Social Media Specialist

Who are we?

Sanitarium Health Food Company is a progressive and dynamic business that is New Zealand owned and produces New Zealand leading breakfast products – Up & Go, So Good, Alternative Dairy Co range and New Zealand favourite breakfast Weet-Bix.

The Role

Are you passionate about social media, content and building engaged online communities?

Sanitarium is looking for an experienced Social Media Specialist to help bring our brands to life across social channels. You will support the development and execution of integrated social media plans, lead influencer and brand partnerships, and use performance insights to increase reach and deepen consumer engagement.

Working closely with the Social Media Manager, internal brand teams, creative partners and external agencies, you will:

• Develop and execute integrated social media plans across our brands and events.
• Manage in-house social media buying, optimisation and campaign performance.
• Use Meta and TikTok Ads Manager to deliver cost-effective reach, engagement and registrations.
• Provide campaign insights, dashboard reporting and post-campaign analysis.
• Manage influencer strategies, partnerships and performance benchmarks.
• Brief creative teams, influencers and content creators.
• Coordinate brand approvals to ensure content meets nutrition, regulatory and brand requirements.
• Write clear and engaging copy tailored to different brands and audiences.
• Manage allocated social media budgets and support production-spend decisions.
• Deliver monthly and quarterly performance reporting against agreed strategies.

About you

You are a creative and commercially minded social media professional who can combine strong content instincts with data-driven decision-making.

You will bring:

• At least three years’ experience managing digital communications and social media activity.
• Proven experience delivering social campaigns from planning through to execution and reporting.
• Strong capability in digital media buying, campaign optimisation and performance benchmarking.
• Expertise in Meta Ads Manager, Instagram, TikTok and influencer engagement.
• Experience using social media metrics and research to demonstrate campaign performance and return on investment.
• Strong copywriting, communication and stakeholder-management skills.
• An understanding of how social media connects with activations, public relations and broader marketing campaigns.
• A degree in Digital Marketing, Marketing or Communications is strongly preferred.

What will help you succeed

You will be someone who:

• Builds strong relationships and confidently influences stakeholders.
• Brings new ideas and practical solutions.
• Plans effectively and manages competing deadlines.
• Uses data and insights to make informed decisions.
• Communicates clearly and adapts to different audiences.
• Demonstrates integrity and consistently delivers high-quality work.

Benefits of working at Sanitarium

At Sanitarium, we support our people both at work and beyond. Benefits include:

• Early finish every Friday
• On-site gym and complimentary access to a fitness app
• Mental health support for you and your immediate family
• $100 each year to support your wellbeing journey
• Comprehensive health and wellbeing programs
• World-class growth and development opportunities and pathways
• A supportive, purpose-led workplace where you can make a positive difference

Apply now

If you are passionate about social media, understand what makes brands relevant in culture, and enjoy balancing creativity with measurable results, we would love to hear from you.

Submit your application and tell us how your experience can help strengthen our brands and online communities.

Hear why our employee’s love working at Sanitarium Health and Wellbeing, where people and purpose matter. Careers at Sanitarium - Sanitarium