Social Media Manager

Social Media Manager

PureTek Corporation | Los Angeles, CA (Panorama City) | Onsite | Full-Time

About PureTek

PureTek Corporation is a Los Angeles–based developer and manufacturer of pharmaceutical-grade over-the-counter drug products, topical therapies, and dietary supplements. From our FDA-registered, GMP-compliant facilities in the San Fernando Valley, we formulate, manufacture, and package products spanning topical analgesics and dermatological treatments, oral care, prenatal and multivitamin lines, gummies, and liquid supplements — products that reach consumers through leading national retailers, pharmacies, and healthcare distributors.

Building on decades of manufacturing excellence, PureTek is now investing in its own consumer brands — including our growing Pharmapure wellness line — and in direct-to-consumer digital commerce. Social is where we intend to win, and this role is where that starts.

The Opportunity

We are looking for a highly creative, entrepreneurial, and results-driven Social Media Manager to build and lead PureTek’s social presence from the ground up. This is a newly created, highly visible role with genuine ownership over how PureTek shows up online, connects with customers, and grows its digital commerce business.

The ideal candidate is equal parts content creator, social strategist, trend spotter, and operator — comfortable developing concepts, filming and editing, writing copy, publishing, engaging audiences, analyzing performance, and continually experimenting with what works. A major early focus is TikTok and TikTok Shop: creating content designed to drive engagement and conversion, and establishing TikTok Shop as a meaningful sales channel for the company.

You will start as a hands-on individual contributor. As results come, you will have the opportunity — and the responsibility — to build and lead PureTek’s social media and content team.

One advantage few brands can offer: you will have rare access to the people and places behind the products — formulation scientists, quality labs, and working production lines. In a category where audiences increasingly reward transparency and real expertise, “we actually make it” is a content engine most wellness brands cannot match.

What You’ll Do

Strategy & Channel Management

• Develop and execute platform-specific strategies across TikTok, Instagram, YouTube, Facebook, and emerging channels — native content for each platform, not one asset crossposted everywhere.
• Own the social content calendar, publishing cadence, community engagement, and social listening.
• Stay ahead of emerging trends, formats, creators, memes, and algorithm changes; monitor competitors and the broader wellness and personal care conversation.
• Track social KPIs and deliver regular performance reporting with clear recommendations.

Content Creation

• Concept, shoot, edit, and publish engaging short-form video and other social-first content, owning the creative process from idea through publishing.
• Write scroll-stopping hooks, scripts, captions, and headlines in a consistent brand voice.
• Develop repeatable content formats and series that reliably generate engagement and growth.
• Partner with R&D, quality, and operations to turn PureTek’s manufacturing and science credibility into authentic, educational content most wellness brands cannot make.
• Coordinate internal stakeholders, creators, photographers, videographers, and external partners as needed.

TikTok Shop & Social Commerce

• Own the day-to-day operation and growth of PureTek’s TikTok Shop, including product listings, promotions, campaigns, and affiliate activity.
• Identify, recruit, and manage TikTok creators and affiliates; structure partnerships and track their return on investment.
• Develop content and promotional strategies that drive traffic and conversion, and optimize continuously based on results.
• Build a repeatable social-commerce engine that scales as the business grows.

Compliance & Brand Safety

• Partner with Regulatory Affairs and Quality to ensure all content — including creator and affiliate content — complies with FDA and FTC requirements for dietary supplements and OTC drug products, including permissible claims, substantiation, and endorsement disclosures.
• Operate a fast, lightweight claim-review workflow so compliance never becomes a bottleneck to publishing.
• Equip creators and affiliates with clear claims guidance and monitor partner content.
• Stay current on TikTok Shop policies for health and wellness categories.

Community & Brand

• Engage daily with customers and followers, building an active online community around PureTek and its brands.
• Monitor comments, messages, mentions, and brand conversations; turn real customer questions and feedback into content.
• Maintain a consistent brand voice and visual identity across platforms, and help protect and strengthen PureTek’s reputation online.

Team Building & Leadership

• Establish the social media function as a hands-on individual contributor.
• As the function grows, define staffing needs and recruit, hire, onboard, and manage social, content, creative, and community talent.
• Set clear goals, workflows, performance expectations, and creative processes for a high-performing team.

What You’ll Bring

• 5–8 years of professional experience in social media, content marketing, digital marketing, or influencer marketing, with demonstrated success growing accounts and driving engagement and/or revenue — come ready to show your work.
• Strong hands-on short-form video skills for TikTok, Instagram Reels, and YouTube Shorts, with fluency in tools such as CapCut, Adobe Creative Suite, or Canva.
• Direct experience with TikTok Shop, social commerce, affiliate marketing, or creator commerce strongly preferred.
• A deep understanding of TikTok culture, trends, algorithms, and creators, and what drives content performance.
• Excellent copywriting and storytelling skills, with strong visual and creative instincts.
• Experience using social analytics to make decisions and improve performance.
• Experience in a regulated or claims-sensitive category — supplements, OTC, health and wellness, beauty, or food/CPG — strongly preferred; at minimum, the discipline to create winning content within FDA/FTC guardrails.
• Highly organized, with the ability to manage multiple projects and deadlines simultaneously.
• Entrepreneurial, hands-on, and comfortable building a function from the ground up.
• Strong communication and collaboration skills; prior experience hiring or mentoring creative talent is a plus.

How We’ll Measure Success (First 6–12 Months)

• A consistent, recognizable PureTek presence on priority platforms, powered by a scalable content strategy and production process.
• Measurable growth in organic reach, engagement, audience, and content output — against baselines and targets we will set together in your first 90 days.
• TikTok Shop launched and operating as a meaningful, growing revenue channel.
• An active network of creators and affiliates with documented performance.
• Two to three proven, repeatable content formats.
• A clear social media reporting and measurement framework.
• Growth done right: content that performs and holds up to regulatory scrutiny.
• The foundation — processes, insights, and a staffing plan — for PureTek’s future social media and content team.

Compensation & Benefits

Base salary: $105,000–$135,000 per year, depending on experience, demonstrated results, and qualifications. The range reflects the Los Angeles market and the breadth of the role — hands-on content creation, social strategy, and TikTok Shop ownership — with room to grow as the position evolves into a team-building leadership role.

Additional compensation and benefits may include:

• Performance-based bonus opportunities
• Health, dental, and vision benefits
• Paid time off and company holidays
• Professional development and career advancement as the social media organization grows

Location & Work Environment

Los Angeles, California (Panorama City / San Fernando Valley) — Onsite. Because this role centers on hands-on content creation and building a new function within the company, the Social Media Manager works in person with the broader PureTek team — with regular access to the production floors, labs, and product experts that make our content possible.

How to Apply

Send your resume along with links to accounts and content you have personally grown or created. If you have TikTok Shop or social-commerce results you are proud of, tell us about them — briefly and specifically.

PureTek Corporation is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.