engagement.
• Work with management and other departments to develop content and promotional ideas.
• Assist with dealership events, promotions, sales campaigns, and community involvement.
• Take initiative in identifying new opportunities to increase the dealership's online visibility.
• Perform other marketing and social media duties as assigned.

Qualifications

• Previous experience in social media, digital marketing, content creation, or a related field is preferred.
• Must have the ability to film, cut, and edit video content.
• Strong understanding of social media platforms, particularly Instagram, Facebook, TikTok, and YouTube.
• Must be a creative and outside-the-box thinker.
• Strong understanding of current social media trends and short-form video content.
• Experience using video editing software or mobile editing applications.
• Strong photography and videography skills are a plus.
• Strong written and verbal communication skills.
• Ability to create engaging content that captures attention.
• Self-motivated and able to work independently.
• Strong organizational skills and ability to manage multiple projects.
• Comfortable being around and interacting with customers and employees while capturing content.
• Professional, energetic, and positive attitude.
• Ability to take direction while also bringing your own ideas to the table.
• Automotive or dealership experience is a plus but not required.

A portfolio, examples of previous social media work, or examples of edited video content are strongly encouraged.

What You'll Do

Your primary focus will be to make our dealership stand out online. You will create content that entertains, informs, and connects with our audience while helping increase awareness and engagement across our social media platforms.

We are looking for someone who doesn't just want to post the same type of content every day. We want someone who sees an opportunity and thinks, “How can we make this more interesting?”

Whether it's creating a funny video, showcasing a new vehicle, highlighting an employee, promoting a Service Department special, covering a dealership event, or turning a current trend into dealership content, you'll have the opportunity to bring your ideas to life.