Social Media Manager

Welcome to Fi.

We’re a passionate team from Square, Google, Oura, Peloton, Uber, and more working to transform the human-pet relationship. Our mission? Develop cutting-edge technology to revolutionize what it means to be a pet parent. The pet industry remains firmly stuck in the past and we are here to change that. Fi is leveraging our team's talent and expertise to improve the lives of millions of pets in the U.S. Real-time location tracking, activity, sleep and behavior monitoring – and that's just the beginning.

The most exciting aspect of our work? Bridging the communication gap between pets and humans. Imagine a world where everyone knows how their pet feels in real time and how to keep their best friend in good shape. That's the future we're building at Fi.

If you're someone who thrives in innovative, collaborative work environments and feels strongly about helping pets live longer, better lives, Fi could be the perfect fit. Join us in our pursuit of the “impossible,” or as we call it here “let me find a way,” to redefine the future of pet ownership together.

Fi is looking for a Social Media Manager!

As Social Media Manager, you'll own the day-to-day creation, planning, and publishing of content across Fi's social channels. This is a highly creative, hands-on role where you're producing and editing as much as you're strategizing, working closely with Community, Paid Media, PR, and Creative to bring it all together. You'll be the driving force behind our next phase of growth — bigger reach, deeper engagement, and a brand voice that's clearly Fi. Most importantly, you'll help pet parents everywhere keep their pets happy, healthy, and safe.

What You'll Do:

• Create native, platform-first content (video, photo, copy) that taps into real-time trends and culture
• Shoot and edit video yourself, from concept to final cut, for fast-turnaround, native-feeling posts
• Build branded content series alongside our Brand Creative team that drive engagement, build brand recognition and distinguish Fi's voice
• Plan and execute seasonal programming, launch campaigns, and recurring brand franchises
• Own the publishing calendar and content pipeline across all social channels
• Partner cross-functionally with Community, Paid Media, PR, and Creative to align messaging and repurpose assets
• Surface and amplify UGC, partnerships, fan moments, and creator opportunities, and help activate our Ambassador Program
• Track platform trends, algorithm shifts, sounds, and cultural moments, and move fast to capitalize
• Report on engagement, growth, and reach, and turn data into real recommendations
• Manage freelancers and vendors supporting content production

What You'll Bring:

• 5+ years of social media experience, ideally in-house at a consumer/DTC brand or agency supporting one
• Strong hands-on content creation skills, including shooting and editing video yourself
• Deep, current expertise across Instagram, TikTok, X, Reddit, and YouTube, including platform-specific formats and audience behavior
• Sharp copywriting and storytelling instincts, with the range to flex tone across platforms while keeping one consistent brand voice
• Comfort pulling and interpreting analytics to inform content decisions
• A track record collaborating closely with Community, PR, Paid Media, or Creative teams
• Elite organization skills and the ability to juggle multiple content streams and deadlines at once
• A genuine finger on the pulse of internet culture and pet content trends
• Hands-on fluency with tools like Adobe Creative Suite, CapCut, Sprout Social, or Meta Business Suite

Why You'll Love Us:

• Time to Recharge: Enjoy flexible PTO to take the breaks you need.
• Top-Notch Health Coverage: We’ve got your back (and teeth and eyes) with full medical, dental, and vision insurance.
• Wellness Perks: Free access to One Medical, Kindbody, and Talkspace to keep you feeling your best.
• Dog-Friendly Office: Bring your pup to work — they’re part of the team, too.
• Give Back to the Pups: Make tails wag with a $500 annual donation to a dog charity of your choice through our BarkBack Program.
• Free Fi Membership: Your furry best friend(s) get all the benefits of a Fi collar, on us!
• Love for Friends + Family: Share the Fi magic with loved ones through our gifting program.

$85,000 - $120,000 a yearThe anticipated base salary range for this position is $85,000–$120,000. Actual compensation will vary based on multiple factors, including skills, experience, market conditions, and role scope, which may evolve during the hiring process. As a fast-growing Series B startup, Fi evaluates compensation opportunistically to align with the right candidate. This role is also eligible for equity compensation.

Fi is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Fi makes hiring decisions based solely on qualifications, merit, and our needs at the time.