Social Media Manager

Privacy Notice for California Applicants and Employees

Applicants must be currently authorized to work in the United States on a full-time basis. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Meow Wolf opens portals of possibility. Come as you are!

We are individuals who inspire creativity in people's lives through art and exploration, so that our combined imaginations can transform the world we live in. We create immersive and interactive experiences that transport audiences into fantastic realms of story and exploration. Our Vision is to be the world’s leading creative company, reimagining the paradigm of art and storytelling, to make a positive difference in the world.

We share a strong commitment to Belonging through our values of:

• Collaborative Creativity: We believe the act of creating together amplifies possibilities.
• Provocative Playfulness: We celebrate the unexpected because it is the doorway to discovery.
• Outsiders Welcome: We are all outsiders at heart, and we create space for everyone to feel like they belong.
• Authentic Compassion: We are “kind punks” - supportive to each other and standing up for what we believe in.
• Audacious Courage: We have the courage to radically reinvent ourselves to push the boundaries of art.

If this all sounds like YOU, read on….

Job Description:

Social Media Manager

Job Disclosures:

Location: (Hybrid) Los Angeles, CA

Compensation: The annual salary range for this position is for this position is $71,733 - .$83,925

Meow Wolf's salary scales set the expected range of pay for this position determined by position grade. Off-scale salaries may be offered when necessary to meet competitive conditions.

Job Summary:

Meow Wolf is looking for a Los Angeles-based Social Media Manager to grow our brand’s social presence as we rapidly expand our footprint, becoming our on-the-ground support for the 2026 LA exhibition opening and beyond. If you always think in social-first ways, have the pulse on the latest trends and innovations in social, thrive on creativity, and love building community through content and storytelling, this is your dream job.

As part of our social media team, you’ll contribute to shaping and executing a dynamic, highly engaging social media strategy across both brand and local Meow Wolf channels. You’ll craft content that sparks interest, FOMO, curiosity, drives conversations, and brings our immersive experiences to life in the digital space. You’ll also be a touchpoint for creators in Los Angeles, helping to drive our overall influencer strategy at the local level.

From creating thumb-stopping content to experimenting with cutting-edge social tactics, you’ll be at the forefront of making Meow Wolf an industry leader in social media storytelling.

Key Responsibilities:

Create & Manage Engaging Content

• Support social media management across all Meow Wolf’s current and future owned social media channels
• Concept, write, edit, and publish compelling social media posts that bring the Meow Wolf universe to life in collaboration with the full social media team
• Maintain a consistent and vibrant social media tone and voice that reflects Meow Wolf’s unique brand personality—playful & imaginative, bold, curious and surreal– ensure all content feels authentic, engaging, and in line with our creative strategy and vision
• Support and execute local influencer efforts, including outreach, negotiation, and briefing

Support Local & Regional Social Media Execution

• Keep eyes on social strategy implementation across regional Meow Wolf locations
• Provide subject matter expertise and strategic guidance on content for local channels, ensuring cohesion while allowing for location-specific creativity
• Monitor performance of regional social content and optimize for impact

Track, Analyze & Optimize Performance

• Monitor key social media KPIs, analyze data, and adjust strategies to maximize engagement and growth
• Leverage insights to refine content performance, audience targeting, and platform approach
• Stay on top of emerging social media trends, tools, and best practices

Collaborate Across Teams

• Work closely with the brand and local marketing teams and more to align social media efforts with larger brand initiatives
• Collaborate closely with paid digital teams for boosting organic efforts, ensure alignment of organic social strategy with paid campaigns, and other owned media channels (SEO, website blog, email marketing)
• Partner with PR/comms, brand studio, and narrative/exhibition teams to integrate social into larger campaigns and universe storytelling efforts
• Coordinate with community manager and guest experience team to ensure timely responses and proactive community engagement

• Assist with local LA content needs in concert with internal and external teams

Required Qualifications:

• 3+ years of experience managing brand social media accounts with a proven track record of success. (2+ years marketing, advertising or agency experience in the attraction, entertainment, recreation facility, or other public space strongly preferred)
• Customer service & crisis management skills
• General knowledge of the Arts & Immersive Entertainment industry
• Strong understanding of social media platforms, including Facebook, Instagram, TikTok and YouTube.
• Deep expertise in content creation and storytelling across formats, from sharp, compelling copy to multimedia content and narratives that genuinely connect with audiences.
• Solid social video production and editing skillset.
• Experience working on creator campaigns with the ability to identify the right voices, write creator briefs, and execute creative that feel authentic.
• Comfortable appearing (at times) on camera
• A master collaborator. You thrive in cross-functional environments, working closely with creative teams, regional marketers, and brand stakeholders.
• A lover of the weird, wild, and wonderful. Ideally, you are someone who already loves Meow Wolf, or are at least familiar. You recognize Meow Wolf is not a typical brand and you’re excited to push the boundaries of what’s possible in social media.

Work Environment and Physical Demands

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed must be representative of the knowledge, skills, minimum education, training, licensure, experience, and/or ability required.

Work Environment:

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and scanners. This position also works in an indoor setting with exposure to noisy environments, dim lighting, strong visual effects including strobing lights, special effects, fog machines and small and/ or enclosed spaces.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Physical ability to walk, stand, take stairs/slides/elevators, and navigate the elements during the day and night. Employee may be required to remain in a sitting or standing position for prolonged periods, and repeat motions that may include the wrists, hands, and/or fingers. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. Must be able to lift up to 10 pounds at times.

The employee will comply with company and OSHA standard workplace safety protocols. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work Schedule:

This is a full-time position averaging 40 hours a week, Monday to Friday, 9am to 5pm MT or 10am to 6pm MST – occasionally requiring flexibility to work during evenings or weekends based on business needs, as well as travel to off-site locations depending on the role and need.

Supervisor Responsibilities:

This position does not require supervisory responsibility.

Travel:

This position will require some travel (