Social Media & Marketing Coordinator

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Job Title:

Social Media & Marketing Coordinator

Job Requisition ID:

JR0000001800

Number of Openings:

1

Shift:

Any (United States of America)

Compensation Details:

Job Description:

The social media & Marketing Coordinator supports the daily marketing, communications and brand-management activities of Savannah Technical College. Reporting to the Director of Creative Services, this position is responsible for creating timely, engaging and accurate content that promotes the College’s programs, students, employees, events, and community impact.

The coordinator will play a central role in managing Savannah Technical College’s social media presence, photographing campus life and events, developing written and visual content, maintaining organized digital assets and assisting with a wide range of marketing projects. The successful candidate must be able to move comfortably between planned campaigns and fast-turnaround daily requests while maintaining the College’s brand standards, voice and professional image.

This is a hands-on content position for a creative, organized, and dependable professional who can recognize compelling stories, capture them through photography and video, and quickly turn those moments into effective marketing content.

Major Duties & Responsibilities

Social Media Management

• Coordinates day-to-day management of the College’s official social media accounts, including planning, drafting, scheduling and publishing content.

• Develops and maintains a content calendar supporting enrollment, recruitment, student engagement, workforce development and community awareness.

• Creates platform-appropriate captions, graphics, photos, short-form videos, reels, stories and live event content.

• Monitors messages, comments, mentions and trends; responds or routes inquiries and escalates sensitive or reputational concerns appropriately.

• Identifies timely stories involving students, employees, programs, partnerships and campus activities rather than relying solely on assigned requests.

• Maintains a consistent institutional voice and applies accessibility practices, including meaningful alternative text and video captions.

• Tracks social media performance and prepares regular reports on reach, engagement, audience growth and campaign results.

Photography and Video Content

• Serves as a primary day-to-day photographer for classrooms, laboratories, events, ceremonies, campus life and community activities.

• Proactively captures authentic images that demonstrate hands-on training, student success and the Savannah Tech experience.

• Shoots and edits short-form video for social media, recruitment campaigns, website features and event recaps.

• Edits, color-corrects, crops and exports images for print and digital use; maintains photography and video equipment.

• Coordinates subjects, locations, schedules and releases and travels to all Savannah Tech campuses and instructional sites as needed.

• Writes and edits social posts, website copy, email content, brief news items and student, employee or partner features.

• Interviews sources, verifies names, titles, dates, locations and links, and translates technical information into clear audience-friendly content.

Marketing, Digital, & Event Support

• Creates and updates routine graphics, flyers, digital signs, email graphics, presentations and event materials using approved templates and brand standards; resizes and adapts approved creative assets for multiple platforms.

• Assists the Director of Creative Services and marketing team with campaigns, newsletters, social media, recurring College publications and other special projects.

• Updates assigned website content and reviews pages for accuracy, accessibility, readability, current information and working links.

• Organizes photographs, videos, graphics, templates and final project files using consistent naming, metadata and archival practices.

• Tracks incoming requests, project status, approvals and deadlines and communicates with requestors, subject-matter experts and team members to keep projects moving.

• Provides promotional, photography, signage, setup and post-event support for recruitment activities, open houses, graduation, pinning ceremonies and other College events.

• Coordinates with vendors and supports the production and distribution of marketing materials.

• Helps maintain relationships with media outlets, influencers and community partners to increase awareness of Savannah Tech’s programs and initiatives.

• Researches industry and platform trends, tracks media coverage and assists with evaluating campaign effectiveness.

• Performs other duties as assigned in support of the College’s mission.

Competencies

Knowledge of social media strategy, digital photography, short-form video, marketing and branding; strong writing, editing and proofreading skills; ability to recognize stories and create accurate content quickly; strong organization, initiative and follow-through; sound judgment in public-facing communications; ability to receive creative direction, manage competing priorities, work with diverse audiences and travel among College locations.

Qualifications

• Minimum Associate’s degree *and* Two (2) years of related experience *OR* Bachelor’s degree *and* One (1) year of experience

Preferred

• Bachelor’s degree in marketing, communications, public relations, journalism, digital media, photography, graphic design or a related field.

• Professional experience managing social media for an established organization and creating original written, photographic and video content.

• Demonstrated skill photographing people, events, indoor environments and fast-moving activities using a DSLR or mirrorless camera.

• Experience creating and editing short-form vertical video and proficiency with Adobe Creative Cloud; Canva experience is also beneficial.

• Experience with social scheduling and analytics tools, WordPress, email marketing platforms and digital asset organization.

• Knowledge of digital accessibility practices and experience in higher education, workforce development, government or nonprofit communications.

Portfolio Requirement

Applicants should provide a portfolio showing social media content, photography, short-form video, written marketing copy and, when available, graphic design or digital marketing work. Applicants should identify their role in each example.

Work Schedule And Location

This full-time position is based primarily at the Savannah Campus. Regular travel to other Savannah Tech campuses, instructional sites and community locations is required. Occasional evening and weekend work may be necessary for events, ceremonies and content assignments.

Physical Demands:

The employee occasionally lifts or moves objects of a light to medium weight, up to 25 pounds. Work is typically performed in an office environment with intermittent sitting, standing, or walking in various settings. Full range of hand and finger motion may be utilized for data entry purposes.

Salary/Benefits:

Salary is commensurate with education and work experience. Benefits include paid state holidays, annual and sick leave, and the State of Georgia Flexible Benefits package.

Application Deadline:

Position considered open until filled. APPLY ONLINE ONLY - Candidates must pass a criminal background check. Applicants must submit an electronic application through Team Georgia Careers, and attach cover letter and resume (incomplete submissions will not be considered). Please include your annual salary for each position held.

Position Contingent Upon Funding And Allocation Of Position.

All male applicants between the ages of 18 and 26 years of age must present proof of Selective Service Registration.

Savannah Technical College is an equal opportunity employer and does not discriminate on the basis of race, color, creed, national or ethnic origin, gender, religion, disability, age, political affiliation or belief, genetic information, disabled veteran, veteran of the Vietnam Era, or citizenship status (except those special circumstances permitted or mandated by law). Invitation to Self-Identify For compliance activities, contact Jasmine Sanders, Title IX and Equity Coordinator, Room A110 or (912) 443-3388, [email protected]. Send written correspondence to Savannah Technical College, Attn: Jasmine Sanders, 5717 White Bluff Road, Savannah, GA 31405.

STC is accredited by the Commission on Colleges of the Southern Association of Colleges and Schools to award the associate degree.

Candidates may be required to submit a valid Driver’s License, proof of insurability, and/or a driver’s history report for positions involving state travel.

Note: No phone inquiries, please. Due to the volume of applications received, we are unable to personally contact each applicant. If we are interested in scheduling an interview, a representative from our college will contact you.

Minimum Qualifications:

Associate's degree and a minimum of Two years of job-related experience OR Bachelor's degree and a minimum of One year of job-related experience.

Equal Employment Opportunity Employer

The State of Georgia does not discriminate based on race, color, national origin, sex, religion, age, disability, or other protected categories in employment or the provision of services.

Qualified applicants may request reasonable accommodation when needed during the application and/or screening process by contacting the appropriate agency Human Resources department.