Social Media Manager

Company Background

Founded in 1959, the Buffalo Bills are one of the most storied franchises in the National Football League (NFL). The Bills have won the AFC East division title five consecutive years, as well as won two American Football League (AFL) Championships (1964-1965), and an NFL record four straight AFC Championships (1990-1993) that included four trips to the Super Bowl. Located in Orchard Park, New York, the Bills are proud to be a member of the Western New York Community for more than 55 years.

Terry and Kim Pegula purchased the Buffalo Bills in 2014 and are only the second owners in the team’s history. Terry Pegula rose from humble beginnings to become one of the most respected leaders in the energy industry, and the Pegula’s are one of the few professional sports owners to operate franchises in multiple sports, also owning the Buffalo Sabres (NHL), Buffalo Bandits (NLL), and Rochester Americans (AHL).

Summary

The Social Media Manager will be responsible for the day-to-day programming of the Bills Social Media feeds including writing copy, publishing and maintaining the content calendar. We are looking for someone who demonstrates a strong understanding of memes, trends and internet culture who can execute the look, feel and tone of the Bills social media accounts on a daily basis.

Responsibilities

• Responsible for the day-to-day posting across social media platforms including Facebook, X, Instagram, TikTok, LinkedIn, and YouTube
• Ideate and write copy that is consistent with the social voice of our accounts
• Proactively lead, coach and develop the Social Media Coordinator & Social Media Seasonal Associate
• Maintain posting schedule and cadence
• Ideate and create engaging content for Bills social media channels, including but not limited to:
• In-game live coverage
• Reactive content
• Memes and trends
• Sponsored content
• Community content

• Cover practices, games and other Bills & Highmark Stadium events
• Assist with managing live streams of press conferences and other events
• Guide strategy, support and/or manage Bills ancillary social media channels (Highmark Stadium)
• Assist and collaborate with photography and video staff on relevant executions
• Monitor news and social media to identify what is trending in sports and relevant pop culture
• Partner with and map upcoming marketing content initiatives to ensure timely social media delivery.
• Champion collaboration with internal stakeholders (Business Development, Community Relations, Cause Marketing, etc) to ideate and execute on organizational content
• Analyze social media metrics and adjust strategy to achieve organizational goals

Qualifications

• Demonstrated success in multi-platform content programming over 3+ years
• Proven history of leading direct reports for at least one year
• Familiar with Adobe Photoshop and Premiere
• Bachelor's degree in Marketing, Public Relations, Communications, Journalism, or an equivalent area of study
• Must have authorization to work in the United States
• Current Passport preferred but not required

Requirements

• Understanding of trends, memes, viral content and popular culture
• Ability to work extended hours, weekends, and holidays as needed
• Strong copywriting and communication skills
• Well versed in football and the NFL
• Ability to effectively communicate and collaborate with internal team members
• Some experience with Adobe Photoshop and Premiere
• Previous professional experience managing social media accounts

Physical Demands

• Must be able to lift 20 pounds
• Must be able to stand for prolonged periods of time (4 hours or more)
• Must be able to walk/navigate the stadium
• Must be able to travel with the team

Benefits And Incentives

• Medical Plans: Comprehensive and affordable medical plan options; fully paid dental, short and long-term disability, and life insurance; supplemental vision care and critical illness coverage
• Investments: 401(K) with employer matching; annual employer defined contribution
• Paid Time Off: Generous paid time off including vacation, sick, holidays, volunteer time, diversity awareness days, fully paid parental leave, and summer hours schedule
• Bills Experience: employee season tickets; team issued merchandise, and merch discounts
• Wellness: onsite fitness facilities and employee cafeteria
• Bills Culture: teambuilding and community events; learning and development growth opportunities

Compensation

The target salary for this position is $65,000-$75,000 annually. Actual salary will be determined based on the selected candidate’s skills and experience.

Buffalo Bills, LLC is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other protected category under applicable law.