Social Media & Public Relations Officer

Work for Indiana

Begin a fulfilling career with the State of Indiana by joining one of the largest employers in the state, offering a range of opportunities across 60+ agencies. At the state, you'll find competitive compensation, a robust benefits package and a commitment to work-life balance. Most importantly, you'll have the chance to make a real and measurable impact on the lives of Hoosiers across Indiana.

About the Indiana Destination Development Corporation (IDDC):

The Indiana Destination Development Corporation (IDDC) was formed to promote Indiana as a great place for living, visiting, learning, and earning. IDDC is dedicated to promoting, branding, and telling Indiana's authentic story to attract and retain businesses, talent, students, and visitors in our great state. Increasing the knowledge that builds pride in Indiana will help our state fill open jobs, grow talent, and elevate views of our distinctive sense of place

Role Overview:

As a Social Media & Public Relations Officer you will serve as the digital content manager in the marketing and communications division of the Indiana Destination Development Corporation (IDDC). You will be responsible for assisting in leading and coordinating a large range of digital media projects and campaigns

Salary:

The salary for this position traditionally starts at $53,222.00 but may be commensurate with education and work experience. Use our Compensation Calculator to view the total compensation package.

A Day in the Life:

The essential functions of this role are as follows:

Social Media:

• Manage, monitor, and create content for IDDC social media properties.
• Planning and execution of social media/digital campaigns.
• Procure and curate photography for marketing, social media, and communications initiatives.
• Optimize content strategy to increase social impressions, engagement, and web traffic.
• Track and analyze engagement levels across various platforms.

Public Relations:

• Strategize with the director for effective digital campaign creation/ad placement, public relations, and the social media calendar.
• Track measurable campaign and PR results and make professional recommendations for improvement.
• Prepare press releases, media advisories, talking points, speeches, and official correspondence as assigned.
• Develop and pitch story ideas.
• Maintain blogging initiatives, both internal and external. Solicit guest blog posts from a wide variety of community and industry partners.

Email Marketing:

• Oversee stakeholder and consumer emails.
• Experience with copywriting, email templates, and analytics.
• Maintaining a database of customers.
• Distributing emails using automation software.
• Other duties as assigned.

This position is exempt from overtime compensation for additional work hours which may be required to complete essential functions or other assigned work. Exempt employees may work more than 75 hours in a pay period without additional compensation and must report a minimum of 75 hours per pay period of work hours and/or paid leave taken to receive their base biweekly salary.

What You'll Need for Success:

Individuals in this role should minimally be able to articulate or demonstrate the following:

• Bachelor’s degree or higher specifically in journalism, public relations, communications management, marketing, or relevant work experience.
• 3-4 years of direct work experience or equivalent in a combination of education and college internships.
• Ability to think and manage strategically, with an emphasis on analysis, planning, and achieving measurable results.
• Ability to manage multiple tasks and meet deadlines.
• Ability to analyze research data and summarize into usable reports.
• Knowledge of AP Style.
• Knowledge of CMS, Meltwater, and Email marketing software is a plus.
• Proficient in the use of PowerPoint and presentation design/development.
• Proficient in database software. (i.e., Excel)
• Ability to travel.
• Able to perform essential functions with or without reasonable accommodation.

Supervisory Responsibilities/Direct Reports:

This role may be utilized in a supervisory capacity based on agency needs.

Benefits of Employment with the State of Indiana:

The State of Indiana offers a comprehensive benefit package for full-time employees which includes:

• Three (3) medical plan options (including RX coverage) as well as vision and dental plans
• Wellness Rewards Program: Complete wellness activities to earn gift card rewards
• Health savings account, which includes bi-weekly state contribution
• Deferred compensation 457(b) account (similar to 401(k) plan) with employer match
• Two (2) fully-funded pension plan options

A robust, comprehensive program of leave policies covering a variety of employee needs, including but not limited to:

• 150 hours of paid New Parent Leave and up to eight weeks of paid Childbirth Recovery Leave for eligible mothers
• Up to 15 hours of paid community service leave

• Combined 180 hours of paid vacation, personal, and sick leave time off
• 12 paid holidays, 14 on election years
• Education Reimbursement Program
• Group life insurance
• Referral Bonus program
• Employee assistance program that allows for covered behavioral health visits
• Qualified employer for the Public Service Loan Forgiveness Program
• Free Parking for most positions
• Free LinkedIn Learning access

Equal Employment Opportunity:

The State of Indiana is an Equal Opportunity Employer and is committed to recruiting, selecting, developing, and promoting employees based on individual ability and job performance. Reasonable accommodations may be available to enable individuals with disabilities to complete the application and interview process as well as perform the essential functions of a role. If you require reasonable accommodations to complete this application, you can request assistance by contacting the Indiana State Personnel Department at [email protected].