Social Media Manager- Lead the Social Strategy here at Village Vets

Location: Hybrid, Rosemount Business Park, Remote and Clinics

Reports to: Head of Growth Marketing

Salary: €55,000- 60,000

About the Role

As part of our team, you will be responsible for:

• Paid social: plan, build, manage and optimise Meta campaigns, including budgets, audiences, creative testing, retargeting and clinic-level activity.

• Organic social: develop the channel strategy, content pillars, publishing cadence and editorial calendar across relevant group brands.

• Local activation: create a scalable model that gives clinics a local voice without creating fragmented or unmanaged social channels.

• Campaigns: translate commercial priorities, services, seasonal opportunities and clinic capacity into integrated social campaigns and clear briefs.

• Content direction: identify stories, formats and creative opportunities; brief and collaborate with the in-house designer on static, video and campaign assets.

• Community: oversee engagement, comments and social listening, with appropriate escalation for clinical, customer-service or reputational issues.

• Measurement: report on meaningful performance, explain why results changed and recommend what to scale, stop or test next.

• Experimentation: maintain an active testing roadmap across audiences, propositions, creative, formats, landing pages and calls to action.

What Success Looks Like

• A clear paid and organic social strategy linked to commercial and brand objectives.
• A forward campaign calendar with proactive planning rather than reactive posting.
• Improving paid-social efficiency and demonstrable contribution to demand, bookings, PHP and priority-clinic growth where attribution allows.
• Better audience segmentation, testing discipline and creative learning loops.
• More useful local clinic content within clear central brand and governance standards.
• Reporting that moves beyond reach and engagement to insight, action and business impact.
• Strong ownership of accounts, access, budgets, processes and documentation.

First 90 Days:

• Audit existing paid and organic social activity, audiences, accounts, access, creative and measurement.
• Establish the social strategy, content pillars, campaign calendar and clinic/local activation model.
• Take ownership of Meta activity and introduce a structured test-and-learn roadmap.
• Define the core social KPIs and improve the link between platform performance and bookings/revenue.
• Identify immediate priority opportunities and build the forward 2027 social plan.

About You

• 4-5+ years’ experience in hands on social media management
• Strong hands-on experience managing Meta paid media as well as organic social; this must be more than boosted-post experience.
• Experience owning meaningful paid budgets and making optimisation decisions independently.
• Ability to interpret campaign data and connect channel metrics to commercial outcomes.
• Strong understanding of audience strategy, funnel design, creative testing, conversion journeys and measurement.
• Editorial judgement and the ability to turn business priorities into engaging social content and campaigns.
• Comfort working across multiple locations or brands, ideally in a consumer, retail, healthcare, hospitality or other local-service environment.
• Confident stakeholder management: able to work with clinic teams, senior leaders and creative colleagues while protecting priorities.
• Organised and proactive, with experience using campaign calendars and task/project-management systems.

What’s in it For You… At a Glance

In addition to our fabulous teams and supportive environments, we’re proud to offer a benefits package that supports our team’s wellbeing, growth, and families:

• Health cash plan

• Pension scheme

• Gym membership subsidy

• Free pet health plan

• Paid charity day

• Additional leave with service

• Funded CPD

• Statutory sick pay

• Enhanced maternity, paternity and adoptive benefits

You must be legally eligible to work in Ireland