Social Media Manager

Overview

The Social Media Manager will oversee Big Sky Resort’s social media channels while consistently representing the brand’s voice and identity across social audiences.

The core responsibilities of this role include the development and execution of annual social content, posting, and engagement strategies to increase brand affinity, love, and positive sentiment. In addition, managing content creation, community engagement, and collaborating with internal teams to support seasonal brand and business objectives is core to this role.

The ideal candidate will deliver strategic thinking, track performance metrics, and stay current on social media trends and influencers to effectively promote the Big Sky brand and enhance the resort’s digital presence.

Responsibilities

• Strategic Management: Plan, manage, and oversee daily operations of all resort social media channels (Instagram, Facebook, Twitter, YouTube, TikTok, LinkedIn), including content calendars, community management, and engagement.
• Campaign Development: Create and implement social media campaigns to promote Big Sky Resort products and experiences, aligning with marketing strategies and sales objectives.
• Community Engagement: Monitor and respond to feedback on social channels, including resort review platforms (Google, TripAdvisor, Yelp), to foster a positive relationship with the audience.
• Content Capture: Facilitate the capture of dynamic, real-time content that resonates with resort social media audiences and serves broader marketing objectives, ensuring versatility for potential use across multiple channels and platforms.
• Production Logistics: Support comprehensive content capture efforts, including developing and managing creative briefs, location scouting and logistics, creating and maintaining production schedules, overseeing talent management and payments, and implementing efficient systems for ingesting, organizing, and archiving brand assets and content.
• Cross-Functional Collaboration: Work closely with the Big Sky marketing team, Boyne Resorts sister properties, and other departments to align on creative projects and ensure consistent messaging across initiatives.
• Performance Tracking: Analyze and report on platform performance metrics to optimize content and engagement strategies.
• Influencer & Partnerships: Support influencer marketing strategies and expand a network of creators and partners to amplify the resort’s social presence.
• Live Event Coverage: Lead live social coverage of resort events, ensuring timely content delivery across platforms, including during weekends and evenings.
• Paid Social Strategy: Collaborate with digital marketing teams and media agencies on paid social media strategies and optimization.
• Industry Trends & Best Practices: Stay ahead of social media trends, platform updates, and best practices to maintain relevance and drive engagement.
• Brand Growth: Build meaningful connections with target audiences to grow social media following, engagement, and overall brand affinity.
• Other duties as assigned.

Qualifications

• Bachelor’s degree, preferably in Marketing, Hospitality, or Communication.
• Experience in the hospitality, outdoor industry and/or ski resort experience preferred.
• 3+ years managing social media channels for a brand or organization with an audience of significance.
• A strong understanding of platform-specific best practices and adaptability to evolving trends.
• Experience developing and executing social media campaigns, content calendars, and community engagement strategies.
• Ability to curate content that aligns with the brand voice and marketing goals, while ensuring visual and narrative consistency to resonate with target audiences.
• Familiarity with social media management tools (e.g. Sprout Social)
• Proficiency using analytical tools (e.g., Google Analytics, native platform insights, Sprout Social).
• Experience managing online communities and customer service interactions on review platforms (e.g. Google, TripAdvisor, Yelp).
• Strong communication skills, with the ability to respond diplomatically and thoughtfully to both positive and negative feedback.
• Experience working cross-functionally with marketing teams and external agencies and/or partners to align on overarching strategies and campaigns.
• Experience managing relationships with influencers, content creators, and external vendors including photographers/videographers.
• Flexibility to work evenings, weekends, and holidays as needed to accommodate event schedules.
• Proficient with software programs including Microsoft Excel, PowerPoint, Word, and Outlook.

Additional Information & Benefits

• This role is eligible for bonus.
• Full Health Plan with Company HSA Match
• 401(k) Plan with performance-based company match
• Cell Phone Service Allowance
• Other company perks

Be a part of our full-time year round team and enjoy these great benefits!

• Full Health Plan with Company HSA Match
• 401(k) eligible
• Flexible Paid Time Off
• FREE Ski Pass for you, your spouse and dependents
• FREE Golf Pass for you, your spouse and dependents
• FREE Bike Haul/Scenic Lift Pass for you, your spouse and dependents
• FREE Basecamp activities including zip line courses and discounted passes for spouse and dependents
• Steep Lodging discounts for accommodation for friends and family (blackout dates apply)
• 25% off Food discount at all outlets
• 20%-30% off Retail discount at all outlets and gear and sponsor discounts
• Eligibility for affordable team member housing, a short walk or free bus ride away from work