Social Media Specialist

About The Role

Turns global social strategy into clear, actionable toolkits and content guidance that markets can execute. Develops social playbooks, campaign toolkits, briefs, creative guidance, and educational resources that translate product strategy, audience insights, platform behavior, and brand priorities into market-ready content. Partners with creative, agency, regional, and cross-functional teams throughout briefing, development, checkpoints, and social review. Applies platform expertise, supports fast-track and Social Sharing Program content needs, and uses content testing and performance feedback to improve future toolkits and creative recommendations.

Responsibilities:

• Builds global social playbooks and campaign toolkits that turn strategy into clear, practical guidance markets can activate. Organizes content recommendations, deliverables, timing, channel roles, and localization considerations to support consistent execution.
• Writes social briefs and translates strategy into creative direction, including platform-specific formats, hooks, messaging guidance, content concepts, and shot lists. Partners with creative teams during development to ensure work is designed for social from the start.
• Provides platform expertise across major social channels, including evolving formats, audience behaviors, algorithms, and creative best practices. Translates platform updates and trends into actionable guidance for creative teams, regions, and markets.
• Supports fast-track and Social Sharing Program content development by identifying priority needs, shaping agile briefs, and helping move social-first assets efficiently from request through review and delivery.
• Manages day-to-day creative workflows for assigned social initiatives, including briefing, checkpoints, feedback, social review, and status tracking. Coordinates with cross-functional partners to maintain alignment and project momentum.
• Tests content approaches and gathers available performance results and market feedback to identify what worked. Translates learnings into clear recommendations that improve future toolkits, briefs, creative development, and market execution.
• This job requires onsite work at Mary Kay's Global Corporate Headquarters in Addison, TX.

Skills & Experience

• Experience: 3+ years developing social media campaigns, playbooks, briefs, and platform-specific content guidance. Experience partnering with creative and/or agency teams, supporting content workflows from brief through delivery, and translating social insights into practical recommendations. Experience working with cross-functional teams and supporting ready-to-post content is preferred.
• Education: Bachelor/University Degree in Communications, Marketing, Advertising or related field.
• Strong social strategy and content development skills, with the ability to turn strategic direction into practical content, playbooks, briefs, creative guidance, and shot lists. Ability to interpret social media performance and stakeholder feedback and translate learnings into clear recommendations.
• Strong working knowledge of major social platforms, formats, hooks, audience behaviors, algorithms, and creative best practices.
• Excellent writing, communication, presentation, and project management skills, with strong attention to detail and the ability to provide clear, constructive creative feedback.
• Ability to work collaboratively across creative, agency, regional, market, and cross-functional teams in a fast-paced global environment. Must be able to balance global brand strategy with local and cultural needs.
• Creativity, innovation, and problem-solving skills. Ability to independently manage day-to-day workflows, prioritize fast-moving requests, and contribute as part of a collaborative team.

Who We Are

Mary Kay is one of the world's leading beauty and skincare companies, known for our iconic brand, entrepreneurial spirit, and people-first culture. Our corporate teams support Independent Beauty Consultants around the globe through innovation, collaboration, and a shared commitment to enriching lives. Every day, employees across our business help shape the future of beauty while creating products, experiences, and opportunities that make a lasting impact.

What We Offer

• Generous Paid Time Off
• 401K & Profit Sharing
• Medical, Dental & Vision Coverage
• Free On-site Fitness Center & Health Clinic
• Tuition Reimbursement
• Employee Product Discounts